As the man cited for introducing the world to a then 19 year old Ciara, Jazze Pha‘s work prior to their quiet split remains just as celebrated today as it was then.
Unable to recreate the star’s success with any of the other performers he subsequently nurtured, Pha- despite his synonymy with her more successful eras - has become public enemy #1 to much of her fan base who question his motives trying to sue her in 2008.
Now, he has weighed in on her career by way of HipHollywood.
His comments below…
While his remarks may be billed as the ramblings of a desperate has-been, we can’t but agree with him.
For, while he is the last person Ciara needs in her career at this point, he makes a valid point when he says she needs to be micromanaged.
Micromanagement:
A management style where a manager closely observes or controls the work of his or her subordinates or employees.
Yes, whether her fans would like to believe it or not, Ciara’s issue has never been with her material but with her strategy- the way in which her releases are packaged and promoted.
For, unlike her work ethic, Cici’s campaigns since ‘The Evolution’ have been shoddy to say the least, broken at the first sight of an illegal leak or low first week sales.
Low first week sales, that could have been avoided if her then label had been swift in their responses- ie, throwing cuts on iTunes the second they leaked, a la Keri Hilson with ‘No Boys Allowed’.
Now she’s in the safe hands of Epic, we trust LA Reid will oversee every nook and cranny of ‘One Woman Army’s campaign and use his pull in the industry to ensure the most is made of both she and her material.
By this, we mean pumping the necessary finances into her music videos and teaming up with the necessary outlets to debut them, making nice with ‘Clear Channel‘ to launch her lead single (no longer believed to be ‘Sweat’) to as many radio formats as possible.
Then, encouraging digital purchases of the album by way of iTunes banners and if needs be- a Thanksgiving release window to benefit from the Black Friday sales.
For, if anyone deserves the ‘A-List’ treatment it is Ciara, who could easily become a global force, if given the right ideas on and off the stage.
55 COMMENTS
David
July 12, 2012 at 4:23 pm
“While his remarks may be billed as the ramblings of a desperate has-been, we can’t but agree with him.”
That’s a contradiction.
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Listen
July 12, 2012 at 4:27 pm
no it isn’t, they said “may”.
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david
July 12, 2012 at 5:36 pm
it isn’t a contrradiction. Go back to school.
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Kat
July 12, 2012 at 4:28 pm
I dont think its a matter of finances, we see people make it all the time with bad marketing strategies, I think her choices in terms of her music are not ones which seperate her from the rest…thus she fades…she’s a great talent, she should call the shots and make better choices for herself
More power to her…
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steph
July 12, 2012 at 4:32 pm
I’m so tired of people saying this. Ciara doesn’t need Jazzy Pha…… and people need to move on.
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OZ
July 12, 2012 at 4:33 pm
Dream said the last album was her last shot and she missed so am starting to think maybe its time she hung it up and take out a modeling contract.
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Who is he
July 12, 2012 at 5:46 pm
All that and she’s singed to another label and recording her 5th album. Dream don’t know shit, not even his daughter w/ C. Milli. Bye.
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es
July 12, 2012 at 4:34 pm
This album needs to slay. I love ciara, and want her at the top again. She deserves it.
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White girl mob
July 12, 2012 at 4:36 pm
Somebody need to give that hoe Rihanna some advice and tell her to keep her legs close cause she smells like fish.
And somebody needs to talk to that negro Chris brown and tell him to keep hands off of women and stop being a negro 24/7.
Oakland we here stand up 35th street that’s my block we mobbing on you n****s out here
My girl kreayshawn gonna go gold when she sell 500,000 her first week
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Beysus
July 12, 2012 at 4:54 pm
lmao you’re a fucking joke, gurl bye.
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White girl mob
July 12, 2012 at 5:00 pm
Bitch shut up! You’er mom a joke for having you hahaha I will tell you one thing you won’t be laughing when kreayshawn sells almost half of what you’er fave sells
I’m pretty sure TGJ is gonna be all over kreayshawn first week sales then ya gonna see why people call kreayshawn the greatest of ALL time
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That B*tch
July 12, 2012 at 6:00 pm
Bitch nobody here is talking about Rihanna or Chris Brown. This post is about Ciara.
And Kreayshawn will be luck if her album even goes plastic.
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That B*tch
July 12, 2012 at 6:06 pm
lucky*
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Cassie
July 13, 2012 at 1:30 am
@ Delusional white girl mob. Just stop. No one knows or is checking for Kreayshit or whatever the fuck her name is so please just stop because your completely delusional if you think she will even sell 12 copies in the first week lol.
