After conquering many a chart at the turn of the millennium, Mya‘s career has-in more ways than one- struggled to live up to expectations, on a critical and commercial front.
However, in a bid to push her brand outside of music, she has reportedly inked a deal with a West African fashion house to design for the 2013 Spring/Summer campaign, one year after the release of her LP ‘K.I.S.S’.
According to Ameyadebrah.com:
Grammy-award winning artist Mya is set to design pieces for the next collection of Ghanaian clothing brand, Koshie O as part of “The Koshie O. Woman” campaign. “The Koshie O. Woman” campaign is a progressive initiative that celebrates strong, confident and bold women who are able to juggle various day-to -day tasks while staying fashionable and stylish.
Mya is a Koshie O. woman and will co-design and name pieces for the Koshie O. Spring /Summer 2013 collection in support of the campaign.
Nina Baksmaty, founder and Creative director of Koshie O. says,” The whole Koshie O. team is excited to be working with Mya. We absolutely love her talent and her fashion and we strongly believe that Koshie O. and Mya are going to create magic together.”
Samples of these pieces will be available for buyers this July and will be available for consumers in Spring 2013. Mya will be donating 5% of sales from her pieces to the global humanitarian agency Mercy Corps. This will be the first collection of Koshie O. where customized Koshie O. prints will be used on the fabrics.
It is unclear as to whether the singer will journey to the country to work on the project, but is the first venture she has embarked on since the aforementioned ‘K.I.S.S‘, which spawned the dance smash ‘Somebody Come Get This B*tch‘.