Watch: Becoming Rita Ora

Before releasing  her clip for ‘RIP‘, Rita Ora got intimate with VEVO Lift UK, in support of the single and its following album.

Dishing on her Albanian heritage, her days as a sales clerk and her mind blowing ascent to Jay Z‘s Roc Nation, peep her in action below…

Your thoughts?

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  1. Ha! April 2, 2012

    who really cares???

  2. ade April 2, 2012

    me

  3. Sleazy April 2, 2012

    If don’t care Then don’t come here simple as that you not needed….. She is so pretty

  4. kingphoenix9 April 2, 2012

    “R.I.P to the girl you used to see (directred to the Navy), her days are over, Rihanna days are over!” LMFAO

    Yes Rita “Replaceher” Ora, we are here for you. Let the annihilation commence!

  5. likane April 2, 2012

    lamo at fan of rihanna for what you already hate this girl she did not even release an album jay’z does the same thing he did with rihanna using comparison between the two to know each other it use the same proceeding with rihanna and beyonce aujoud’hui it does with rita

    I just think that album is done to make it known he will come out later in this album on album every year so as to calm you rihanna rihanna goes nowhere there’s room for everyone if it happens to be a fan of the over the years she has already started going she already took the look that’s all that counts is our day if rihanna was not the Métis green eyes checked no one was going for her it is a mid wig any color on the head is stripped her songs are made for pimply teenager and voila a perfect product then go rita

  6. NattyB April 2, 2012

    Why is everyone trying to force feed this chick to us?

    I just don’t see the big deal with her! All these promo clips, blog mentions and overexposure don’t hide the fact that there is something MISSING with this girl.

    She lacks what RIhanna has and that’s likeability. She came across as vindictive, manipulative and fake in this clip… Combine that wit the footage that was leaked on tmz showin her steppin up to rob kadashian shows that this chick ain’t a nice gal.

    Anyone else think she speaks retarded also?

  7. likane April 2, 2012

    lol you also talk about the fans of rihanna image rihanna passes when its time to touch the crotch I reminded you that the picture of her was her hair on the net with her ​​ass in the haire there no more so let it vulguaire rita quiet and then tmz tmz

  8. Sleazy April 2, 2012

    @NattyB rihanna Has like ability? Lmaoooo Since when? This the same chick that Calls her Fans C**** just cus they concern Bout her getting with her X who beat her! Rita ora Is like able And She has the Talent something rihanna don’t got

  9. likane April 2, 2012

    lol no sordid rianna has the ability to change hairstyle every month to make a duet with her ex who hit her and sleep with everything that moves you had not yet understood and yes sang like a goat brèèèèèèèèèèèèè brèèèèèèèèèèèè lol

  10. navy April 2, 2012

    Aum sleezy the kesha fan… U being a kesha fan means ur opinion is null & void when kesha gets on rihannas level check a b****! Kool?

    Rita will never be as big as rihanna… & the bey & CB fans Gasing her to upset the navy its not & will never be cute as yuur setting her up to fail watch!

  11. navy April 2, 2012

    Rihanna has the star quality something talent can never match up to. There tuns of people who are much more talented than 3/4 of the people in the business
    Buh they’ll never make it because they R not entertaining the off stage performance is just as important & rihann keeps people interested!!! So f*** this she don’t got talent s*** watch her good girl gone bad tour DVD the b**** gave life.

  12. likane April 2, 2012

    you think the b**** is rushing to release a new album for what it is not only because of rita there are plenty of new entrant arrives and beyoncé also output ivy blue of her belly which means that if she leaves an upcoming album she shoed the promotion as it normally fesait when she was not pregnant lady gaga will also release another album more than the single did not work well even if her album sold well and what I know that these girls will want to come back with heavy because they have not done well in his cahrts that’s all that grows out ritard has a new album

  13. Swag4dayz April 2, 2012

    Another White chick using black music and culture to make a buck at least rihanna black…. Dus chick just using black culture to put Albania on the map…. Jay z musta fort she was biracial …. Da guys dumb

  14. likane April 2, 2012

    ol you mean the dvd or is it touch his voice to make it seem well no thank you and talking about it we live it is see if an artist can sing or not and it is clearly not able to sing so your attempt to make it appear as a singer is my friend missed

  15. NattyB April 2, 2012

    Yep Rita s cumin fo rihanna wig.Navy get ready to rumboooo

  16. likane April 2, 2012

    lol you made ​​me laugh like you know her because she is white rita should not sing the music of black in the case is rihanna should be ashamed that a white sing better than she knows in addition to his many fans rihanna has white so if you really want to limit yourself to your problem is its

  17. ♛ POP Royalty ♛ (Rude Boy) April 2, 2012

    @king :

    the only thing this gurl is replacing is her tampons when she’s having her periods , other than that , …………….

