The video for Jennifer Lopez’s new single ‘Do It Well’ debuted today on Yahoo Launch. Though directed by the critically acclaimed David LaChapelle (Christina’s ‘Dirrty’, Gwen’s ‘Rich Girl’ etc), the video doesn’t live up to either his or Jennifer’s past efforts. The main issue here is that the song and video concept don’t match…at all. As I type, I still don’t have the slightest idea what the vid was supposed to be about; it just seemed like she was randomly punching guys out. Also, I was expecting Jennifer to bring ‘it’ with the choreography, yet she didn’t deliver. A good song ruined by a sub-par video; she definitely dropped the ball with this one.
What do you think of the video?