As showcased with Drake and Adele’s respective recent LP , performers who front material-centered album campaigns can always expect to reap the rewards commercially.
Now, it is Frank Ocean‘s turn to experience enjoy the aforementioned rewards. For, as a result of Adult Contemporary sound and the success of his 2011 mix tape ‘Nostalgia’, his debut album ‘Channel Orange’ has soared on the UK Album chart.
By way of digital sales, Ocean’s debut album has debuted at #2 on the country’s album tally, losing out on the top spot to Newton Faulkner‘s ‘Write It On Your Skin‘.
This, extending the project’s lead as one of the highest selling of the year- despite the fact it is yet to be released to physical outlets.
Quite interestingly, none of the album’s singles were able to chart on the single’s tally, with fans opting to purchase the entire LP over individual singles.
His UK success comes as Chris Brown’s ‘Fortune’ drops four spots to #5 after debuting at #1 last week, and Def Jam sister Rihanna watches her latest LP ‘Talk That Talk‘ slip 5 spots to #12, both of whom have the benefit of a single in the Top Twenty.