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Ashanti Announces Birth Of ‘Written Entertainment’

THAT GRAPE JUICE AR Ashantis New Album Ashanti Announces Birth Of Written Entertainment

 

At this year’s BET Awards, That Grape Juice caught up with ‘Good Good’ vocalist Ashanti  on the red carpert where exclusively revealed that her next LP is to be released independently.

Now, she has gone on step further, by announcing that the LP is to be released by her own company,’Written Entertainment‘.

Full story below…

She explains:

 I’m so excited to have my own record label, Written Entertainment. With eOne as my distributor, I feel that their innovative and ambitious approach to the music industry, really gives my label a worldwide presence.

They have the top radio people in the business and are hungry to win!The more I learned the business the more I knew this is what I wanted. Ownership is so important. As a business woman this was a great move for me!

 

Congratulations!

Let’s just hope that this new label has the resources Ashanti will need to turn this new album into the success so many of us are hoping it becomes.

Your thoughts?

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25 Comments

  • December 15, 2011 at 4:05 pm
    Almond Joy says:
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    f***** DEATH this b**** is over & done

    Reply

  • December 15, 2011 at 4:11 pm
    all da time says:
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    i actually have nothing shady to say. although ive never really been a fan of ashantis music i applaud her for starting her own label. that way when her album flops she will at least have less people to pay and be able to make some profit off it.

    Reply

  • December 15, 2011 at 4:29 pm
    KAT DELUNA FAN says:
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    great she is coming for blood

    Reply

  • December 15, 2011 at 4:31 pm
    L21480 says:
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    Eh. When artists go the independent route or call themselves starting their own label, it’s usually the last train to Hasbeenville. If she was gonna go the indie route, then she needs a huge label like Interscope or Def Jam to market and distribute her. Not to sound pessimistic, but this set up is too low budget to produce any kind of a REAL comeback for her. Shame.

    Reply

  • December 15, 2011 at 5:53 pm
    Neil says:
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    Proud of Ashanti making big moves. She’s back haters keep on hating lol!!!!!!

    Reply

  • December 15, 2011 at 5:56 pm
    julissa says:
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    oh well…. her 4th album flopped, in 2008 her 5th album declaration flopped, this album will too. Shame…. Indie route, she’s not going to get big gigs. Mariah, Janet will slay 2012. Ashanti has not a great performer. she’s boring. I like her but this song will not chart.

    Reply

  • December 15, 2011 at 6:02 pm
    maria says:
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    ?? Ashanti never really had it after her 2nd album she fell off. People forgot about her in 2004 basically. You had monica album, destiny child, ciara. Ashanti can’t grab a crowd that’s why people forgot about her. Banging songs But her voice…….nails on a chalk board… She should write for artists and focus on signing artists. Be the boss of the label because child……she can’t sing….

    Reply

  • December 15, 2011 at 6:05 pm
    jill says:
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    no one is hating….just stating opinions…..we don’t have to kiss artists ass! she didn’t go anywhere…. her album was just released three years ago. If you was fan, you would know that!!!!

    Reply

  • December 15, 2011 at 6:13 pm
    justjvonne says:
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    Some of you are funny. Ashanti will do gre at with her album. Either way independently. She will make more money than your favs with her writing alone. :)

    Reply

  • December 15, 2011 at 6:35 pm
    AshantisNumber1 says:
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    @JustJvonne go girl! Haters can sit down. You know she gonna slay and you just cant take it. DEAL

    Reply

  • Vote

    [...] As earlier reported, the R&B songstress is set to make another crack at the charts, opting this go round to go the independent by way of her own label Written Entertainment. [...]

  • December 15, 2011 at 7:00 pm
    LoverBoy says:
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    Reading some of these comments could really tell who’s a hater and who’s a Fan.. I personally love the move she making come on now how many Main artist can say they have their own label?? U gotta have money and creativity for that.. But I’m happy she back I hope she stay consistent with her music because that all u gotta do to be hot now in days is stay consistent and take no breaks u see how *cough cough* Rihanna came up.. Plus y’all calling her a flop last time I check Declaration was a flop but sold over 200k its first week? Hmm not so much a flop to me…

    Reply

  • Vote

    [...] As earlier reported, the R&B songstress is set to make another crack at the charts, opting this go round to go the independent by way of her own label Written Entertainment. [...]

