He may have won its second season, but Shayne Ward‘s career since the X Factor has been anything but a walk in the park.
Indeed, after exhausting its machine to spawn one #1 single and an LP to just chart just as high, recent years have seen the ‘Breathless’ singer’s career take a rude turn for the worst- with his 2011 single ‘Obsession‘ peaking at #97 on the UK Singles Chart.
Now, in response to a new commercial advertising ‘Factor’s ninth season, he has hit out creator Simon Cowell for ‘erasing’ what he calls its ‘history’.
Find out what he means below…
In the above ad, a number of the series’ brightest alumni, Alexandra Burke, One Direction and Little Mix and JLS can be seen reminiscing on their experience on the show.
However, despite winning his season, Ward was not asked to shoot for the campaign while non-winners Olly Murs and One Direction and JLS were.
On the matter, Ward claimed:
Just seen the new Xfactor promo video.Yet again it’s like im being erased slowly from their history.Pathetic reallyWould love to know why?
— Shayne Ward (@shayneTward) July 30, 2012
Cowell is yet to respond.