Peep Mariah Carey‘s new ‘Lollipop Bling’ fragrance line, which was unveiled today.
Classy, much?
Tidbit: Gotta love the 10 year old pic of her on the packaging.
Hot Shot: Mariah’s ‘Lollipop Bling’ Fragrances
Published: Friday 18th Jun 2010 by Sam
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*side eye*
Somebody remind me how old she is again…
shes 40…i guess you guys think an age means she can’t be cute….?
she can do whatever she wants even tho it looks a mess
You fail to mention that this fragrance is being aimed at younger audiences…
THIS B**** IS TOO OLD FOR THIS MESS. WHAT SHE REALLY NEEDS TO BE DOING IS MAKING HER OWN BRAND OF DEPENDS AND FERTILITY PACKAGES. NOW THAT WE BE HOT FOR THE HORNY OLD HEADS LIKE HERSELF.
SHE’S A GIRLY GIRL YOU CAN’T HAVE A GO AT HER FOR THT
CHECK OUT MY NEW ENTERTAINMENT SITE >>> http://WWW.FRESHURBANENT.CO.UK
this pic is from her rainbow album perios me thinks LOL.
even she knows shes in no fit state to have a 2010 pic of her on the front.
fat, no voice and sperminated by nick canon…..I feel really sorry for you MC 🙁
Lol, Sam. I think that photo was taken around the Rainbow era.
They could have used a new photo of Mariah. All they had to do was aurbrush her to death, like they always do when she isn’t in shape.
If it was a for grown-ups I’d call it tacky beyond belief but it’s most likely for little kids in which case it’s actually quite cute… random choice of pic to promote it, would’ve made more sense to use the ‘Heartbreaker’ cartoon Mimi.
typo*
period*
? I know this must be for kids, right because grown ass women are not going to be checking for this and 10 year old girls don’t have no money, I hope it smells good for mimi sake so it can sell! Why lollipop? and not candy bling, lollipop is to x rated for little kids.
The photo is from a shoot she did in 1999. Here is the link to the original http://img218.imageshack.us/f/1999photoshoot015qx0.jpg/. IDK why an updated photo, so I can’t comment on that. But again the fragrances are aimed for younger audiences, under the age 18, where as her previous had target audiences of 18-45. This would explain why the image is so very youthful look, as well as the fragrances being a collaboration with the “Ring pop” brand as well. Quit coming for Mariah.
The one she had out ages ago, and when i say ages i mean 3 yers ago, was the exact ame bottle but a different colour. Does this woman jus not give a s*** any more. Like they gud this crap out of a time capsule and are deciding to put a brand new price tag on it. I’m really annoyed with her during the 2000s even the emancipation that people say is great, whislt good, I still don’t feel was good enough. Everything since is recycled rubbish. Needs to be getting her act together, sort out her life and child of a husband and get on track. If the next album, whether Christmas or not, does not cut it, it would be best to sit at home and stay at home. Adopt like Ex-Bradjolina and have a quite life.
Um, Mariah, No ma’am! What is your target for this fragrance? Kids who watch Nickelodeon? Smh.
f*** you Sam you tired ass hater.
@ C how is the word lollipop X rated ? lol you just have a filthy mind.
1. Even if the pic is 20 years old…IT’S STILL HER!!! WHO CARES, and yall wonder why girls are throwing up and killing themselves over their image.
2. This fragrance line is targeted towards young girls…THUS, IT IS TOTALLY APPROPRIATE!!!
3. Mariah already has 3 VERY SUCCESSFUL perfumes for ADULT WOMEN that is very much age appropriate, so why is everyone acting like she doesn’t know what she’s doing????
4. YALL B****** GO STILL BUY THE PERFUME JUST BECAUSE IT’S HOT AND MARIAH SELLS MORE THAN YOUR FAVE B******!!!!!!!!!!!!
It probably comes as a toy in mcdonald’s happy meals.
COWriah strikes again
@DAN
MAD CUZ nobody is giving GROWLTINA a fragrance. SORRY BUT A FRAGRANCE SUPPOSED TO smell like you and GROWLTINA smells like BOOTYCRACK. Nobody wants to smell that S***. CAN’T FAKE THE FUNK. GROWLTINA smells NASTY.
you think Mariah cares what you jealous fools think? B**** is making millions.
Grow up Mooriah.
A forty year old lady trying to identify with female teenagers by dressing up as them in order to sell products is just inappropriate no matter how you say it.
I would not care so much If they put a female teenager on the perfume and sold it under Mooriah Carey’s name.
At least then, it would not give younger females a wrong message.
Grow up.
I like her music so much, but this Mariah person sincs 2007-2008 is just simply disgusting.
Mariah is a smart business woman. Since 2007. Mariah earned 150 mil $ US only with 3 parfumes.
