With the world at large drooling over the The Wanted and One Direction, it is safe to say that boybands are back in style.
Indeed, more than 10 years have passed since the last “boom” courtesy of the Backstreet Boys and NSYNC – who dominated charts globally. One of the latter’s last ever singles, ‘Girlfriend’, is this week’s From The Vault pick.
The track served as the final single from their blockbuster curtain-call ‘Celebrity’ and was a Top 5 hit in the US, the UK, Canada and Australia. Originally produced by multi-talented Wade Robson, the video mix for ‘Girlfriend’ featured rapper Nelly and was helmed by the mighty dynamo duo The Neptunes – who would go on to produce the bulk of Timberlake’s debut.
This more Urban, edgier sound was a departure for the boys, who before that were serving up cheese-flavoured bubble-gum in abundance (not to take away from the classic statuses of ‘Bye, Bye’, and ‘It’s Gonna Be Me’). The tune was also a hit with critics (as was its parent album), and is considered a fan favourite.
Its drag race-themed visual echoed the edgy; and is clearly a visual Team Bieber had on loop before shooting the youngster’s latest vid, ironically titled ‘Boyfriend’. The ressemblance is uncanny.
We can’t say we are eager for a NSYNC reunion (although another JC solo run is a *must*). Still, we’d amply appreciate if the new breed of boyband stopped wallowing in the cheese, and actually concentrated on giving them young girls (and boys) something to really scream about. Today’s superstar’s should be building on the foundations set by their predecessors…not peeing on it.