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Hot Topic : Was Nivea Right To Drop Rihanna?

rihanna 6 Hot Topic : Was Nivea Right To Drop Rihanna?

Perhaps more embarrassing than her performance at 2011′s ‘Rock In Rio’, yesterday saw Rihanna publicly humiliated by Beiersdorf CEO who announced he had terminated the star’s contract with Nivea, which he now heads.

Hinting that his decision came on the grounds of her reportedly ‘sexy’ lifestyle, his harsh announcement prompted polarized responses online, some of which criticized the businessman’s suggestive remarks- all but calling the star immoral.

Now we ask you, do you think Nivea was right to drop Rihanna?

Let us know below…

244 COMMENTS

  • Like This Comment Dislike This Comment -10
    monstarebel

    August 8, 2012 at 1:07 pm

    OF COURSE NOT!! THERE BEING PETTY RIHANNA AIN’T HURTING NO ONE SHES JUST LIVING HER LIFE AND YOU JUDGEMENTAL WHORES DONT SEEM TO UNDERSTAND THAT!! ANYWAYS FUCK NIVEA THEY CAN EAT MY ASS! FUCK THE BEEHIVE THEY CAN CHOKE ON MY DICK!! RIHANNA NAVY 4 LIFE!!!!!!!

    Report this comment

  • Hold up…I thought Nivea was straight! (She’s been on-and-off with Weezy and was married to The-Dream)

    I hope you have some reliable sources to back up your “outing” her…

    Report this comment

  • Like This Comment Dislike This Comment +17
    The Chosen One

    August 8, 2012 at 1:09 pm

    Yes, in fact he was right in dropping her from
    Nivea. Rihanna totally goes against the company’s mission statement and they do not want to be represented not associated wrongly because of her “lifestyle” that she is living. She needs to get it together soon, or she’ll be at the bottom of the barrel scrapping.

    *sidenote*

    If she wants to live that WAY, then don’t PUBLICIZE it!!!! By publicizing it, she’s influencing fans, and younger children. And that’s not how life should be looked as.

    Report this comment

  • They have the right to do whatever they feel is right for their company, if I had a company and I felt the spokesperson was no longer the right fit I would drop them too.

    Report this comment

  • Like This Comment Dislike This Comment +5
    Aaliyah Is Queen Bitch

    August 8, 2012 at 1:12 pm

    I’m gonna say Yes for $15k Alex

    Report this comment

  • AHAHAHAHAHAHAHAAHAHAHA!!

    THE FOSSIL FANS ARE GETTING MURDERED IN FOSSIL’S POST!!!!

    SO HERE SAMANTHA IS TRYING TO SAVE THEM!!!!!!!!!!!!!!!

    AHAHAAHAHAHAHAHAHAHAHAHAAHAHAHHA!!!!!!!!!!!

    AHAHAHAHAAHAHAHAAHAHAHAHAAHAHAHAHA!!!!!!

    I HAVE NEVER LAUGHED THIS HARD IN MY 22 YEARS OF EXISTENCEE!!!!!!!!!!!!!!!!!!

    Report this comment

  • Sure they were right to drop her if her lifestyle isn’t in line with the company’s values/identity but i’m sure she’s agree. *shrug* on to the next one!It’s no big deal. People are going on like she’s out of control and all that but she’s just being young and enjoying her early 20s. No biggie. Chill and let her live. She’ll calm down eventually. It’s all part of growing up.

    Report this comment

  • As CEO, you do what you feel is best for the success and integrity of your company, but I think he should have further explained his decision. NIvea is an active supporter of the ‘Because I Am a Girl’ charity which helps girls who have been victimized by prostitution, child labor and DOMESTIC ABUSE. It is slightly hypocritical to donate millions of dollars to a charity that empowers young women and have a spokeswoman who has made a career of being objected and abused by the male figures in her life.

    Report this comment

  • Like This Comment Dislike This Comment -3
    Benron (In Rihanna's panties)

    August 8, 2012 at 1:18 pm

    Before the Beyhive hoes come and change the subject (like they always do) to “Lets see how many clever drug, alchohol, hoe and “flop” jokes we can make in one comment section. I am going to give my opinion before it gets ugly.

    I love Rihanna. But, its complicated. What is she doing now that she wasn’t before? I could see if she just started doing it but when they signed her to take shirtless picture and make a video about being in a bed (also sponsoring the rauchy loud tour) it really says they’re dropping her for other reasons.

