New Video: Jessie J – ‘Domino’

Published: Monday 26th Dec 2011 by Sam

 

Better late than never, ay? Pop powerhouse Jessie J finally unwrapped the video for her current Stateside single ‘Domino’ today.

A Dr Luke cut  from the re-package of her debut set ‘Who You Are’, the colourful cut is paired with an equally vibrant visual. Check it out after the jump…

Meh.

Though solid (in that it does a good job of capturing the song’s essence), it’s the song itself that is the actual problem here.

Indeed, given the length and breadth of Jessie’s talent, this all kinda comes across as ‘hit chasing’. Had the track – which sounds like it was produced for Katy Perry or Ke$ha – actually been given to one of those ladies, yours truly would likely embrace it more. Yet, Jessie’s talent kinda comes across wasted on this.

Still, it must be noted that I’ve long belonged to the sect of folk who prefer Ms. J’s grittier efforts, such as ‘Do It Like A Dude’, ‘Who You Are’, and where “Pop-ier” ‘L.O.V.E’. For yours truly, that is where her lane is.

That said, (and we can’t say the following enough) the industry is little more than a game which has to played a certain way to ensure success. Something, given the material Jessie’s pushing the hardest (see: ‘Price Tag’, and now this), we’re sure she knows all too well.

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Comments 27

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  1. TruthTeller December 26, 2011

    Are u getting tired of justifying the flops of ur favs?
    U love to talk about the Billboard 200 yet I just can’t seem to find Jessie J &Kelly Rowland on there….

  2. NIkNak December 26, 2011

    Lmaooo truthtelller……soooooo true.

  3. YOOSONDALOOSE December 26, 2011

    I thinks it is alright, the video fits the song.
    Did anyone see the recycled Bey coustume from her shoot and party?

  4. AshantisNumber1 December 26, 2011

    LOVE IT!

  5. bey’knight December 26, 2011

    ugh what a dumb song. she’s become one of THEM. #boring the industry is killing itself for promoting a basically one hybrid of song only in so many versions

    if i heard this on the radio, i’d immediately think it was a Katy Perry song

  6. ThéLourson December 26, 2011

    Her videos always suck! I really love her, and she kinda reminds me of a legendary singer, but I wont say who because people wont understand why though, but in my opinion if she was better managed she could be HUGE! Not with that kind of videos though :/

  7. ashgino December 26, 2011

    did solange knowles write this? Sounds so much like her “Sandcastle Disco” lp.

  8. werone December 26, 2011

    I think it’s unfair to judge Jessie J harshly just because she is trying to make it as a mainstream pop star. What’s she supposed to sing? This song is a top 40 hit in the States, so it’s working. Not everyone can do Adele, plus that’s a special case. Good on Jessie for getting hits no matter how generic it may sound. Jessie’s vocals make it sound a bit different.

  9. Jak December 26, 2011

    I love Jessie, but I’m surpised she’s still trying to make this song happen =/ alas… I can’t wait to see what she’ll serve for her sophomore effort.

  10. ASAP (As Sincere As Possible) December 26, 2011

    Tacky, boring and gimmicky…The raw talent that blew my mind in her first YouTube videos has vanished and given its place to colorful wigs, revealing outfits that she really can’t pull off and heavy makeup *sighs* Wasn’t she the one who said she was tired of video h***?And now this is what she came up with… 🙄

  11. Leo December 26, 2011

    meh…

  12. @antertain December 26, 2011

    She sounds great on the track though.
    Cool video

    She’ll be around for a long time as she can sing well and is creative as well as versatile.

    Being the top seller doesn’t always make you a credible artist and Jessie J is finding her feet on the scene.

    Bright Future

  13. BEY STAN December 26, 2011

    beyonce has 16 grammys why would she have to hate on this flop? beyonce is better than everybody out there .as her stan i say that beysus is the greatest .