Ppl at Elizabeth Arden wouldn’t wasted money on smth that is not proven on the market.
If you carefully read the official statement you will notice that this completely brand new venture.
Mariah is entering new market territory, kiddies market, the strongest buying consumers. They are not stupid.
Plus all her previous parfumes were nominated for FiFi award.
Mimi…..once again RIDICULOUS!!!!!!!!! her usual tasteless self…..
didn’t she already have that bottle for a fragrance??? a little imagination wouldn’t hurt!!
it seems that everything she does these days is a FLOP! which is sad because I loved her so much during the Emancipation era….. 🙁
looks like baby toy
Mariah pregnant????????????
looks like baby toy
Mariah pregnant????????????
looks like baby toy
Mariah pregnant????????????
looks like baby toy
Mariah pregnant????????????
Mariah looks so slim
Mariah is thinner than fat ass Britney Spears~~~~~~
Mariah got hot body!!!!!!
hot hot hot!!!
This grown woman kills me
@YAFAVECOULDNEVA
Mad because MC’s last two albums bombed afghanistan style ?
go home boo.
@YAFAVECOULDNEVA
Christina Aguilera had a fragrance out long before most of these chicks and their mamas jumped on the bandwagon. Jeez if you’re going to throw shade constantly at least do your research. What would your scent smell like ‘immature buttcrack’?
Hey, it’s FOR THE KIDS so she might as well have used a photo of her when she was A CHILD TOO… It’s STILL her in there…
If I’m selling some BDSM stuff I’m gonna use some provocative pics, but if I’m selling kids stuff I’m gonna use my most innocent or childhood pics… 🙂 That’s all…
I am a fan since 1993 but that does not mean I have to like everything she does. This is total crap to me. The fragrances will ofcourse smell great like the other ones (I can tell, I have them all) but I really don’t like this. It seems uninspired (a pic from 2000 or something?!?!) and rough and quickly done. She can do better I KNOW it.
You guys are so stupid. Read this article and STFU! Mariah is a smart business woman, stay sitting and b**** at your pc while Mariah makes her millions! $150 million grossed from her perfumes in just 3 years! I see why you mad LMFAO
When the singer Mariah Carey and her husband, the actor and rapper Nick Cannon, appeared on “The Oprah Winfrey Show” last September, Mr. Cannon told of how he proposed in 2008: he presented Ms. Carey with a Ring Pop, the gem-shaped lollipop on a ring. Inside the package was a proper engagement ring. Upon hearing the story, executives at Elizabeth Arden, the cosmetics company that since 2007 has sold a Mariah Carey fragrance collection, began to develop a proposal of their own.
Mariah Carey’s Lollipop Bling, three fragrances that Elizabeth Arden based on candy flavors and that will appear in stores soon, is the product of a partnership with the Topps Company, which makes Ring Pops. Print advertisements for the perfume in August issues of publications like Cosmopolitan, Elle and People Style Watch will show Ms. Carey wearing three Ring Pops.
The fragrances, named after Ms. Carey’s songs “Ribbon,” “Honey” and “Mine Again,” will be introduced by July 1 at department stores including Macy’s and Dillard’s, where with each purchase consumers will get a free Ring Pop.
Early next year, before Valentine’s Day, when romantics flock to both the perfume and candy aisles, the fragrances will be available in mass retailers like Wal-Mart and in drug stores. There, stand-alone display racks will feature both the fragrances and Ring Pops, with the candies in a special “Bling Collection” three-pack that promotes the fragrances. Ms. Carey was not available for comment.
A one-ounce bottle of the perfume will retail for $35, the 1.5-ounce candy three-pack will cost about $1.50.
“Topps sells tens of millions of units of candy,” said E. Scott Beattie, chief executive at Elizabeth Arden, which also has fragrance licensing deals with celebrities including Britney Spears, Danielle Steel and Elizabeth Taylor. “Combining their customer base with Mariah Carey’s fan base and our fragrance base is a great way to cross-promote all the brands.”
Since its introduction three years ago, the Mariah Carey line, with three fragrances, has grossed more than $150 million, Elizabeth Arden said.
In 2009, the company spent $5.2 million advertising the perfume, while Topps spent $750,000 advertising Ring Pops, according to Kantar Media, a unit of WPP.
Noreen Dodge, senior vice president of global marketing at the cosmetics company, said that the current fragrances draw the younger end of the singer’s fan base of 18- to 45-year-olds, mostly those 18 to 24, and that the new ones will appeal to still younger fans.
“We think it will bring an even younger customer into the Mariah Carey franchise,” Ms. Dodge said. The Lollipop Bling line will be advertised in youth-oriented publications where ads for the celebrity’s fragrances had not previously appeared, like Seventeen and T*** Vogue. But Ms. Dodge emphasized that these “are not your typical teeny-bopper fragrances.”
