New Song: Ameriie – ‘Every Time’

Published: Monday 26th Mar 2012 by Sam

It’s been three years since the artist formerly known as Amerie released new material.

Now going by the name Ameriie, the singer is gearing up to release a new EP, ‘The Prelude’, the first of taste of which she served up today in the from of ‘Every Time’.

Take a listen after the jump…

While  somewhat uneventful, the cut serves as a solid throwback to her more soul-flavoured days.

However, given her lengthy absence (a period which saw her marry manager  Lennie Nicholson), we’re not sure a “prelude” is what the Career Dr ordered. She needs to strike and strike hard.

Immensely talented, the ‘One Thing’ singer has had the unfortunate happen-stance of never quite having the right team or material when it matters most. And with her last “hit-hit” being over six years ago, it’s relatively imperative that she smashes this go round. For, as the sales of her best material highlight (see: ‘Because I Love It’), the industry is oft unfair and unforgiving, willingly leaving behind the talented who don’t meet certain commercial benchmarks.

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  1. SHESDUMB ★ THE CAPS LOCK ICON March 26, 2012

    WTF, SHE ADDED ANOTHER “I” IN HER NAME?
    AND IS SHE WEARING AN OCTOPUS?
    SHE HAS LOST MY INTEREST COMPLETELY.

  2. Wesley March 26, 2012

    Oh some people can be so dumb it’s sad. Yes @SHESDUMB i’m talkin to you!

  3. Jaiyah March 26, 2012

    Yes I’m feeling this. Finally real urban R&B music is coming back on scene!

  4. Jaiyah March 26, 2012

    Yessss, finally some real urban R&B music is coming back on the scene!

  5. Jaiyah March 26, 2012

    Yes, finally some real urban R&B music is coming back on the scene!

  6. Uhh March 26, 2012

    Yes, finally some real urban R&B music is coming back on the scene!

  7. Ofcourse March 26, 2012

    Damn Beyonce is taking a break and all these old people are coming out of the wood works. Goes to show you that Beyonce is the reason why they disappeared

  8. BabyBOOM March 26, 2012

    Y do ppl think Beyonce invented this music s***…well she didnt and from that last album its clear every1 has there days..nd im a beyonce stan !

  9. Wesley March 26, 2012

    @OFCOURES Umm you’re wrong! Back in 2010 it was already a fact that Amerie’s new album would be coming out in 2012. Maybe all them other underrated singers dissapeared cuz of Bey… but not Ameriie tho!

  10. AMAZINJALEN March 26, 2012

    Her old music. With a new swag? I don’t know if it matches…But the song is…OK

  11. Yc18 March 26, 2012

    This girl needs serval seats

  12. BCinKS March 26, 2012

    Okay. I don’t even like Amerie…I mean Ameriie but I do like this track. Probably won’t be buying her album though, but I will check it out and see if there are any single tracks to cop.

  13. Boopi March 26, 2012

    It’s a cute song. Wear some real good head phones like Beats by Dre or Bose and listen to all the effects in the song. It may not be the best first single choice, but it is definitely some good r&b music.

  14. shion March 26, 2012

    I’m feeling this track. Finally, artists are starting to keep their integrity and doing music that feels good to them. I see alot of the r&b artist are standing their ground and reclaiming their sound which in all honesty, most of them and fans like me can’t live without. Its the soul behind the music and the lyrics that pop music just can’t replace. That will never die.

  15. D.Strock March 26, 2012

    I like it, I just don’t love it. The melody’s lacking a bit, if you ask me.

  16. WhyDoU March 26, 2012

    The song should be called FLOPOMATIC! Her career has been full of automatic flops

  17. POP ROYALTY ( RUDE BOY) March 26, 2012

    forget about the song , this pic is PERFECT for anyone who want a pic to jerk off ON.

    PERFECT. and #recommended 😛

  18. Sean Stone March 26, 2012

    Thanks God She’s Back!!! I’m feeling this

  19. JustMe March 26, 2012

    She added the extra eye for legal reasons & i love the song she’s a smart girl she’s doing the indie thing right now like ashanti so its better to test the market an see what works before putting tons of money behind something that doesn’t.

  20. Keith Jones March 26, 2012

    Amerie!!!! (Well….Ameriie). “One Thing” and “Why R U” was my s***! Glad to see her back, in better shape than Ashanti and the other girls.

  21. MuzikPro March 26, 2012

    hmmm judging by how long its taken here to come back out and the name change it could;ve been a legal issue with a label. (unless the extra i stands for 2 as in herself reinvented). either way this sounds like a nice track for the album. I wonder if she’s still working with Rich harrison, bc they made magic together…thats when she started to cross over, but as a Beyoncé fan myself I have to keep it honest and fair Beyoncé definitely noticed the crossover and then hired Amerie’s meat and potatoes aka Rich Harrison to Produce for her album B’day in which I believed he produced 3-5 tracks…so umm yea after that, I didn’t hear much Amerie anymore. Once that signature sound was shared, it was basically a wrap. Which is sad because there should be enough room for both to succeed. Maybe it was a problem of loyalty maybe it was just something else. Either way Ameriie (lol) is very talented I’m sure she has enough fan base to bounce back with the perfect record.

