Love it or hate it, there’s no denying the impact Lady GaGa‘s 2011 album ‘Born This Way’ made on both her commercial and branding front.
On a commercial tip it serves as one of 2011’s best US sellers, pushing a sweet 5 million copies worldwide by the year’s end.
However, despite being heralded for being socially aware on a thematic tip, the project saw her once light, bright and refreshing message obliterated to make room for a cause some felt was a little…stifling.
Now, ‘Turn Me On‘ producer David Guetta has shared his thoughts on the release, and its long awaited follow up ‘ARTPOP’.
According to Contact Music, he said:
I think we could have done something amazing on her last record, Born This Way. And her last record was to me very disappointing. She’s an amazing artist, and she deserves to be always looking ahead, like she did with her first album.
Going onto add:
But actually I know for a fact – because I know who she’s working with now – that the next album is going to be absolutely crazy. He’s someone really good, a young kid.
As supporters of GaGa and DJ White Shadow alike, That Grape Juice hopes ‘ARTPOP’ serves ‘Born’s empowering message…but with the subtlety ‘The Fame Monster’ carried in abundance.
For, for all its genius, ‘Born’ is almost impossible to appreciate for anyone who doesn’t consider themselves a ‘Monster’, and if remarks made by Guetta, Lady Starlight and GaGa herself are anything to go by, ‘ARTPOP‘ is set to reassert her role as Pop’s most exciting offering.
Bring on the next era!