  18. NattyB April 2, 2012

    She doesn’t speak well and her stage presence needs work cause when she moves she looks awkward as hell! I can’t see her doing well in da states cause we already got acts like her and her voice isn’t unique she sounds to generic. Rihanna got worldwide appeal dumthin rita does not have. She will only do well in places like the UK and Albania cause they have lower standards with their artists and what they interpretate as s star.

  19. navy April 2, 2012

    & for the people who say Rihanna is a singles artist… Yuu people Say gaga is & album artist & Loud has sold more than born this way.

    Rihanna Made 90 mill of her loud tour.
    Loud.. Five millehhh *nicki voice*
    We Found Love quadruple platnum. Longest #1 for 2011.
    Billboard artist of the year.
    Armani add vita coc
    11 #1.
    Digital singles artist of the decade
    Almost 30 million albums sold worldwide just as much as beyonce.
    All 6 albums platinum talk that talk will be
    Talk that talk has outsold 4 globaly.
    Don’t come for the queen blogs lie numbers don’t!
    Btw US album sales: #144 @chrisbrown, F.A.M.E. 3.172 (858.513) | #167 … Talk that talk is 779,000 not far away from chris brown that you ppl glorify with his rip off mj swagg & horrendous grammy vocals.

  20. flawda April 2, 2012

    Jesus Christ, can ya’ll just let the chick live and be great. She hasn’t even put out an album yet and ya’ll hating ass are guestimating her success. How in the hell do you know how successful she will be and stop comparing her to Rihanna. It’s possible for more than one artist to coexists, some of you Rihanna fans sound mad insecure.

    At one point Rihanna was a unknown artist also, eventually she found her identity her second album and carved out her own lane.

  21. likane April 2, 2012

    unique voice vote crazy laugh how you speak and it has nothing jay’z his record is just bet big on it and it is everything to turn it into a tube maker in what is now put money on producer of the table across from him for that tube 15 million umbrella for I do not imagine for another tube how much to spend to have the tube here is another truth is he staked everything on it, forgetting the other singer his label as ameeri ect has to believe that there is in that rihanna def jam

    and every day we resortir the figure when you are in any trouble focusing it’s unfortunate it has sold well yes rihanna loud but is not the only one to have sold an album and have had a turn that work well and stop to lie loud do not even know yet has sold 6 million pleas

  22. william April 2, 2012

    Here we go with the numbers and comparing Chris VS Rihanna b*******. At this point who now cares about what Rihanna did or doing because Rita Ora is hot right now and Jay-Z is going to make sure of that. The only people checking for Rihanna right now is the Navy. I’m not saying that Rihanna is going anywhere but this 21 year old hot stuff Rita will be the next IT girl. @Rihanna has been all over the place and never left room to be missed. When you have great vocals, writing skills and talent you will always be here but if someone else come along with youth and all the above they then become the IT person.

    @Navy

    Since you want to compare Chris & Rihanna I’m hearing that they did a combo together besides those two remixes.

  23. CRAMPED April 2, 2012

    If Rita ora is going to a huge star, there’s nothing any one can do about it.

  24. likane April 2, 2012

    flawda exactly what I would even find it’s identity was his third album gggb rita will therefore also all the time to find any developer and musical direction she wants to take

  25. grammy dammy sammy April 2, 2012

    NattyB

    April 2, 2012 at 10:01 am

    Why is everyone trying to force feed this chick to us?

    I just don’t see the big deal with her! All these promo clips, blog mentions and overexposure don’t hide the fact that there is something MISSING with this girl.

