Following a somewhat strange delay, the video for Little Mix‘s debut single ‘Cannonball’ surfaced today – two weeks after the group won the latest series of the X Factor UK, and a week after hitting number with the Damien Rice cover.
Peep the clip after the jump…
While we anticipated ‘basic’ (as is the case with all X Factor winner 1st videos), this served up a worryingly high dose. How, after all the hype, is the final product merely their winning performance, interspersed with clips from the audition phase? Recession Special, much?
Still, the ladies conceptually present quite the compelling package for the Pop-Urban landscape over here. A fact which’ll no doubt unravel itself once they launch “properly” post the show’s hype.