    Rihanna is losing it and becoming a hoe but to constantly bash her for it is vicous. She is still winning and the checks keep coming. Whether Its from the Dorito sponsorship Gilberto has no reciets on, Armani, Boy London, Sky River, Vita Coco, Her albums (still selling 6,000 copies a week), Hit single Where have you been, or anything else she is still getting paid.

    Report this comment

  • His business so he can do what’s best for the business . It’s just like when you’re apart of corporate America , they expect you to represent the company in the upmost respectfulway ..if you can’t do that you may get a warning first & the deuces next . ….she isn’t making things better by tweeting a pic of the CEO..smh cmon ri put your grown woman panties on.

    Report this comment

    • @GEES She’s doing what the phuck she want to do it’s not like shes out there using that dollar store shit like yo ass and her haters asses. Nivea is not selling marriage licenses or baby nipples and baby diapers, bum bytch.

      Report this comment

  • Like This Comment Dislike This Comment -1
    truth(the one and only u bitch)

    August 8, 2012 at 1:22 pm

    FUCK HIM!!!!!!!!!!! RHIRHI DO YOU GUUUURL!!!!

    Report this comment

  • To me if her contract was going to run out in a year why didn’t that “Skin Head” just not renew the contract and let it go. It seems to me that many are using her persona life and her music videos to try and wage a holly war agianist her.

    Report this comment

  • Yes They Had All The Right To, No Matter How Much Star Power She Has, I Wouldn’t Want Her To Be A Reflection Of My Family Oriented Company. She Needs To Clean Up Her Act.

    Report this comment

    • Like This Comment Dislike This Comment
      truth(the one and only u bitch)

      August 8, 2012 at 1:32 pm

      and you need to clean yo pussy. you molded pussy c***

      Report this comment

      • Um, And You Need To Get Out Of Rihanna’s Crab Infested Pussy.

        Report this comment

      • Like This Comment Dislike This Comment
        truth(the one and only u bitch)

        August 8, 2012 at 2:04 pm

        lol well dayum!!

        Report this comment

      • Like This Comment Dislike This Comment
        truth(SLAYER OF THAT c*** DIAMOND PRINCEBITCH)

        August 8, 2012 at 3:02 pm

        @ lax EAT ME!!!

        Report this comment

      • KINGBEY…When one door closes two will open…

        Rihanna may be partying it up in Barbados right now, but pretty soon she’ll be in her native country as an ambassador of sorts!
        RiRi has signed a three-year contract with the Barbados Tourist Authority to promote the island, it was announced over the weekend. BTA chairman Adrian Elcock said production on the campaign is expected to begin soon, and it will be launched in September, just in time for the winter tourist season.

        When she’s not hitting the nightclub scene, Rihanna has been busy entertaining none other than Oprah Winfrey! RiRi tweeted this shot of the two of them driving around in her Jeep and wrote, “Look who popped up in my Hometown BARBADOS #topnotch.” The 24-year-old R&B superstar is sitting down for a one-on-one interview for Oprah’s Next Chapter, which is set to air on August 19.

        Report this comment

  • Nivea was wrong to even sign her in the first place. People like her bring a bad name and reputation. There lotion sucks by the way. It feels like your rubbing glue on your body. I only use aveeno.

    Report this comment

  • Like This Comment Dislike This Comment +6
    That B*tch (would you like a rihfund with that)?

    August 8, 2012 at 1:25 pm

    This hoe’s career is over by 2014. I see a breakdown happening in the future for this drug addicted, no talent, fiveheaded,slutty herpes infested, smelly c*** clown bitch.

    Report this comment

  • They just had to drop that Hoe piece of shit!!! Disgrace rihject

    Report this comment

  • Rihanna is one of the most Controvarsial figures in music right now.
    ​Rihanna recently released yet another controversial video for “We Found Love,” the first single from her forthcoming Def Jam album Talk That Talk. The Grammy-winning singer seems to love pissing off parents and anti-violence organizations with her musical visuals. But she’s surely not the first pop diva to exude sex or send the “wrong message” in her videos.
    We all remember Katy Perry’s “Calfornia Gurls” video, when Katy is nude on top of a pink cloud, clad in a bra with whipped cream-squirting cans attached. And did censors overlook Kelly Rowland’s latest video with Big Sean, “Lay It On Me,” where a scantily clad Rowland is surrounded by multiple shirtless men
    Why should Rihanna’s music videos get everyone riled up when others’ equally sexual and controversial videos are in rotation? According to Forbes, Rihanna is worth $143 million. Whether the videos are ethical or not, they help make her a nice amount of money.
    As a young woman whose personal and professional lives are sometimes blurred together by blogs, tabloids and other media, the 23-year-old is being forced into becoming a role model she never claimed to be. After her first album, Music of the Sun, Her image (or gimmick) has been all about rebellion and being edgy.
    What some parents fail to realize is that even though their children may admire musicians, morals, values and individuality start in the home. So the next time a racy or raunchy music video is released, remember Rihanna can’t raise your kids, folks -she just like to make music videos that give us something to talk about. Here’s some of Rihanna’s most taboo – and sometimes too hot for TV – music videos.
    They can’t go through with using her own music agianist her because she’s a artist and that is what they do in music video’s..