  • December 15, 2011 at 8:07 pm
    Jasmine says:
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    I am happy for her. Going independent is a smart move. I just wish she had a distribution with another company besides eOne. I expect that her album will be very hard to purchase outside of itunes and amazon. Still she will likely see a good size financial check come in if her album can sell 100K or more units. People forget that Ashanti has always been a good writer and mediocre singer so concerts are not really her strongsuit. Album sales are really how she will make money and hopefully she will even get a small endorsement deal of some kind because she has always been a beautiful chick.

    Reply

  • December 15, 2011 at 10:50 pm
    Wesley says:
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    My princess is gonna kill it this time around yessssssssssss glad she’s back!!!!!!

    Reply

  • December 15, 2011 at 11:16 pm
    BLAH says:
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    LMAO @ ALL THESE WEAK ASS f****** FINDING THE LITTLE s*** TO HATE ABOUT ROFL THEY LIFE MUST BE JUST THAT MISERABLE #TRAGIC SIT YALL LAME ASS DOWN SOMEWHERE JEALOUS BECAUSE U CAN NEVER HAVE THE LIFE OR SUCCESS SHE HAS LMFAO IT’S NOT HER FAULT YOU LAME ASS HOES ARE WORKING AT FAST FOOD RESTAURANTS LIVING OFF YOUR PARENT’S STILL WITH NO EDUCATION -_- PLEASE TAKE A TICKET AND WAIT IN LINE WITH THE REST OF THE HATERS b**** DOWN LIKE A DOG AND STAY DOWN =-) ASHANTI HAS HAD (3) #1 ALBUMS BROKE SO MANY RECORDS LMAO WON 8 BILLBOARD AWARDS IN (1)NIGHT h** LMFAO MADE HISTORY HATER’S GO DO YOUR RESEARCH. #THE END. I LOVE ASHANTI AND I LOVE BEYONCE AND I LOVE MONICA AND OF COURSE MJB AND A FEW MORE BUT I WOULD NEVER REP ARTIFICIAL TALENT FAKE HOES WHO GOT INTO THE GAME BECAUSE THEY HAD TO SUCK SOMEONE ELSE’S MAN d*** FOR SUCCESS BWAHAHAHAH #FAIL

    Reply

  • December 16, 2011 at 1:21 am
    Dax says:
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    This is depressing news. She’s not going to be able to get major promotion — and therefore competitively compete — going the independent route. There isn’t one song in the top 40 that isn’t released by one of the majors. Ashanti is not THAT kind of a singer; she needs a major label backing her. Damn. And here I was hoping that she would have a major comeback next year.

    Oh well, maybe Brandy will get lucky.

    Reply

  • December 16, 2011 at 4:34 am
    MISHKA says:
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    Great news.

    I love to see women hustling hard!

    Reply

  • December 16, 2011 at 7:58 am
    Broolprop says:
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    HER MUSIC DOESNT STAND A CHANCE Against Dance Music

    Reply

  • December 16, 2011 at 1:12 pm
    YOOSONDALOOSE says:
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    Independent? Hmmmm could be good, wish she would get signed but in the long run this could be massive!

    Reply

  • Vote

    [...] a difference. Ditching the politics and overheads of a major label, the 30 year old has gone the independent route for her new album, which is ushered in by lead single ‘The Woman You Love’. How will [...]

  • Vote

    [...] a difference. Ditching the politics and overheads of a major label, the 30 year old has gone the independent route for her new album, which is ushered in by lead single ‘The Woman You Love’. How will [...]

  • January 16, 2012 at 3:14 pm
    layla says:
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    where can we send our demos

    Reply

  • Vote

    [...] Succesfully outperforming the cut’s studio version, her performance arrives shortly before the release of her upcoming album, which is to be released independently. [...]

  • Vote

    [...] on everything from its sound, the independent label it is being released by and how it differs from her previous efforts, she created quite the buzz by [...]

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