Beyonce and Solange feature in the latest promo shoot for their (and their mother Tina’s) clothing line House of Dereon. Beyonce looks her usual curvacious self, but it’s Solange who stands out most to me. She really is coming into her own – she looks great. A small tidbit: I hear the line isn’t doing all that well due to overpricing and the clothes being…well…tacky (or so I’ve been told).
What do you think of the ad?












19 COMMENTS
Anonymous
July 31, 2007 at 10:02 am
I actually LOVE Dereon. Yeah, it’s a lil expensive.. Just like Baby Phat & Roca Wear. But I don’t mind paying the price. The clothes are really cute to me and everyone else. I’m looking forward to the Fall line coming out. She could lower the prices on the clothes tho!
Anonymous
July 31, 2007 at 10:41 am
i’m sorry, there’s maybe 3 things i like from HOD. the clothes are very tacky and definately overpriced! i like the sheer blouse that they have, that striped dress that kelly rocked at 106 and park a while back, and bee is rocking in this pic, and their jeans. and i HATE rocawear, it’s so damn ghetto, and baby phat and phat farm are really really loud and gaudy! the only hip hop clothing line i like is sean john, it makes a man so sexy with a hood but sophisticated flair. i hope diddy launches a female line because unlike his music business, his clothing company is TIGHT! and that’s my truth!
Anonymous
July 31, 2007 at 10:48 am
oh i forgot to mention that their shoes are sick. i gotta give tina some credit beacause she makes some NICE shoes, but yeah she needs to take off 95% of them nasty looking embellishments off the dresses, shirts, skirts, dresses, well let’s just say she needs to calm down with the bedazzler! lol! but yeah the shoes, jeans, that dress, and the sheer bloussant are to die for!
Anonymous
July 31, 2007 at 12:27 pm
I think there clothes are ugly so I dont’ care, on a positive not this one was better than that shopping one with Beyonce and Solange, cos those clothes were UGLY
Tristan Spears
July 31, 2007 at 1:42 pm
the ad looks like some kid made it for his/her art class in jr high school
Anonymous
July 31, 2007 at 5:06 pm
I love Dereon! I have like 4 pair of jeans and 3 shirts and I plan on getting more!
Anonymous
July 31, 2007 at 5:17 pm
i love house of dereon but it’s very expensive! beyonce said it’s for all the women, but all the women are not rich like her……
Anonymous
July 31, 2007 at 9:52 pm
HOD is HAM. Its the same waterdowned, overlogo’d, over-priced & bedazzled bargin bin product available at your local wetseal, charlotte russe, rampage, arden b & bebe stores. hell the website shopping format is even similar.
not to be anti-larry about the knowleses ambitions but seriously HOD is in the category with all the hood clothing lines that possess limited originality. that fleur de lis is on everything. fire and replace the design team stat ‘cos HOD is milk box material.
fyi. runway always looks better than pret-a-porter which is why i’ve never seen quality baby phat on a hood chick. same sorry ass denim and faux fur bomber w/ puss insignia on the back.
beyonce dereon fashion clothes line
July 31, 2007 at 10:21 pm
same Here! I love Dereons too. In fact i already have dereon collections that i got from http://www.beyoncehouseofdereonclothingline.com. I just love them.
Anonymous
August 1, 2007 at 4:26 am
Shit is ugly, I will never purchase.
Anonymous
August 1, 2007 at 7:48 am
what stupid fukk wears this crap?
Anonymous
August 1, 2007 at 9:25 am
The__Law
Now I’m not going to say that anyone who wears HOD is lame. But there clothes most definitely are, I don’t understand the hype. I can’t wear any of that shiny, tight crap when I’m going into one of my business meeting. Nor would I dare to. However I do agree with, whomever said that Diddy should have a ladies line, because his mens business line is extremely tasteful, unlike HOD. And as far as this campaign ad, someone needs to tell Jewels, to stop designing his mommy, and auntie Bee ads. It’s really starting to show their like of creativity, and professionalism. I’m bored now, NEXT!!!!!!!!!
Anonymous
August 1, 2007 at 8:05 pm
To be honest with u House of Dereon and Dereon are two different kind of clothing line. House of Dereon is for the more expensive people and Dereon is the reasonable/cheap line for people who don’t wonna spend lots of $!
Tina and Beyonce said they are starting off slow so they aren’t BIG yet because they are taking things slow to see how the business is doing.
Anonymous
August 1, 2007 at 9:50 pm
The only thing at “House of Dead Wrong” worth buying is there jeans.
Anonymous
August 2, 2007 at 2:26 am
I got love for this brand. Dang Bee and her Mama got some talent. This ad be rockin’ y’all!
- SYD, AUSTRALIA
Anonymous
August 2, 2007 at 6:50 pm
Someone need to work on the big girls. Forget the little people. They can always find their size. Someone who had style is my girl Monique. She represents the big sexies. She should design some clothes.
Anonymous
August 3, 2007 at 9:42 pm
what is so funny is that people are saying the cant rock house of dereon, if u get it for free wouldnt u take. say u cant afford house of sereon then we would understand.
Anonymous
August 8, 2007 at 12:55 pm
I wrote the 1st comment… and i still don’t care who doesn’t like Dereon… Cuz I LOVE DEREON… Now House Of Dereon isn’t all that… Those prices are crazy!!! but i like dereon… I know everyone wasn’t lovin Baby Phat & Roca Wear when it first came out. So give it some time… I know it’s gonna pay off!
Anonymous
August 14, 2007 at 1:02 pm
I actually like it. I wear a lot of baby phat, apple bottoms and southpole so I saw this line and loved it. Its not for everyone but I love urban clothes. I am kinda thick so its hard to just walk into a store and find jeans that fit my shape. Keep um comin beyonce!!
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