    She lacks what RIhanna has and that’s likeability. She came across as vindictive, manipulative and fake in this clip… Combine that wit the footage that was leaked on tmz showin her steppin up to rob kadashian shows that this chick ain’t a nice gal.

    Anyone else think she speaks retarded also?

    ———————————————————————————————

    lol u need to STFU cus your comment is musty

    she’s a new artist, of course she’s gonna put herself out there. who’s gonna anything about her talent if she’s not exposed. u bringing rihanna up to dawg her out just makes it clear u are a threatened rihanna fan, it’s nothing to do with Rita. something “missing” indeed lmao boy/girl pls thats b******* and baseless, she obviously moves u enought to get a whole paragraph outta u. vindictive? manipulative? do u even know what those words mean? i highly doubt, u arfe one of those empty barrels that thinks throwing big words around will make weak ass case a stronger footing. Smh your last point is exactly where u showed yourself; how stupid can one person be? u want to compare her behaviour during an arguement with her boyfriend to an introductory clip? if u care for nice girls then what the hell are u doing bringing up rihanna in the same comment ….

    You are a walking paradox

  26. X,Y,”and Z” April 2, 2012

    ..Like I’ve said, as I’ve BEEN saying: Rihanna is FINISHED!!

    Summer 2012/2012 – The Year Of Living Dangerously:

    1.) “Pink Friday” jumping 96-places on the U.K. Top-100 charts on just an announcement of Nicki Minaj’s coming London tour dates, and her replacing Rihanna on said U.K./European charts just as she did, here in the U.S. And when the Harajuku Barbie then begins to tour the U.K./Europe, they’ll then ask “Rihanna who..?!”

    2.) “Battleship” being the “$450-Million (its current getting-to-theater cost) disaster at sea”; then making Rihanna “THE face” of a $450-Million disaster! Which equates to her brand being irreparably damaged: no more endorsement deals for Riri.

    3.) Matt Kemp once again failing, as he had in 2010 when being WITH Rihanna, as he’s NOW BACK with Rihanna as they spent 2012 New Year’s together. The L.A. Dodger fan blogs realizing this – as yours truly won’t let them forget..!!

    4.) ..And now Rita Ora.. Jay-Z must have a conveyor belt of lightskinned female artists: Rihanna look-alikes. But thing is, in this instance, this chick appears to have some talent!

    !!!GOOD BYE, Riri..!! I can’t say I’ll miss ya, but these past 3-years HAVE been real..!!

    X,Y, “and Z”

  27. nikoyuki April 2, 2012

    Love Rita, cant wait to hear the album and all of its greatness. Some of you Rihanna stans need to lighten up if Rita’s really isn’t a problem like you guise say, why comment in the c-section a million times to prove your piont. This is coming from so one who also love Rihanna, so of you fools are making Rihanna look bad by throwing this girl under the bus. You don’t know how Rihanna feels a out this girl but you’re ready to bate.

  28. grammy dammy sammy April 2, 2012

    @Swag4dayz

    she is neither black nor white, get your simple mind to geography class. There is more to the world than just black and white race. Btw “swag” is so 2011. Incorporating the term into a username kinda goes against its very concept. Be proud of your simple life

  29. kingphoenix9 April 2, 2012

    @Pop

    You are so mean to little Miss Rita, her music is so infectious and she can actually deliver vocally….and her still is orginal. She was Rihanna before Rihanna was “Rihanna”

    Giver her a chance…..i know you will like her if you give up all your predjudice. What do you have against her? And quit with the Gwen s*** because though they look a like there styles are not…and this is coming from a huge Gwen fan…

  30. Richnblack11(just like bey) April 2, 2012

    NO SHADE I REALLY LIKE THIS RITA GIRL,,,,GET YOUR LIKE MS RITA GIRL AND SEND THE OTHER CHICK TO A HOPELESS PLACE AS IF SHE ISN’T THERE ALREADY(SIP TEA, AND ROLL EYES) LOL YASSS MA MA

  31. Onyx April 2, 2012

    No shades but this girl is not where in my book, i mean i never seen her in tv or heard her in the radio or maybe is just me but i only know her for this site other thant that she’s non-existent.

