Enter Marcus Canty.
A favourite on the premiere season of ‘X Factor USA’, the Maryland native may not have won, however still walked away with an Epic record deal with courtesy of on-show mentor LA Reid.
Now, keen to prove himself outside of the TV arena, Canty has served up his first single ‘Won’t Make A Fool Out Of You’. Set to feature on the soundtrack for ‘Think Like A Man’, the cut will also appear on the 21 year old’s album (due later this year).
How does Canty hold up without the X Factor scaffolding? Find out after the jump…
… surprisingly solid!
As with all talent show acts, there runs the lofty risk of being mismanaged or “handed a sound” which neither the artist nor audience believe in.
Yet, with ‘Fool’, LA Reid and Epic seem to have hit a relative homerun. For, the midtempo is the surest of fits for Canty’s creamy baratone and image on the show. Both lyrically and sonically.
The only potential issue with Canty taking on such sound as his own is centres on how he’ll be marketed. Indeed, at 21, he’s arguably too young to be giving the diet-Coke Avant vibe evoked here. And with this brand of R&B struggling to make much of a dent commercially these days, Canty, may want to sprinkle Pop-ier elements on future material. Especially as an act who “needs” to sell to shake off the reality show tag. Longevity is, after all, based on “playing the game”.
Still, a great track.