    Report this comment

  • Like This Comment Dislike This Comment +6
    RAMKYSTER00135

    August 8, 2012 at 1:27 pm

    YASS AND SHE NEED TO BE DROP BY COCO VITA or AND TIC TAC… :lol:

    Report this comment

    • Like This Comment Dislike This Comment
      truth(the one and only u bitch)

      August 8, 2012 at 1:33 pm

      bitch!! team rhi

      Report this comment

      • Everyone expects Kim Kardashian and Beyonce to become friends now that Kimmy K is dating Kanye West. Unfortunately, there are reports Bey doesn’t want anything to do with the bootylicious Armenian. How can you blame Blue Ivy’s mama for not wanting to associate herself with Kimmy’s divorce drama? No real star would want to be involved in that circus.
        Still, Kim can still dream of a friendship though, can’t she?
        But, Bey probably shouldn’t judge Kardashian too quickly because there are a few lessons she can take away from the savvy businesswoman. Sure, Kimmy isn’t your usual Hollywood celebrity but she’s good at what she does. Kardashian’s one talent which made her a star was visible on her sex tape. That kind of bedroom talent is respected among Hollywood’s A-listers. Well, not all of them, but there are some freaky deaky stars (Kanye West) who appreciate a threesome every now and then.
        Still Kardashian does know a thing or two, even if no one wants to acknowledge it.
        So, what can Beyonce learn from the reality diva? Well..
        1. Bey could imitate Kardashian and improve her social media skills.
        2.The singer could also benefit from whatever parenting advice Kimmy K has about raising a child in the spotlight (via Kourtney’s son Mason).
        3. Another thing Kardashian can teach Bey is “how to capitalize off of everything. Kim makes money off everything she does.”
        4. Finally, Kardashian is known for her “sober” life. In this case, that just means she goes 90 percent of the time without booze. Bey probably drinks a little more than that and if the singer ever wants to drink less, Kardashian would be the gal to ask about i

        Report this comment

      • Like This Comment Dislike This Comment
        truth(SLAYER OF THAT c*** DIAMOND PRINCEBITCH)

        August 8, 2012 at 3:05 pm

      • The hoe is truth, and beyonce is holding a arm full of awards who belongs to others.

        Report this comment

    • Some people after reading this want to boycott that Vita Water. They are writing letters to the CEO of the poor resp of the product.

      Report this comment

  • By The Way The Beyhive Doesn’t Come Out Unless You Call Us Out, Diss Bey, Or If Another Star Does Something Retarded. We Don’t Go Out Of Our Way To Diss Others, We Diss The Stans.

    Report this comment

  • Like This Comment Dislike This Comment +1
    Honestly Speaking

    August 8, 2012 at 1:30 pm

    I see this blog is posting this purposely messy story under the guise of a debate/discussion post. Samantha, you fishing for another 400 comments is coming off as a tad bit thirsty.

    They were right to let her go if they truly felt that her image was damaging their brand, however, it wasn’t as though she didn’t have a sexual image before they signed her to a contract. S&M had already been number 1 on the charts before the first video for her campaign was even released. Anyway, I’m sure that there will be other brands more than happy to have themselves associated with a pop-star of Rihanna’s stature. It isn’t really that serious.

    Report this comment

    • Like This Comment Dislike This Comment
      That B*tch (would you like a rihfund with that)?

      August 8, 2012 at 1:37 pm

      Bitch did your stupid ass even bother reading that post yesterday? Rihanna got that contract before Nivea came under a new manager/CEO. The new CEO said Rihanna’s image wasn’t good for the Nivea brand.

