Rihanna‘s ‘ANTI’ era has been strange by most counts.
Launched amidst chaos and calamity, the campaign’s staccato roll-out scored a huge win with the release of ‘Work’ – which topped the US charts for 9 weeks.
And yet still, album sales have been so-so. Streaming has been the LP’s saving grace; routinely adding up to 30k to its 9k weekly sales average by way of in equivalent sales-plus-streaming units (SPS).
To combat the critics and maintain a Top 40 presence in the absence of any more ‘Work’-sized hits, RiRi has been releasing singles not found on ‘ANTI.’
The first came in the form of Calvin Harris hit ‘This Is What You Came For.’ And now, she looks set to unleash another.
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