After a relatively long hiatus from the industry, Jennifer Lopez is back with new single ‘Fresh Out The Oven’. The Pitbull assisted, Neptunes produced, cut made its debut on the mysteriously titled ‘Who Is Lola?’ Myspace page. With the song evidently being Ms. Lopez’s, it’s evident her team are looking to mirror Beyonce’s ‘Who Is Sasha Fierce?’ campaign. Anyway, back to the song…
It took a few listens, but I’m really liking this one; Jennifer’s strong point always was her up-tempo, more grittier offerings – characteristics this song effortlessly embodies. However, with her last few efforts being somewhat weak and achieving progressively weaker sales, she has a lot to prove and will have somewhat of an uphill struggle re-claiming her place in this forever changing industry. That said, with a banging video (with killer choreography), as well as good promotion, I feel this could feasibly be the hit Ms. Lopez has been looking for. Good stuff.
Hit or Miss?
37 COMMENTS
girl
October 7, 2009 at 4:39 am
when the fuck is your new layout gonna happen????
u keep on promissing but nothing….ur such a let down!!!
Katrina
October 7, 2009 at 4:43 am
This is hot !!!!!!!!!!!!!!!
Jennifer Lopez started the alter ego/nickname trend wth JLO back in 2001, then every one followed, XTINA, Sasha Fierce Damita JO, mimi and so on.
Visitor
October 7, 2009 at 4:53 am
The song is great. It indeed took a few listens to get into, but it’s GREAT.
BTW check out: http://www.whoislola.com/ . for a short sneak peek at the video
lyric lee
October 7, 2009 at 4:55 am
damita jo is janets middle name so how is that a nickname
Zebady
October 7, 2009 at 4:59 am
Sounds too slow… and parts remind me of The Neptunes and Madonna…
iDrizz
October 7, 2009 at 5:03 am
hotness!
diva
October 7, 2009 at 5:07 am
this is a killing song jlo is the best on the game
go girl break beyonce
diva
October 7, 2009 at 5:08 am
oooh i like this song it ll be a hit i think so
she s back on the game
Katrina
October 7, 2009 at 5:08 am
(lyric lee on 07 Oct 2009 at 4:55 am )
Janet Jackson adopted an alter ego built on her middle name (“There’s another side that you will never know- Damita Jo
Try listening to the album, quite underated
cute horse
October 7, 2009 at 5:14 am
ooh my go this song is too hot
i like it she really sounds good hope for her the best
Daniel
October 7, 2009 at 5:40 am
to be a lover
heyyyyyyyy
break over it
dammm the old jlo is back? *.*
hahahahahahhahahahahahahhahaha
luv it
parisian girl
October 7, 2009 at 6:03 am
this song is HOT MESS!!
she needs to come harder
delroy
October 7, 2009 at 6:07 am
i dont like it, Hooked on you was a good track to come back with then i heard 2 slow jams that could of been good follow ups but as you say this will be the first shame. i think that she would still be big if her mamagement choose the right track, like for example WHEN YOUR GONE. That was a track that should of been a single.
MIke
October 7, 2009 at 6:19 am
Hot tracks…my only complaint is J.Lo’s high notes (They are at best just aiight) however, everything else about the song is hot….I think this song will do well on the billboard charts as well….she just really needs to sell it in the video….(I MEAN REALLY SELL IT)….Her last successful album was “This is Me….Then”…..She got a hit with “Get RIght” off “Rebirth” but as a whole that album wasn’t the hotness that it should have been…..but I love j.lo so I’m hoping for the best!!!
lool
October 7, 2009 at 6:26 am
Damita Jo is Janet middle name you dumbasses, not an alter ego and it wasnt Jlo that started the alter ego names, David Bowie did with Ziggy Stardust back in 1970
I quite like Jlo but this song sucks
Katrina
October 7, 2009 at 6:37 am
Dumbass
From Damita Jo review
Which leads us to Damita Jo, a reference to Janet’s middle name and the alter-ego that presides over the disc’s 22 tracks. (For the record, there isn’t really a discernable difference between the two personas—Damita would have been better employed as an S&M hostess behind The Velvet Rope, much in the same way Madonna’s Dita cracked her whip throughout Erotica.)
http://www.slantmagazine.com/music/music_review.asp?ID=429
DO YOUR RESEARCH BEFORE CALLING ANYONE A DUMBASS
Back to Jennifer Loperz,she made it hot for female artists in the pop/urban game.
