At this year’s BET Awards, That Grape Juice caught up with ‘Good Good’ vocalist Ashanti on the red carpert where exclusively revealed that her next LP is to be released independently.
Now, she has gone on step further, by announcing that the LP is to be released by her own company,’Written Entertainment‘.
Full story below…
She explains:
I’m so excited to have my own record label, Written Entertainment. With eOne as my distributor, I feel that their innovative and ambitious approach to the music industry, really gives my label a worldwide presence.
They have the top radio people in the business and are hungry to win!The more I learned the business the more I knew this is what I wanted. Ownership is so important. As a business woman this was a great move for me!
Congratulations!
Let’s just hope that this new label has the resources Ashanti will need to turn this new album into the success so many of us are hoping it becomes.
25 COMMENTS
Almond Joy
December 15, 2011 at 4:05 pm
FUCKIN DEATH this bitch is over & done
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all da time
December 15, 2011 at 4:11 pm
i actually have nothing shady to say. although ive never really been a fan of ashantis music i applaud her for starting her own label. that way when her album flops she will at least have less people to pay and be able to make some profit off it.
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KAT DELUNA FAN
December 15, 2011 at 4:29 pm
great she is coming for blood
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L21480
December 15, 2011 at 4:31 pm
Eh. When artists go the independent route or call themselves starting their own label, it’s usually the last train to Hasbeenville. If she was gonna go the indie route, then she needs a huge label like Interscope or Def Jam to market and distribute her. Not to sound pessimistic, but this set up is too low budget to produce any kind of a REAL comeback for her. Shame.
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Neil
December 15, 2011 at 5:53 pm
Proud of Ashanti making big moves. She’s back haters keep on hating lol!!!!!!
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julissa
December 15, 2011 at 5:56 pm
oh well…. her 4th album flopped, in 2008 her 5th album declaration flopped, this album will too. Shame…. Indie route, she’s not going to get big gigs. Mariah, Janet will slay 2012. Ashanti has not a great performer. she’s boring. I like her but this song will not chart.
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maria
December 15, 2011 at 6:02 pm
?? Ashanti never really had it after her 2nd album she fell off. People forgot about her in 2004 basically. You had monica album, destiny child, ciara. Ashanti can’t grab a crowd that’s why people forgot about her. Banging songs But her voice…….nails on a chalk board… She should write for artists and focus on signing artists. Be the boss of the label because child……she can’t sing….
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jill
December 15, 2011 at 6:05 pm
no one is hating….just stating opinions…..we don’t have to kiss artists ass! she didn’t go anywhere…. her album was just released three years ago. If you was fan, you would know that!!!!
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justjvonne
December 15, 2011 at 6:13 pm
Some of you are funny. Ashanti will do gre at with her album. Either way independently. She will make more money than your favs with her writing alone.
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AshantisNumber1
December 15, 2011 at 6:35 pm
@JustJvonne go girl! Haters can sit down. You know she gonna slay and you just cant take it. DEAL
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Hot Shot: Ashanti Unveils Striking Single Cover | ..::That Grape Juice // ThatGrapeJuice.net::.. || Thirsty?
December 15, 2011 at 6:58 pm
[...] As earlier reported, the R&B songstress is set to make another crack at the charts, opting this go round to go the independent by way of her own label Written Entertainment. [...]
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LoverBoy
December 15, 2011 at 7:00 pm
Reading some of these comments could really tell who’s a hater and who’s a Fan.. I personally love the move she making come on now how many Main artist can say they have their own label?? U gotta have money and creativity for that.. But I’m happy she back I hope she stay consistent with her music because that all u gotta do to be hot now in days is stay consistent and take no breaks u see how *cough cough* Rihanna came up.. Plus y’all calling her a flop last time I check Declaration was a flop but sold over 200k its first week? Hmm not so much a flop to me…
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Hot Shot: Ashanti Unveils Striking Single Cover Fretie.com
December 15, 2011 at 7:10 pm
[...] As earlier reported, the R&B songstress is set to make another crack at the charts, opting this go round to go the independent by way of her own label Written Entertainment. [...]