While the scents “take a candy element as a thread to be woven in a fragrance,” they do so in a way that “elevates candy into a prestige environment,” she said.
Laurent Le Guernec, a perfumer at International Flavors and Fragrances Inc. who designed the fragrances, said that while typical candy flavors like grape and banana have “cheap and very common” scents, he was able to build on the Blue Raspberry Ring Pop flavor for one fragrance, Ribbon. Into the “juiciness and sweetness notes” of that flavor Mr. Le Guernec said he layered floral notes.
While the Ribbon fragrance is reminiscent of a particular Ring Pop flavor, the other scents have notes only broadly associated with candy, like chocolate, raspberry, pineapple and honey. The new perfumes are far from juvenile, said Mr. Le Guernec, who before joining International Flavors and Fragrances designed popular scents including Lovely by Sarah Jessica Parker.
Founded in 1938 by brothers Abram, Ira, Philip and Joseph Shorin, Topps Chewing Gum, as it was known then, introduced Bazooka bubble gum in 1947, and in 1953 began including a tiny comic featuring Bazooka Joe, who was modeled after Joseph Shorin. The company introduced its popular baseball cards in 1951 and the Ring Pop in 1977.
Today the Ring Pop (tag line: “The flavor’s always on hand”) is turning more mouths blue than ever. Ari Weinstock, director of marketing for the confectionery division of Topps, said that the brand was forecasting record annual revenue this year. In the 52 weeks that ended May 16, it posted $14.9 million in revenue, outpacing other novelty candies like Pez and Pop Rocks, according to SymphonyIRI Group, a market data company whose totals do not include Wal-Mart.
In 2007, Topps was acquired by an investment firm led by the former Walt Disney chief executive Michael D. Eisner, who is chairman of the company. Ryan O’Hara, the former president of the TV Guide Network, was installed as chief executive in February.
Recent advertising campaigns have “played up the emotional connection that people have with Ring Pops,” Mr. Weinstock said. “What we hit upon is that the Ring Pop is ultimately the only candy that you can show off, unlike a chocolate bar that you just consume,” he said. “It’s a candy that you put on your finger and flaunt, and it transforms you from just eating a piece of candy to being in the spotlight.”
Now the brand itself will be in the spotlight, thanks to its association with Ms. Carey and Elizabeth Arden, and will provide Ring Pop samples to shoppers at retailers like Macy’s, where the candy has never been sold.
“It’s a case,” Mr. Weinstock said, “of one plus one plus one equals 10.”
Lollipop Bling, a candy-inspired trio of fragrances inspired by Mariah’s marriage proposal – an engagement ring hidden inside an iconic Ring Pop package.
Each fragrance in the Lollipop Bling collection is named after one of Mariah’s hit songs and is bright, sparkling and multifaceted with its own signature spin.
MINE AGAIN – A combination of Chocolate Raspberry with a touch of Magnolia creates an addictive fragrance.
RIBBON – A mouthwatering fragrance inspired by the flavor of the Blue Raspberry Ring Pop is combined with a beautiful floral bouquet.
HONEY – An irresistible fragrance combined with a touch of Honey and Pineapple, creating a bright and sunny fragrance.
The 1.0 fl oz scents, Honey, Mine Again and Ribbon, will retail for $35 each, and will be available at select department stores nationwide July 2010. Candy-inspired promotions, including a gumball machine gift set and a lollipop rollerball fragrance set, will be available beginning in Fall 2010.
trash
Don’t get me wrong, this is tacky, but you gotta hand it to Mariah, she knows her market and her perfume game is on point. $150 million in 3 years is big; she knows what she s doing and is making a fortune out of it in the process. Yea, its immature, yea its tacky, yea the promo pic is old, yea it looks cheap, but I bet you Elizabeth Arden and Mariah will be laughing all the way to the bank, cos they clearly know what they are doing. Mariah is one of the best businesswomen in the game, let her be man.
lol shes PAID.
If I could make millions selling lollipops and perfume do you think I would give a damn who liked me? Ask yourself that when you criticize Mariah or anyone else for this business idea. Writing comments about her age are stupid and pointless. The people at Elizabeth Arden are behind any ads and promotional ideas. Write them when you have anything bad to say! Nobody likes a HATER…….
FLOP AS USUAL!
flop jlo’s new fragrance its way better Love and glamour ……….
People are so negative! This it aimed toward younger girls and who cares of she used an old photo because she still looks the same. Fools are saying that all she does is make albums that flop. This is what they said before the Emancipation of MiMi cd which has been certified 6x platinum. E=MC2 sold over 2.5 millions copies. The only cd she made that didn’t sell was Memoirs. She has nothing to prove to anyone because she has already established herself as an accomplished vocalist.