  22. Grammy dammy sammy March 26, 2012

    @MUZICPRO

    Bey worked Rich Harrison on DIL. u might have heard one of the resulting tracks, a lil song called ” Crazy in love”

  23. MuzikPro March 26, 2012

    Let me just correct myself after some research. Rich Harrison produced Amerie’s first album, Beyoncé recruited him to do “Crazy in Love” (hint hint) THEN he produced Amerie’e “One thing” & then Beyoncé recruited him again for B’day (Suga Mama/Freakum Dress/Creole. No shade to either ladies, I dig um both. An interesting fact though that I didnt mention before most of his biggest hits with both ladies where soul samples mostly from the group “the ch-lites”.

  24. MuzikPro March 26, 2012

    @Grammy Dammy Sammy …yup you are absolutely right. That was after Amerie’s Debut album and before main stream success of Beyoncé as a solo artist. Beyoncé herself even mentioned how she was first unsure if she even wanted to do the record because of the horn samples sounding too vintage…it was in her own words Jay who said he thought it would be dope. Trust me I wouldn’t accuse Bey of nothing I love Beyoncé, I’ve had a few short conversations with her over the years in fact. Much luv to you!

  25. MuzikPro March 26, 2012

    He also did Jennifer Lopez “get right” around the same time, lol dude was on fire. I thing the classic “amerie” sound like I said became too spread out, including all the producers trying to recreate the same sound inorder to strike a hit. smh still goes on today

  26. ofcourse March 26, 2012

    honestly the reason why 4 didn’t do well is because Beyonce doubted herself. She though that people wouldn’t like the direction she was going with her now maturer music so she threw Run the world into the mix and put it as a lead single so people would think that it would be uptempo. It didn’t work out but she still had impressive sales. Just because she didn’t do as a good as her other work does mean she flopped.

  27. KAT DELUNA FAN March 26, 2012

    The song is OK,ameriie can do su much riskier and better than this.
    She is a beast when it comes to “beat and production”

    Bey jacked her producer like JLO did with kat deluna but Bey and her worked almost the same time with Rich.Bey had more budget,a great MANAGER at that time.Now she is a flop…at least bey brought R&B back on the radios beside the flop era.

  28. ASAP (As Sincere As Possible) March 26, 2012

    It’s cute 🙂 It’s probably a grower

  29. ofcourse March 26, 2012

    Beyonce supposed flop era has more real r&b then any album excluding Dangerously in Love. It’s not Single Ladies, If I were a Boy, and Diva. It’s real Love on Top End of Time, I Was Here. Our ears are so accustomed to hearing Beyonce on a hip-hop beat made in a factory that when she did real instruments people didn’t feel it right away. As Beyonce said they are not hits they are growing music. accept run the world… it needs to be cut from the album.

  30. tyra March 26, 2012

    LOL DO YALL REALLY THINK BEYONCE WANTED HER ALNBUM TO FLOP PLZ U BEST BELIEVE SHE WILL BE HOPING ON THE UPTEMPO DANCE BANDWAGON WHEN HER NEXT ALBUM COMES AROUND

  31. letitbeme March 26, 2012

    Im feeling this, most of her material is very UNIQue and when she puts material out i will be PURChasing…

  32. credits March 26, 2012

    This is why i love Ameriie. She keeps bringing me music like this, sounds like it came from the 90’s when diddy’s bad boy artist were running things. So what if she is a “flop” at least i have a good song to add to my ipod.

  33. credits March 26, 2012

    Let me add, people keep judging artists by their success and not their material, when it is only the material that makes them the artist not their success. That being said, Ameriie is an artist with a solid catalog of cohesive and consistent material.

  34. RIHANNANAVY CAPTAIN March 26, 2012

    This song is very cute…and the reason Amerie has not made it was because she was on the same label as Beyonce (Columbia) and Rihanna (Def Jam) and neither company wanted to put a lot of effort and dollars into her projects as they did with the aforemetioned.

    Ameriie’s music has always been great, but will a record label pick her up and promote her greatness the way it should be done or just half-ass it like Def Jam and Columbia???

    @GRAMMY DAMMY SAMMY @OFCOURSE and @Yc18 are a bunch of late queens who had to bring up FLOPYONCE’s name as well as her 4Closure album just to keep her name relevant. These Beyonce stans are FOREVER trying to keep her relevant. SMDH

  35. stan March 26, 2012

    i like it.

  36. LAX March 26, 2012

    FLOP

  37. courtney March 26, 2012

    On repeat some of y’all done lost y’all minds. Smh if Beyonce did this same song y’all be going Ham I just wish some of u queenz would have a ttrue knowledge of music and talent. Talent comes in different forms

  38. IMGUNNACHECKUBOO March 26, 2012

    Sounds like a throw away track from her first album. smh

  39. Miss Sophisticate March 26, 2012

    I love Ameriie. I like this track either way I will be buying the album when it comes out seeing that I have all of her albums and Ameriie never disappoints when it comes to quality and delivery.

  40. Prague Bensimon March 26, 2012

    The reason Ameriie has not ‘made it’ is because she is not a puppet like the others all the more reason why Ameriie is a winner in my book.

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