As ever, another series of the X-Factor could only mean one thing – another Cheryl Cole solo project is nigh.
Indeed, aptly timed to coincide with the culmination of the show’s audition stage is the debut of the the judge’s new single ‘Promise This’ – which the first to be lifted from her as yet untitled sophomore album.
Take a listen to the track below…
Predictably the song manages to be everything we’ve come to expect from a Cheryl Cole single – overproduced, vocally thin, generally crap, yet of course destined for chart success.
In all fairness to the Girls Aloud singer though, the track does boast a catchy-melody, as well as a sing-along hook – which should resonate well with its target audience (teenage girls). However if a ‘Fight For This Love’-esque hit is what Ms. Cole is on the hunt for, both she and the label may be in for a surprise, as I just don’t see it happening. X Factor machine or not.
Nonetheless it’ll be interesting to see how this all plays out…