But i’m glad you know David Bowie- muscial genius
Anon
October 7, 2009 at 6:48 am
BEYONCE DID NOT START EVERYTHING!!!! Anyone remember the Who Is Jill Scott? campaign waaaaaay back in 2000?
tonya
October 7, 2009 at 7:32 am
don’t really like it. it’s okay. meh
Taylor Payne
October 7, 2009 at 8:22 am
Check out my new dances to “3″ by Britney and the choreo to “Scream” By Michael and Janet
youtube.com/ciaralover305
Alfie
October 7, 2009 at 8:44 am
its ok not a single imo
stefan
October 7, 2009 at 10:05 am
New Petition AGAINST CHRIS BROWN.
http://twitter.com/StefanRivers
San
October 7, 2009 at 10:05 am
Hot!
Anonymous
October 7, 2009 at 10:11 am
im a jlo fan but not liking this at all “what is love” is better
Darren
October 7, 2009 at 12:35 pm
yay finally new JLO… except the stupid “Who is lola?” shit. anything pharell makes is amazing.
Mark
October 7, 2009 at 1:50 pm
Love the track!!! Can’t wait to see the video
SUPPORT CHRIS BREEZY
October 7, 2009 at 2:06 pm
BUY I CAN TRANSFORM YA NOW
SUPPORT CHRIS BREEZY
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=33366…
SUPPORT CHRIS BREEZY
October 7, 2009 at 2:07 pm
BUY I CAN TRANSFORM YA NOW
SUPPORT CHRIS BREEZY, HELP A BROTHER
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=33366…
TITI
October 7, 2009 at 2:44 pm
Super C was before Sasha & Lola, these bishes really jakcing Ciara all the time.
Dane
October 7, 2009 at 2:54 pm
LOl…Janet alter ego was….Mrs. Jackson…lol…if ur nasty….lol…..
Every have an alter ego….
Julez
October 7, 2009 at 3:01 pm
your a fucken idiot. beyonce is not no damn trend setter. get the fuck out of here with that shit. i bet you believe beyonce shit gold.
on another note. loving this song.
Anonymous
October 7, 2009 at 3:39 pm
YOU LIKE THIS ONE BUT HATE ON MARIAH DAILY?!??!! YOURE AN IDIOT. THIS IS SOME BULLSHIT. this site sux. are beyonce and j lo on the same label? he seems to only push certain people… hmmmmmmm shady business
TIMEAGAIN
October 7, 2009 at 4:29 pm
I SAW A INTERVIEW WITH JANET SAYING STRAWBERRY WAS HER ALTER-EGO…
BUT IM NOT FEELIN THIS JLO AKA LOLA SONG…
San
October 7, 2009 at 5:01 pm
I hope she gets Missy on the Remix this is a song that missy would tear up.
Travis
October 7, 2009 at 5:12 pm
Super C was not out before Sasha, Beyonce just said her cousin gave her that alter ego when she threw expensive ear rings in the crowd and the ear rings were borrowed so you know that had to be a long time ago because everyone’s giving Bey free stuff now.
Plus on the DC live in atl dvd kelly calls bey Sasha during Cater 2 U
dbudda
October 8, 2009 at 4:21 am
totally boring.
andy
October 11, 2009 at 10:12 pm
the intro on the whoislola.com site is amazing.
andy
October 11, 2009 at 10:15 pm
She should do very well b/c she has always made great music videos such as “im glad” and “do it well”.
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