  14. pop royalty ( BIRTHDAY CAKE ) December 26, 2011

    she is talented and all …

    but why she did that ?! WHY JJ ?!

    def a step back 😡

  15. D.Strock December 26, 2011

    Love her, but not this video. It really wasn’t anything more than a series of shots of her in different outfits. All of which were questionable, I might add. (SN: I’m ready for this catsuit fad to be over).

    Another SN: These news ads are annoying the **** outta me.

  16. Lax December 26, 2011

    its okay not to be okay, the season is the reason
    seeing is believing, believing is deceaving its okay not to
    be okay Sometimes its Hard in the Middle of a Storm.
    Jessie j Cover Others song
    She is a Bomb Ass Singer she can Blow….. Shes well on her way.
    Words Spoken By A True Visonary, Producer, Writer & a VERY
    FAMOUS AND WORLD WIDE ARTIST…..

  17. Yellow Gorillah December 26, 2011

    F***

    This sounds soooo much like Katy Perry it’s even scary like if I heard this on the radio I would think it’s Katy =/

    Jessie can SING! she ha sthe talent and can write.. I think she is trying to get that mainstream fame at the same time she is kinda going down that generic route hope she doesn’t forget who she is and what she stands for. Arghhhh we will see how the second era goes because these pop girls come and go but I think the uk love her so she will always be big there.

  18. RDK December 26, 2011

    she doing her j j jessie j.

  19. WHUT December 26, 2011

    She can sing blah blah but how old is this chick. She looks a good 837 in this video.

  20. hd live December 26, 2011

    2012 HIT

  21. leo December 26, 2011

    jessie j looks aight
    just saw a cool video of t pain , kelly rowland and weezy in africa at http://bit.ly/otCOIh

  22. Angie December 26, 2011

    I’m not the biggest fan of Jessie J, but I like this video. It was visually entertaining. Jessie J sounds ok singing her own songs, but when I’ve heard her cover songs by other artists, she sounds horrible. On Divas Live and performing as the house artist at the VMA’s…a mess.

  23. Those That Cannot Do, Stan December 26, 2011

    The music business really has flipped upside down, but mostly because you have morons who will openly admit “I’d like this song if someone with a weaker voice sang it” how much crack do you smoke to type that up?

    This reminds me of an old Whitney Houston song, giving me ‘I Wanna Dance With Somebody’ where the song is basic pop but the power of the voice behind it makes it epic. No one person is one thing and JJ been sporting colored wigs since Day 1 so folks can pass.

    I feel for her because deep down music critics don’t know what they want and talk out both sides of their neck flip-flopping on what music should be. She’s showing her range and she has a voice to kill AND has been rocking her style since the beginning and still folks have shot to say.

    Smh, no wonder every song on the radio is some weak auto-tuned half singer. Idiot.

  24. Lucy December 27, 2011

    Love the song, the video could have been better though, totally not what i imagined it to be like! Emil Nava has directed all her other videos so far, just like he should have this one! I say Jessie keeps Emil for future videos. Jessie is truly talented, in both her singing and her writing, and she is going to be BIG!

  25. Andy December 27, 2011

    OK little Quote for some of you from the girl her self Jessie J – “I don’t care about all the dislikes on youtube I don’t care about all the people who compare me to every single female artist in the industry that exists because we are both white and can sing, I do this because I love it and I do this because this is what I feel like I was born to write music to heal the world” So BEYONCE FANS STOP coming out and saying that this song looks like party RIHANNA FANS STOP saying it looks like Rude Boy, KATY PERRY FANS NO its not Katy Perry….. Enough Said!

  26. Leslie Yu December 27, 2011

    @THOSE THAT CANNOT DO, STAN yesssssssssss I stan for YOU! LOL, but no you hit it on the nail! This song is no different than “Finally,” “I Wanna Dance..” or “On The Radio”.

  27. Hdhdhd February 11, 2012

    Ewwww she really scares me and her outfits are disgusting D:

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