      Report this comment

      • Like This Comment Dislike This Comment
        Honestly Speaking

        August 8, 2012 at 1:41 pm

        Okay and where exactly did I state otherwise? I think that I just admitted to the position that the company took being the correct course of action if they felt that their brand was somehow being threatened by her image. You seem thirsty for an argument but unfortunately, I don’t argue with fools, boo. Goodbye.

        Report this comment

      • Like This Comment Dislike This Comment
        That B*tch (would you like a rihfund with that)?

        August 8, 2012 at 1:52 pm

        Ummm no. You said clearly Nivea didn’t have a problem with using Rihject to endorse their products and all I did was correct you….and weren’t you the one defending Rihfund and hoppin on people’s post every 3 seconds yet Im thirsty for an arguement? Haha, everyone’s a comedian I see.

        Report this comment

      • Like This Comment Dislike This Comment
        Honestly Speaking

        August 8, 2012 at 2:21 pm

        Can you not read? I said that the company was right to let her go if they felt that she was damaging their brand in some form or fashion. How is that saying that they don’t have a problem with her endorsing their products? obviously they do since they’ve decided to release her from or not renew her contract. Please stay in school and remember that reading comprehension is always, always essential.

        Report this comment

    • Like This Comment Dislike This Comment
      That B*tch (would you like a rihfund with that)?

      August 8, 2012 at 5:59 pm

      Omg u still don’t get it! Didn’t you say you don’t know why they’re making a big deal because S&M was #1 on the charts before that ad campaign? I corrected you by saying It’s the NEW CEO that doesn’t want to be associated with her…damn. Bye now.

      Report this comment

  • YES!!!! RIH’S BEHAVIOR & WHOLE PERSONALITY IS JUST TRASH AND CLEARLY NIVEA SAW THIS AND DECIDED TO NOT BE ENDORSED BY A BUFFOON LIKE HER!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    I AM EMBARRASSED TO BE ONE OF THE 7 PEOPLE LEFT IN THE CARTOON NAVY…………..BUT I’M NOT SMART ENOUGH TO KNOW HOW TO WALK AWAY FROM RIH’S TOMFOOLERY! PLUUUUUUUUUUUUUUUUUUUUUSSSSS I KNOW THAT NO OTHER STAN BASE WOULD WELCOME MY SHORT-A-CHROMOSOME ASS SO I BETTA JUST STAY PUT IN TITANIC LAND!

    Report this comment

  • “Man Down”: The Parents Television Council was up in arms after the release of the video for this Loud single, also directed by Mandler. The PTC was upset with because it shows Rihanna shooting and killing a man in Jamaica after he sexually assaults her. According to the PTC, Rihanna’s murderous retaliation just advocates more violence; they even went as far as to call the video a double standard and throw Chris Brown in the mix.
    A PTC rep stated “If Chris Brown shot a woman in his new video and BET premiered it, the world would stop. Rihanna should not get a pass.” Mandler said he expected and welcomed the controversy when the video premiered, because he felt light should be shed on a dark topic.

    Report this comment

  • S&M”: Rihanna’s Billboard chart-topping song from her most recent album, last year’s Loud, and was – once again – accompanied by a risky music video, co-directed by Rihanna and Melina Matsoukas. On the day of its release, the video was banned in 11 countries and only viewable to U.S. YouTube users who were age 18 and up, due to its “overt sexual content.”
    With lyrics like “Sticks and stones may break my bones but chains and whips excite me,” did anyone expect anything less than sexual in the video? The clip shows Rihanna in latex apparel, walking a gagged Perez Hilton on a leash and indulging in some subliminal banana-sucking.

    “It’s gonna be talked about or banned or slandered in some way.” Matsoukas told MTV in an interview about the video. “But it’s making an effect and people are having a dialogue about it, so, to me, that’s successful.” Although the video is quite kinky, it also gives us a look at how Rihanna feels about some media by taping and gagging reporters.

    Report this comment

  • people only knew about Nivea 100 years because of Rihanna and that’s a fact!

    Report this comment

  • I like the pic of her above.

    I don’t like Rihanna AT ALL but this announcement seems a bit dramatic. Drop her as a spokes person okay FINE, but adding all that other BS onto the announcement was just a little to ‘EXTRA’ for me!

    Again, I don’t like her and really don’t care one way or another. I’m just waiting to hear her skank it up with that former CRACK SMOKER & TENNESSE PROSTITUTE Oprah ‘fat a**’ Windfrey!

