In what comes as little surprise, ABC gave viewers two new reasons – cuties Monroe and Moroccan Cannon – to tune into 20/20 and tune in they did (in incredible numbers). For proud mom and pop Mariah Carey and Nick Cannon‘s unveiling of ‘dem babies’ led the news program to receive some of its most impressive numbers this year.
This was the show’s best viewership in more than 18 months, since February 2010, and its highest A18-49 rating since January 2010. Going head-to-head, “20/20″ more than doubled “Dateline NBC” in the demo (2.1 vs. 1.0) and nearly doubled in Total Viewers (7.6M vs. 3.9M). “20/20″ helped make ABC #1 for the night in Adults 18-49.
The songbird is undoubtedly hoping fans turn out in similar groves for her 13th LP, the followup to 2009’s nearly forgotten ‘Memoirs of An Imperfect Angel’, as it is due next year. As ever, we’re anxious to find out what Mimi is mixing up.