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Ashanti Announces Birth Of ‘Written Entertainment’

Published: Thursday 15th Dec 2011 by David

 

At this year’s BET Awards, That Grape Juice caught up with ‘Good Good’ vocalist Ashanti  on the red carpert where exclusively revealed that her next LP is to be released independently.

Now, she has gone on step further, by announcing that the LP is to be released by her own company,’Written Entertainment‘.

Full story below…

She explains:

 I’m so excited to have my own record label, Written Entertainment. With eOne as my distributor, I feel that their innovative and ambitious approach to the music industry, really gives my label a worldwide presence.

They have the top radio people in the business and are hungry to win!The more I learned the business the more I knew this is what I wanted. Ownership is so important. As a business woman this was a great move for me!

 

Congratulations!

Let’s just hope that this new label has the resources Ashanti will need to turn this new album into the success so many of us are hoping it becomes.

Your thoughts?

Comments 25

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  1. Almond Joy December 15, 2011

    F***** DEATH this b**** is over & done

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  2. all da time December 15, 2011

    i actually have nothing shady to say. although ive never really been a fan of ashantis music i applaud her for starting her own label. that way when her album flops she will at least have less people to pay and be able to make some profit off it.

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  3. KAT DELUNA FAN December 15, 2011

    great she is coming for blood

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  4. L21480 December 15, 2011

    Eh. When artists go the independent route or call themselves starting their own label, it’s usually the last train to Hasbeenville. If she was gonna go the indie route, then she needs a huge label like Interscope or Def Jam to market and distribute her. Not to sound pessimistic, but this set up is too low budget to produce any kind of a REAL comeback for her. Shame.

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  5. Neil December 15, 2011

    Proud of Ashanti making big moves. She’s back haters keep on hating lol!!!!!!

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  6. julissa December 15, 2011

    oh well…. her 4th album flopped, in 2008 her 5th album declaration flopped, this album will too. Shame…. Indie route, she’s not going to get big gigs. Mariah, Janet will slay 2012. Ashanti has not a great performer. she’s boring. I like her but this song will not chart.

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  7. maria December 15, 2011

    ?? Ashanti never really had it after her 2nd album she fell off. People forgot about her in 2004 basically. You had monica album, destiny child, ciara. Ashanti can’t grab a crowd that’s why people forgot about her. Banging songs But her voice…….nails on a chalk board… She should write for artists and focus on signing artists. Be the boss of the label because child……she can’t sing….

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  8. jill December 15, 2011

    no one is hating….just stating opinions…..we don’t have to kiss artists ass! she didn’t go anywhere…. her album was just released three years ago. If you was fan, you would know that!!!!

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  9. justjvonne December 15, 2011

    Some of you are funny. Ashanti will do gre at with her album. Either way independently. She will make more money than your favs with her writing alone. 🙂

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  10. AshantisNumber1 December 15, 2011

    @JustJvonne go girl! Haters can sit down. You know she gonna slay and you just cant take it. DEAL

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  11. LoverBoy December 15, 2011

    Reading some of these comments could really tell who’s a hater and who’s a Fan.. I personally love the move she making come on now how many Main artist can say they have their own label?? U gotta have money and creativity for that.. But I’m happy she back I hope she stay consistent with her music because that all u gotta do to be hot now in days is stay consistent and take no breaks u see how *cough cough* Rihanna came up.. Plus y’all calling her a flop last time I check Declaration was a flop but sold over 200k its first week? Hmm not so much a flop to me…

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  12. Jasmine December 15, 2011

    I am happy for her. Going independent is a smart move. I just wish she had a distribution with another company besides eOne. I expect that her album will be very hard to purchase outside of itunes and amazon. Still she will likely see a good size financial check come in if her album can sell 100K or more units. People forget that Ashanti has always been a good writer and mediocre singer so concerts are not really her strongsuit. Album sales are really how she will make money and hopefully she will even get a small endorsement deal of some kind because she has always been a beautiful chick.

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  13. Wesley December 15, 2011

    My princess is gonna kill it this time around yessssssssssss glad she’s back!!!!!!

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  14. BLAH December 15, 2011

    LMAO @ ALL THESE WEAK ASS F****** FINDING THE LITTLE S*** TO HATE ABOUT ROFL THEY LIFE MUST BE JUST THAT MISERABLE #TRAGIC SIT YALL LAME ASS DOWN SOMEWHERE JEALOUS BECAUSE U CAN NEVER HAVE THE LIFE OR SUCCESS SHE HAS LMFAO IT’S NOT HER FAULT YOU LAME ASS H*** ARE WORKING AT FAST FOOD RESTAURANTS LIVING OFF YOUR PARENT’S STILL WITH NO EDUCATION -_- PLEASE TAKE A TICKET AND WAIT IN LINE WITH THE REST OF THE HATERS B**** DOWN LIKE A DOG AND STAY DOWN =-) ASHANTI HAS HAD (3) #1 ALBUMS BROKE SO MANY RECORDS LMAO WON 8 BILLBOARD AWARDS IN (1)NIGHT H** LMFAO MADE HISTORY HATER’S GO DO YOUR RESEARCH. #THE END. I LOVE ASHANTI AND I LOVE BEYONCE AND I LOVE MONICA AND OF COURSE MJB AND A FEW MORE BUT I WOULD NEVER REP ARTIFICIAL TALENT FAKE H*** WHO GOT INTO THE GAME BECAUSE THEY HAD TO SUCK SOMEONE ELSE’S MAN D*** FOR SUCCESS BWAHAHAHAH #FAIL

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  15. Dax December 16, 2011

    This is depressing news. She’s not going to be able to get major promotion — and therefore competitively compete — going the independent route. There isn’t one song in the top 40 that isn’t released by one of the majors. Ashanti is not THAT kind of a singer; she needs a major label backing her. Damn. And here I was hoping that she would have a major comeback next year.

    Oh well, maybe Brandy will get lucky.

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  16. MISHKA December 16, 2011

    Great news.

    I love to see women hustling hard!

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  17. Broolprop December 16, 2011

    HER MUSIC DOESNT STAND A CHANCE Against Dance Music

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  18. YOOSONDALOOSE December 16, 2011

    Independent? Hmmmm could be good, wish she would get signed but in the long run this could be massive!

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  19. layla January 16, 2012

    where can we send our demos

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