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Crave12
July 12, 2012 at 4:37 pm
no its not its the truth .. jazze pha is a has been and clearly sees ciara as his way back into the music scene but that doesnt mean everything he said is bullshit .. ciara DOES need to be micromanaged! i mean look at the mess that is sweat .. they released it then announed this date it would be on itunes then the date came and went and we havent heard anything since .. jazze pha is completely right in that EVERYTHING needs to be handled like its make it or break it because with two flop albums back to back it kind of is
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CisForCiaraRisForHerpes
July 12, 2012 at 4:40 pm
if la reid can turn that goat into a megastar im sure he can do it for ciara.
quick tidbit:
ciara sold more copies first week with the evolution than the goats first two albums combined in the first week.
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Girrrl
July 12, 2012 at 6:08 pm
What happened after Evolution? She flopped and flopped again like a fish out of water. Has Basic Foolishness sold 100k yet?
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Aaliyah is Queen Bitch
July 12, 2012 at 4:42 pm
Speaking of the gym that’s exactly where Jazze Pha needs to be right now. His fat ass! I wondered why they separated since she was more successful when she was with him. I had no idea he sued her, so I guess I know now. Ciara doesn’t need him but she needs to stick to her roots and go back to crunk music IMO.
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number1k9
July 12, 2012 at 4:50 pm
Crunk music died way back in 2005/2006 at the latest!
She needs to just create upbeat, fun Pop influenced R&B Dance tunes if she wants success.
And also stick to her ‘Goodies’ era formula, feature high profile rappers on the tracks.
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Aaliyah is Queen Bitch
July 12, 2012 at 6:31 pm
The “goodies era” was crunk music tho lol
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number1k9
July 13, 2012 at 3:05 am
Yeah The ‘Goodies’ era was Crunk music, that was released in 2004!
Yes it has been that long!
But even come her sophomore album it was more or less R&B songs, with slight Crunk. . . That album was released in 2006: ‘Ciara: The Evolution’
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Healdaworld
July 12, 2012 at 4:44 pm
She will be a GLOBAL FORCE , heed my words….
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White girl mob
July 12, 2012 at 4:44 pm
A lot of bitch n****s in this industry ain’t really no real n****s NOMORE! The real n****s in the rap game is kreayshawn, v nasty, E-40, TOO Short, lil kim, and some of the n****s is dead like 2pac, biggie, easy e, we left with a lot of fake ass n****s.
But I’m on the block with real ass n****s that fuck with me they down with the white brick mob. Kreayshawn gonna bring home millions and millions when her debut album sells fly threw the roof.. Then the white girl mob will be rich as hell hahahaha
August 14 we coming
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IOTA
July 12, 2012 at 5:29 pm
i wish that this hoe would SHUT THE FUCK UP
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number1k9
July 12, 2012 at 4:47 pm
I have to agree with him.
But then, why’d it take you so long to come to this realization? That is my question, why now? Why the fall out between the two? Why not 2 albums ago!? ? ?
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NAVYSTAN
July 12, 2012 at 4:57 pm
HANG IT UP!!! FLATSCREEN!
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FAF
July 12, 2012 at 5:59 pm
* looks at screenname * OHHHHH, OK UR A TROLL JUST LIKE YOUR IDOL..
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Kingphoenix
July 12, 2012 at 4:57 pm
Ugh Jazzy, stop trying to make Ciara happen.
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IOTA
July 12, 2012 at 5:34 pm
Ciara, your career is at the final stretch. Now or never.
Lol. She needs to try and get a track on a new David Guetta album or something that is actually not her album, just to guarantee a hit then pull in some listeners kinda like Kelly Rowland did.
Then again, Kelly can actually sing…sigh…
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An0thrnight
July 12, 2012 at 5:37 pm
I completely agree with tgj ! Period.
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Boss
July 12, 2012 at 5:37 pm
Someone needs a check.
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christinastherealtalent
July 12, 2012 at 5:40 pm
The reason Ciara was more successful back during her debut is because she brought something fresh and hot to the table. She had her own style, look, etc…she was like a second coming of Aaliyah (RIP)….
the reason these days Ciara struggles to maintain any kind of success is because she doesnt have her own lane. She’s trying hard to regain her success but its just not clicking. Sweat was so hyped up then a huge let down now nobodys talking about it and it hasn’t even been a month. It’s how she’s managed, promoted, and credits herself. She’s very talented she just has to get back to what made Ciara, Ciara.
