Since it emerged last year, Beyonce‘s latest single ‘End Of Time’ has become one of her more celebrated releases, on par with ‘Crazy In Love‘ and ‘Single Ladies‘ as far as popularity goes.
Initially thought to be scrapped as a single following her brief hiatus, excitement surrounding the cut reached fever pitch this year when it was released to radio, confirming B’s plans it as the next single from 2011′s ‘4‘.
So, sure to generate even more momentum for ‘Time’, it has enjoyed a UK sales boost this week, almost two months after its release.
Rising #29 spots in this weeks Official Singles Chart, ‘Time’ sits at #39, a far cry from its previous spot at #62.
Now in its seventh chart week, its ascent comes without any physical promo in the country, supported only by radio play and the buzz garnered by it’s predecessor ‘Love On Top’ which peaked at #13 on the same chart.
Ironically, it is well on its way to peaking higher than the single ‘Run The World’ on the UK R&B Chart. For, with it currently perched at #13, only 9 spots stop it from besting the anthem released September 2nd 2011.