  32. kingphoenix9 April 2, 2012

    @Onyx

    Who are you again…lmfao. Im 100,000,000 % positive she has never heard of you either. Stop with the b*******, you know she is up-and-coming and what goes along with that. Trust you will see alot of Roc Nation’s New Prize possession, bet the house and the kids.

  33. danny April 2, 2012

    Rita speaks very well where Rihanna can’t speak or sing well. But I like both of them but if I had a choice I would put my money on Rita the newer one.

    Jay-Z smart he got somone 21 years old where as Rihanna pushing 25 is not that entertaining anymore. All Rihanna has been doing lately is twitter rants and making weird faces to the camera which she needs to stop that s*** and grow up.

  34. KAT DELUNA FAN April 2, 2012

    RRRRRRRR IIIIIIIIIIIIIIIIIIIIIPPPPPPPPPPPPPPPPPP to the goat you used to see,her days are ovaaaaaaaaaaah.

    I loke this shiit.Cant wait for the video

  35. Onyx April 2, 2012

    @kingphoenix9
    Is not my problem that she is only famous in this site, she doesn’t have to know me coz i’m not promoting anything, i’m not a singer or Actor and i’m not pretending to be, she is the one promoting Music, the same Music i have never listen on the Radio and she is nowhere in Tv, even clowns are in tv but she’s not.

  36. Bill April 2, 2012

    LOOK LIKE A WHITE RIRI

  37. KAT DELUNA FAN April 2, 2012

    Only this blog??? lmao what delusion can do to an human being brain 😆 😆

  38. kingphoenix9 April 2, 2012

    @Kat Deluna Fan

    You know @Onyx is bestiies with the Rif-Raff Rihanna Navy, so he is quite lacking in brain cells…He needs to be worried about Madonna trying to drop it like its hot and accidentaly dropping her cervix out on tour…

  39. CeeJaye April 2, 2012

    She’s SO much better than Rihanna. Thank goodness for Rita coming along when she did.

  40. Lax April 2, 2012

    @DANNY Y R A LYING ASS, RIHANNA IS WELL BREAD AND SHE SPEAKS GOOD ENOUGH TO GET
    THE JOB DONE, TELL YOU WHAT STICK WITH THE WHITE GIRL NICCA’S THATS WHAT YOU OR YAPPPING ABOUT AND THE NAVY AND I WILL STICK LIKE GLUE TO RIHANNAS’ ASS.!

    PS WE WILL ALL SEE TOGETHER AND WE ALREADY KNOW THAT THE BEE HIVE AND THE OTHER RIHANNA HATERS OR ALL ON BOARD TOGETHER AND THEY STILLLLLLLLLL OR GOING TO NEED MORE PEOPLE. iTS EXCITING
    HOW WE READ THE SAME S*** ON ALL OF RIHANNA POST AGANIST HER IT’S JUST THAT THE BEE HIVE HAS JOINED IN AND IT’S A PARTY I SEE,,,,,You still need more people
    @SLEAZY,,,We know you and other who hates Rihanna with a passion Tjerefore it’s a different day and you same ASS WIPE JUST ON A DIFFERENT POST AND THE WHITE GIRL WHO YOU WANT TO KICK THE BADDEST BYTCH THIS SIDE OF THE NUTT CAKES AND ASS WIPSE THAT MAKE UP THE BEE HIVE WITH THE USUAL SUSPECTS WHO TROLLLLLLLL ALL OF THE RIHANNA POST WITH THEIR OLD FAGGGGGGGOT DOO DOO.

  41. Lax April 2, 2012

    CEEJAYE,,,YEAH TO YOU SHES THE BEST WHY DON’T YOU GO ON AND MOVE
    IN UP HER ASS AND KEEP KISSING THAT BETTER THAN ANYBODY’S ASS.
    I HOPE SHE LIVES UP TO YOUR HOPES AND DREAM.

  42. navy April 2, 2012

    @GRAMMY DAMMY SAMMY

    This c*** needs to keep it cute….. Yuu a jelly Bey Fan that comments on everything rihanna with your repetitive ass!
    we get it yuu dont like rihanna
    Have yuu heard Hard or S&M?
    rihanna styll doesnt give a f*** what you think… shes making millions
    & selling like hot bred…
    im a rihanna stan & i lovwe beyonce why caz she can sing her ass off
    to me beyonce is the best performer ever period.
    buh at the same time home girl rihanna wears the crown & yuu will deal.

