The video for Amerie’s new single ‘Why R U’, the first from her Def Jam debut ‘In Love & War’, premiered a few hours ago on BET. While the video is visually appealing (Amerie looks great), it dually manages to be ‘just there’, ‘blah’, ‘dry’…you get the point LOL. As an avid Amerie supporter (well as of the last album ‘Because I Love It’), I really can’t warm to this song; it simply just isn’t good – most especially not single quality. I maintain, whichever label honcho allowed this needs career re-assessment, because this is not the business. Best of luck to Amerie with this project though…she’s going to need it.
What do you think of the video?