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Reality101
July 12, 2012 at 6:06 pm
I’m a Ciara Stan and I completely agree….she’s so talented. I like Sweat…but it was incredibly mishandled. U only get a few chances 2 capture the attn of the masses. A video to follow….even if they scrapped it as a first single would hv at least kept ppl talking. We want 2 C her perform, watch her videos over and over…not anticipate an “interesting” first single w…yet again lackluster promo and marketing. C’mon already!!! As a Ciara fan it is incredibly frustrating. GET THIS SHIT TOGETHER LA!!!!!!
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christinastherealtalent
July 12, 2012 at 8:16 pm
I think the biggest problem is people have moved on from her because she hasn’t served anything hot in years. She can’t afford another flop and I think where her team needs to start to remind people that Ciara is still around is schedule her for some performances of her classic hits and maybe perform 1 or 2 new songs too. Where Ciara is in her career she needs to start slowly like that and work her way back to the top. She just can’t make a song and expect people to connect with it.
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sunshine
July 12, 2012 at 5:47 pm
I AGREE, CIARA’S PROBLEM HAS NEVER BEEN HER MUSIC AND PERFORMANCE. IT WAS HER MANAGEMENT. MANAGEMENT AND TEAMWORK IS THE BIG DIFFERENCE FROM ARTISTS WHO MUSIC IS EVERYWHERE AND THOSE WHO ARE NOT.
CIARA DEFINITELY HAS THE TALENT TO GO FAR. IF PEOPLE THINK BRITNEY SPEARS AND JANET JACKSON ARE “ICONS” AND CIARA CAN COMPETE WITH THEM IN THEIR PRIME. SHES ON THAT LEVEL TALENT WISE. THATS A FACT.
I THINK SHE IN THE RIGHT HANDS NOW WITH LA REID AND EPIC.
AS FOR JAZZE PHA…..UMM…..HE HASNT DONE ANYTHING LATELY SO…I DONT WHAT HE CAN BRING TO THE TABLE. BUT HE’S RIGHT THAT SHE NEEDS mICROMANAGEMENT BECAUSE A LOT OF BIG ARTISTS HAVE THAT TO MAKE EVERYTHING RUN SMOOTHLY.
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FAF
July 12, 2012 at 5:57 pm
EXACTLY
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Kyle
July 12, 2012 at 5:50 pm
I have always wondered what happened between her and Jazze Pha. I have so much reosect for Ciara and I know she’s hungry. She has always worked hard and at this point, the fact that she is still grinding and working hard shows a lot about her artistry. I have been a fan since day one and will support anything she puts out!!! Can’t wait for the new album!
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FAF
July 12, 2012 at 5:56 pm
First of all, n**** SUED HER!!!!! Why would she work w/ him again????? #NOBUENO
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That B*tch
July 12, 2012 at 5:56 pm
Ciara is a very talented woman and she doesn’t get the credit she deserves but at the same time talent can only get you so far. Her 2 flopped albums just proves that. She definitely needs better management and a good team holding her down. She may need to branch out musically to appeal to a wider audience if she wants to stay relevant because right now her clock is ticking.
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Im not throwing shade, but...
July 12, 2012 at 5:58 pm
Although not a fan Ciara needs to start from scratch. She needs to be thirsty as if she is broke, unknown and newly signed because at the moment she’s coasting with stale dance moves, cheap dated outfits and no brand or status.
The problem with Ciara is that she’s a people pleaser, she needs to do her or do popular, but don’t do what the “fans” want because you can always get new ones or win them over if the material and image are good enough.
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FAF
July 12, 2012 at 6:00 pm
THE PROBLEM W/ CIARA’S MANAGEMENT IS THAT SHE GOT PROMOTED SPARINGLY WITH LAFACE. SHE MOVED TO ARISTA WITH LA REID SO SHE WILL DEF. GARNER MORE BUZZ THIS TIME AROUND…. HER SONGS ARE ALWAYS HOT BUT U CANT COME UP ON A LATE NIGHT TALK SHOW THE NIGHT BEFORE UR ALBUMS RELEASE & EXPECT TO DO BIG NUMBERS… SHE NEEDS A PLAN…
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4EVERSHITTINGONYOU AKA KNUCK
July 12, 2012 at 6:07 pm
to be honest I think Ciara needs a more organic sound.. her shit is coming out sounding pre-packaged and microwaved. She needs to work very closely and intimately with people so her music sounds like her and she can grow WITH the music. This is her time to do a “velvet rope” so to speak.