    Report this comment

  • “Russian Roulette”: This Anthony Mandler-directed video shows Rihanna in a creepy Lady Gaga-esque style, with a padded room, a gun and blood all involved. Some music critics related the video back to Rihanna’s abusive relationship with Chris Brown. Even another artist, R&B one-hit wonder Tiffany Evans, took her perception of the video to Twitter, saying “Russian Roulette= Suicidal Rate gon sky rocket!”
    Ne-Yo, who wrote the song, responded to Evans’ allegations: “Nobody’s really going out to play Russian roulette or thinking about killing themselves or nothing like that.” Evans also stated she felt that the video sent out a “Satanic message to the weak.”

    Report this comment

  • Like This Comment Dislike This Comment +2
    soulmusiclover

    August 8, 2012 at 1:41 pm

    nope! i don’t thing they are wrong for doing it! i think just like many people, her “look i’m such a bad bad girl” attitude, is irritating them! when talent is almost non existent, you need to have something that make people support and like you! unfortunately she does nt have that! personally she lost me as a fan 2 yrs ago

    Report this comment

  • I thin rihanna herself has found this post..she’s obviously trolling right now

    Report this comment

  • I CANNOT GET OVER THIS!!!!!!

    SAMANTHAAAAAAAAAAAAAAAAAAAAAAAAA!!!!!!!

    THIS IS THE FUNNIEST DAY IN MY LIFE!!!!!!!!!!!!!

    THE BETCHES CLONINGGGGGGGGGGGGGG!!!!!!!!!!!!!!!

    AHAHAHAHAHAAHAHAHAHAHAHAHAHA!!!!

    Report this comment

  • “We Found Love”: Rihanna’s latest video looks like something straight off an episode of the UK television show Skins or a scene from Requiem for a Dream.
    “S&M” director Matsoukas wanted to deliver a another message with this love story. The video shows Rihanna’s unhealthy relationship with her Chris Brown lookalike love interest, model/boxer Dudley O’Shaghnessy, who dyed his hair blonde for the video. “We Found Love” was shot in Ireland and sparked controversy before filming was even finished when Rihanna was allegedly asked to leave a farm because she didn’t have on enough clothing.

    The video shows the couple engaging in pill-popping, mosh pits and sex. Of course everyone believes this is how Rihanna’s relationship with Chris Brown played out, but the message is supposed let people know that it’s not OK to stay in situations like this. Opponents of the video believe Rihanna is advocating drug-induced and possessive relationships.

    Report this comment

  • Like This Comment Dislike This Comment +3
    BitchICan'tEvenSpellWelfare

    August 8, 2012 at 1:52 pm

    Sure. If Stefan Heidenreich wants to come in & “clean house,” so to speak, I guess that’s his right as CEO.

    However, Rihanna has always been Rihanna. Why are they acting brand new? That’s the part that I don’t like.

    I think we have to make a distinction between Nivea dropping Rihanna & a new CEO coming in who is in disagreement with Rihanna being a spokesperson for the company. After all, the former CEO was well aware of Rihanna’s “sexiness” & had no problem with it. In fact, I would even venture to say she was hired BECAUSE of her “sexiness.”

    Oh well, another day another Rihanna post. Sam get your life!

    Report this comment

  • Nope Rih have never gotten arrested for drugs, and she have never robbed
    a bank if there’s a problem the company should have known before they
    hired her in the first place. It’s great that many of the companys don’t drop
    this company isn’t selling marriage licenses. If that be the case then theres a long list of many people that should be dropped from endorsement deals.

    Report this comment

  • I HAVE WATERY DIARRHEA AND WHERE YOU BEEN IS GIVING IT TO ME!

    HELLLLLLLLLPPPPPP!!!!

    I’M MESSING UP MY UNDIES AND I JUST DISCOVERED THAT WHEN I STUCK MY FINGER DOWN THERE THAT DON’T TASTE SO GOOD EITHER!!!!!!!!

    RIH IS MAKING ME BOO BOO ON MYSELF!!!!