  43. navy April 2, 2012

    & @GRAMMY DAMMY SAMMY

    You come off as the most insecurest!
    you kno rih already snatched bey’s wig… so u routing for the upstart
    get this rihanna is the terminator!!!
    her crudentials speak for them self… the only beyonce has is a good performance and her bought 16 grammys and none of beyonce’s song are timeless
    rihanna you people say have fast food hits becuase people buy em like hot bread the quality aint fast food at all sam just a hating f***** point black

  44. kingphoenix9 April 2, 2012

    Death at “crudentials” and “insecurest” baby @Navy, are you on a fourth grade reading level.

    I tell you its a shame when these Navy fans would rather troll Cassihanna’s twitter for her “ensites on thoug lyfe” than pick up a book.

  45. grammy dammy sammy April 2, 2012

    @NAVY

    lmaoooooo , how old are u sweetheart? listen, u dont want it ok, not with me anyways. we don’t belong to the same playing field.

    take care 🙂

  46. DIONFATALEI April 2, 2012

    Lord, don’t tell me this girl’s gonna become what Keri Hilson is to Beyonce, to Rihanna. No.

    Y’all idiots continually saying s*** like “Rihanna your days are over” “Rita is so much more talented” Blah Blah Blah……EAT RIHANNA’S DUST!! She aint going nowhere, Her name is already amongst legends and her achievements run TOO deep for some fresh meat like Rita Orajel to ever demolish.

    Rita Ora is either going to blow up and form her own spot & identity or fall short and flop majorly but either way it goes, Rihanna will still be amongst one of the biggest Pop stars of our time and still slaying.

    Let this girl grow and become her own artist *sheesh* Y’all already setting her up to be “GHOST” like Willow Smith (Not an importance to the industry at all).

  47. ♛ POP Royalty ♛ (Rude Boy) April 2, 2012

    @king :

    I LIKE RITA , but i don’t see her as u see her you guys , just a chick with a fresh beats and funny personality , nothing special about her.

    and i bought this girl 2 singles party ” how we do” and ” hot right now” cuz i like her music.

    and yes , OUTSIDE TGJ , ATRLand sandra rose , i don’t see the name “rita ora” !

    anyway , her album sales will tell me how big of an entity this chick really is.

    hope her numbers be up to your expectations 🙂 , but i gotta be honest , i was worried about rihanna for a moment , but after i saw that preview of her clip , i’m not 😆 , rihanna is safe as ever.

  48. ♛ POP Royalty ♛ (Rude Boy) April 2, 2012

    @DION

    PREAAAAAAAAAAAAAAAAAAAAAAAAAAAACH !

  49. penny April 2, 2012

    Damn I did not know there are so many people who don’t like Rihanna. Why is it so much hate toward Rihanna? Anywho Jay-Z like someone said above is going to make sure Rita becomes a megastar. It’s not because they don’t like Rihanna anymore it’s business and it’s time to get a new face and good talent out there.

  50. kingphoenix9 April 2, 2012

    @Pop

    You are so delusional, how could she have a name only On TGJ and two american sites when she had a UK #1 single…I see her own many other sites, and she did a radio tour with freaking Jay-Z…her name is out there. And its a shame how your going to judge her based on her album sales, and not her talent and potential. Remember what happened with Adele?

    And how is Rihanna safe as ever when Roc Nation is putting more attention on Rita, Rihanna has had a string of recent failed singles, and she is spreading her self thin with all these “projects” that she cannot handle. She is not safe she is about to have a meltdown honestly, and Rita will be there to pick up the pieces. Are you really that blind to see the truth. Rihanna is expendable to say the least.

  51. DIONFATALEI April 2, 2012

    @KINGPHOENIX9

    Um Roc Nation is putting more attention on Rita (Which I honestly have not seen) because she needs it. She’s a new artist and there trying to get her name out there and develop her a fan base.

    If im not mistaken Rihanna isn’t even a signed Roc Nation artist, shes only managed by them at the time.