I want to believe that LA is keeping her focused and together. We can’t expect her album to be like the first because that’s a backwards step. With the Evolution she had the perfect blend of pop/r&b/hip hop.
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kelly
July 12, 2012 at 6:20 pm
Hello TGJ,
The new billboard list has come out. Cher Lloyd has leapfrogged from 75 – to 51 – to 35 – to 27. Cher is now in the top TWENTY Well done Cher, she is at 27.
Rita Ora has slipped from 65 to 68. LOL LOL LOL Her song has been out longer and been more promoted than Cher.
I am posting here Sam, because I know you do not want to accept the fact that your Rita is done. You base a web ripping one of the biggest superstars on the planet, but fail to mention the vital facts.
Where have you been is at NUMBER 6 – STILL HEAVY ON THE TOP 10.
Well?
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That B*tch
July 12, 2012 at 6:27 pm
You damn troll
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truth teller
July 12, 2012 at 10:06 pm
I bet Cher Lloyd’s record label is buying up her single….Americans don’t like British pop singers other than Adele and the Beatles. No trailer trash in Kentucky is sitting their fat ass down and buying Cher Lloyd’s song on iTunes.
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ADELE
July 12, 2012 at 7:18 pm
I think with LA Reid behind her she will do well. But she has to want it. Rihanna may not be the most talented, but she works her tail off, and has the best promotion team behind her. That woman hasn’t taken a break since 2005, Ciara on the other hand running behind Kim Kardasian. Ciara is talented, she just need to work hard.
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Cristophe Wray
July 12, 2012 at 9:17 pm
Check it bitttches!!! Forget Magic Mike…. Magic Cristophe has arrived! Hahahaha prepare to LAUGH your a$$ off!
https://www.youtube.com/watch?v=BYbUCH-U6zc&feature=player_embedded
Akon ft. Gotye, Money J and Frost – Used To Know REMIX
Follow on Twitter @kingwray666
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John92
July 12, 2012 at 10:27 pm
i really do love ciara but im tired of waiting for her so long….she needs to release something now so she can have her hit by the end of summer! i was so happy for her that she got signed to epic but by now there haven’t heard much -.-
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KingPhoenix
July 12, 2012 at 11:11 pm
My NEW FAV BLOGGER.!!
You clearly have love for Ciara.!! And I respect you for that, she is VERY TALENTED AND DESERVES TO SHINE.!!
She was heading in the right path, and I think their split is what her career DID NOT NEED.
They need to link up, cause Jazze has to finish blowing her out of the stratosphere.!!!
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ASAP (As Sincere As Possible)
July 13, 2012 at 2:49 am
I don’t know if she needs HIM specifically, but she needs some type of micromanagement. I LOVE ‘Sweat’, but they scrapped its release and that’s a step back. She had all that buzz and her fans trended #OWAmovement, yet we still don’t have the lead single. They could have released it to radio as a buzz sinlge and it’s quite baffling that they just shelved it completely.
I think they were concerned because of the lukewarm reaction the track got from the critics in the album’s official preview, but I don’t know. I just hope they have a good plan, because I love Ciara and I want her to do well so much!
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bash
July 13, 2012 at 10:40 am
No shade…but they are both has_beens
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mn
July 13, 2012 at 1:22 pm
i belive this era is going to put her own top. With the right label etc. Cant wait for BOH many people say the song is fire
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Nastybreakdown
July 15, 2012 at 4:58 am
Imma Ciara stan and personally I think that Jazze is right, BUT i think she DOES need to go back with him. That’s when she makes her most notable music and he brings out the best in her. Just like Janet & Jimmy Jam/Terry Lewis, TLC & Dallas Austin, Mariah and JD, Brandy & Darkchild. Its certain producers that can pen for an artist like no other, and Jazze would do that for Ci.
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LOURDES
July 15, 2012 at 10:09 am
Her music sucks! Point. Blank. Period.
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J-T
October 23, 2012 at 11:57 am
Does she need to go back to him? Not permanently, but only for a project or two. Going back to Jazze Pha entirely? Hell no. That isn’t improving at all.
And Jazze Pha has not improved much lately either. In fact, it’s worse from what I’ve recently heard from his productions.
I personally think Ciara was better in her Evolution days than her Goodies days. “Goodies” album was just an Crunk version of Christina Aguilera’s self-titled album. Not much identity and self-expression at all.
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