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Jasmine
December 15, 2011 at 8:07 pm
I am happy for her. Going independent is a smart move. I just wish she had a distribution with another company besides eOne. I expect that her album will be very hard to purchase outside of itunes and amazon. Still she will likely see a good size financial check come in if her album can sell 100K or more units. People forget that Ashanti has always been a good writer and mediocre singer so concerts are not really her strongsuit. Album sales are really how she will make money and hopefully she will even get a small endorsement deal of some kind because she has always been a beautiful chick.
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Wesley
December 15, 2011 at 10:50 pm
My princess is gonna kill it this time around yessssssssssss glad she’s back!!!!!!
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BLAH
December 15, 2011 at 11:16 pm
LMAO @ ALL THESE WEAK ASS f*****S FINDING THE LITTLE SHIT TO HATE ABOUT ROFL THEY LIFE MUST BE JUST THAT MISERABLE #TRAGIC SIT YALL LAME ASS DOWN SOMEWHERE JEALOUS BECAUSE U CAN NEVER HAVE THE LIFE OR SUCCESS SHE HAS LMFAO IT’S NOT HER FAULT YOU LAME ASS HOES ARE WORKING AT FAST FOOD RESTAURANTS LIVING OFF YOUR PARENT’S STILL WITH NO EDUCATION -_- PLEASE TAKE A TICKET AND WAIT IN LINE WITH THE REST OF THE HATERS BITCH DOWN LIKE A DOG AND STAY DOWN =-) ASHANTI HAS HAD (3) #1 ALBUMS BROKE SO MANY RECORDS LMAO WON 8 BILLBOARD AWARDS IN (1)NIGHT HOE LMFAO MADE HISTORY HATER’S GO DO YOUR RESEARCH. #THE END. I LOVE ASHANTI AND I LOVE BEYONCE AND I LOVE MONICA AND OF COURSE MJB AND A FEW MORE BUT I WOULD NEVER REP ARTIFICIAL TALENT FAKE HOES WHO GOT INTO THE GAME BECAUSE THEY HAD TO SUCK SOMEONE ELSE’S MAN DICK FOR SUCCESS BWAHAHAHAH #FAIL
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Dax
December 16, 2011 at 1:21 am
This is depressing news. She’s not going to be able to get major promotion — and therefore competitively compete — going the independent route. There isn’t one song in the top 40 that isn’t released by one of the majors. Ashanti is not THAT kind of a singer; she needs a major label backing her. Damn. And here I was hoping that she would have a major comeback next year.
Oh well, maybe Brandy will get lucky.
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MISHKA
December 16, 2011 at 4:34 am
Great news.
I love to see women hustling hard!
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Broolprop
December 16, 2011 at 7:58 am
HER MUSIC DOESNT STAND A CHANCE Against Dance Music
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YOOSONDALOOSE
December 16, 2011 at 1:12 pm
Independent? Hmmmm could be good, wish she would get signed but in the long run this could be massive!
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The Business...On Ashanti's Comeback | ..::That Grape Juice TV // ThatGrapeJuice.tv::.. || Served Daily
December 24, 2011 at 11:35 am
[...] a difference. Ditching the politics and overheads of a major label, the 30 year old has gone the independent route for her new album, which is ushered in by lead single ‘The Woman You Love’. How will [...]
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Watch: Assessing Ashanti's Comeback | ..::That Grape Juice // ThatGrapeJuice.net::.. || Thirsty?
December 24, 2011 at 11:36 am
[...] a difference. Ditching the politics and overheads of a major label, the 30 year old has gone the independent route for her new album, which is ushered in by lead single ‘The Woman You Love’. How will [...]
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layla
January 16, 2012 at 3:14 pm
where can we send our demos
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Watch: Ashanti Performs 'The Woman You Love' In Atlanta | ..::That Grape Juice // ThatGrapeJuice.net::.. || Thirsty?
January 21, 2012 at 3:40 pm
[...] Succesfully outperforming the cut’s studio version, her performance arrives shortly before the release of her upcoming album, which is to be released independently. [...]
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Must Listen: Ashanti Releases Album Snippets | ..::That Grape Juice // ThatGrapeJuice.net::.. || Thirsty?
January 24, 2012 at 10:25 am
[...] on everything from its sound, the independent label it is being released by and how it differs from her previous efforts, she created quite the buzz by [...]
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