  52. carolynb April 2, 2012

    What Rihanna needs to do is to stop taking pictures with weed smoke coming out her mouth which she thinks is cute. She really need to grow up ASAP. The things she has been doing lately Jay & the Roc Nation clan can see what becoming of her career. Don’t you think they know? Now I’m not saying that Rihanna is being replaced but she is heading in the wrong direction. Taking pictures smoking weed is not lady like. This is something you would expect coming from a man just like Wiz, Snoop. You the Navy need to talk on your site and discuss this problem with her weed smoking and taking pictures. Trust she reads her sites just like she reads this one.

    Open your eyes because this promo right here is just the begining for Rita

  53. cas April 2, 2012

    Payola is still alive and this is what some labels do to keep their record spinning every ten to fifteen minutes. You hear the song so much that people start liking it.

  54. KAT DELUNA FAN April 2, 2012

    @KING
    Sis I know ONYX and KERRY JOHNSON are the same person.The goats have multiple identity like her being rita in march and Cassie in April.A joke !!

    Rita is a business venture for Jay and Jay is not a loser.He is going to make sure Rita wins

    #DEAL

  55. DIONFATALEI April 2, 2012

    @CAROLYNB

    There is nothing wrong with Rihanna doing whatever the f*** she wants, shes an ADULT fool. Smoking weed?! are you serious?! S***…entertainers been smoking since Bob Marley and half of our entertainers do it, or do some type of drug…Adele & Britney smoke cigarettes, even Beyonce ass has went down on a blunt. WHO CARES.

  56. Onyx April 2, 2012

    @KAT DELUNA FAN
    @kingphoenix9

    I love you Both, thank you for all the sweet words you have to me.

  57. LAX April 2, 2012

    LAX and WUT F*** OFF AND GO TALK S*** IN RIHANNA POST

    EVERY BEYONCE POST YA COME IN AND TALK S*** AND BASH BEYONCE…..H** GET A LIFE

    ANYWAYS YA MAD KAT DELUNA IS BETTER THAN RIHANNA YESSS

    KAT DELUNA CAN SING AND DANCE LIVE WHILE YOUR FAVE RIHANNA CANT SINGN NOR DANCE….

    THE H** IS A FLOP AND USE HER BODY TO SELL…………..

  58. kingphoenix9 April 2, 2012

    @DiONTALE

    Um sweetie no on the count of “Roc Nation is putting more attention on Rita (Which I honestly have not seen) because she needs it” If Rihanna was doing what she was supposed to be doing, all the attention would be on her and all their efforts would be towards her, why would they waste all the time and effort (which they assuredly are doing, Rita is getting more press and attention than any of her other Roc Nation counter parts see: Bridjet Kelly and J. Cole) You see how Columbia puts there all into a Beyonce project? They are not going to put that energy into a younger artist unless they know that artist will bring more to the table than an established star. Roc Nation is ushering Rihanna out, dont blame me…blame Rihanna for her carelessness. And the fact that she is not signed to them is an even bigger reason to kick ass out, that way with Rita they will be her record label and her managers, with more profits and tours that can actually gross profit because she can actually perform. #Boom

    @Kat Deluna

    I know sis, its so sad, i honestly think its Rihanna behind the madness…its not like she is taking vocal or dance lesssons, or anything else productive with her time.

    @Onyx

    Ur are so welcome, and don’t hesistate to ask for more kind words, because I am able and willing.

  59. L21480 April 2, 2012

    Look at all the Rihtards mad at Rita’s big arrival. This is priceless. You must know what the rest of us do: that Rita is upstaging RIhanna at the Roc. We can see who the company sees as priority and it ain’t that trick who changes her wig every week and can barely speak English.

  60. JORDAN IS THE BEST April 3, 2012

    YOU COMMENTATORS ARE ALL GREAT. I’M BEING ENTERTAINED WHILE IM AT WORK

  61. bryan April 3, 2012

    @CarolynB

    I agree Rihanna needs to stop with the twitter ramps and getting in front of the lens to show the public she smoke weed. Yea we kind of know that the entertainers do it but she is going overboard with it and it is not the norm. She have no class and the bad thing about it she don’t give a f***. She just a dumb chick with a small brain with no growth at 24 years old

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