Sure to send much of her fan base into frenzy tonight, minutes ago saw the official release of Rita Ora‘s ‘Roc The Life‘.
Arguably her most chart friendly effort thus far, the mid-tempo number sees Ora pay homage to her ROC family by way of slick production and even slicker lyrics- akin to Beyonce’s ‘Hollywood‘.
Well produced without ever sounding overworked, ‘Roc’ is easily the best cut Rita has spawned since her debut back in February.
We say this, because while ‘How We Do’ ticked many a Hot 100 designed box, it lacked the personality Ora serves in abundance with ‘ROC‘- channeling the young, hot and decadent vibe she has only been able to give off aesthetically… until now.
In short, by way its her easy on the ear vocals and infectious melody, we see no reason ‘Roc’ shouldn’t mark Ora’s first US smash hit if handled correctly.
Handled in a way which sees Rita serve a video strong enough to push the single in case live performances fail to do the trick.
A video we’d say should draw on Janet Jackson’s ‘You Want This‘ for inspiration, a pastel piece with the sole purpose of presenting Rita as the premium girl next door.
Fresher, chicer and friendlier alternative to the now ‘R rated’ Rihanna.
Not sure what we mean?