    Report this comment

    • Like This Comment Dislike This Comment
      Truth(theREALISTubitch)

      August 8, 2012 at 3:46 pm

      Suck ur undies, shit mouf

      Report this comment

      • Rihanna is a girl who makes no apologies for anything, least of all her recent collaboration with Chris Brown, who she calls “dirty” in the best possible way.
        , she discusses teaming up with her ex on her song “Birthday Cake.”
        “I thought it would be cute to do it with a guy. I wondered, who can be dirty, someone who people will really believe?” she says of Chris’ tag-team effort.
        She adds that she wanted a guy “who could be shocking.”
        Rihanna and Chris Brown in simpler, pre-felony assault times.
        Even though she and Brown split up after he beat her badly in 2009, the two have made peace since; rumors that they’re dating again are commonplace.
        There was also the Chris Brown-Drake fight over her, but that’s another story. As far as the song goes, Rih stands by it, saying it’s all about the music.
        “Music is music and my fans have been asking me to record with him,” she said, though many fans objected. “I just felt like it was time. It was time.”
        “Look, I understand that people had every right to be concerned about it,” she explains. “But I didn’t see it that way because I’m in a different place.”
        She proudly points out that the song hit #2 on the charts even though it wasn’t sold on iTunes, and says she wouldn’t rule out future collaborations
        There’s no telling what the song migh have done if it had been allowed to be sold on itune, just saying.

        Report this comment

  • Rihanna: 11 number 1 singles in 6 years! Rihanna is the black Madonna!! Rihanna has been the most consistent artist in last 5 years she’s had hit after hit and shows no sign of slowing down she’s currently working on her 7th studio album >>>

    Report this comment

  • YES CLONE!!!! MOAR WORSHIP!!!!!!!!

    I NEED YOU TO WORSHIP ME MOARRRRRRRRRRRRRRRRRRRRRRRRR!!!!!!!!

    http://gifsoup.com/webroot/animatedgifs/40740_o.gif

    Report this comment

  • MY CLONE HAS GOTTEN TIRED!!!!!!!

    JUST LIKE FOSSIL’S CAREER!!!!

    KIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII!!! KIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII!!!!!

    I CANNOT BE HERE ALL DAY THOOOOOOOOOOOOOO!!!!

    BUT I MAY RETURN TOO SEE HOW MY DISCIPLE’S WORSHIP PROGRESSESS!!!!!!!!!!!!!!!!!!!

    Report this comment

  • Rihanna may be too raunchy for Nivea skin care products but she’s still beloved in ner native Barbados…

    Rihanna was recently dropped as the face Nivea skin care because of her raunchy image but she just signed a three year deal to promote tourism in the Barbados.

    RiRi’s campaign is expected to launch in September, just in time for the winter tourist season.

    Oh how the tables turned – If you bitches had something productive going for yourselves MAKING MONEY like RIHANNA you wouldn’t be on here wishing harm on this girl. Lets see if sam will post about her new endorsement deal LOL ..NOT!

    Report this comment

    • Who the fuck cares about Tourism in Barbados. This is the US of America and that’s all I care about at the moment. Rihanna could never be involved in something like that in the US. First of all her image would get people killed. Campaign for smoking weed

      Report this comment

    • BARBADOS must be desperate to use a reject that way. She must be laughing at the foolish Bajans. Shontelle would probably do a better job. I think Rih will scare people from visiting BIM. People might think all bajans have low moral values if their ONLY superstar can’t conduct herself properly.

      Report this comment

  • Like This Comment Dislike This Comment +2
    Release me...from the nuthouse!

    August 8, 2012 at 2:24 pm

    Nivea can do whatever it wants, it doesn’t necessarily have to be “right”. *shrugs*

    Don’t cry for Rihanna though. She is doing just fine. Her perfume is selling like gangbusters in the UK, and she still has her other endorsement deals. It’s not like her entire career depends on Nivea. Her brand is still going strong. She’s not at the point where she has to be a judge on a singing show in order to keep her name and face out there.

    Report this comment

  • YEAH I GOTS TA GO!!!

    GOTTA GO SMOKE SOMEONE DOLLAR STORE CRACK!!!!

    IT’S THE ONLY WAT DUMB SHIT LIKE UMBRELLA ELLA ELLA MAKES ANY SENSE!!!!!!!!!!!!!!!!

    RIHRIH MAY MAKE STUPID MUSIC AND SHE MAY NOT HAVE THE TALENT OF A SWATTED FLEA…….

    BUT AT LEAST THAT STAR TREK SIZED WORF FOREHEAD ALWAYS STAYS SHINY!!!

    ELLA ELLA!!!!!!!!!!!

    GOTTA GO!!!!!

    WORSHIP MEEEEEEEEEEE CLONE!!!!!!!!!!!!!!

    Report this comment

  • BURMY
    August 8, 2012 at 1:07 pm

    Hold up…I thought Nivea was straight! (She’s been on-and-off with Weezy and was married to The-Dream)

    I hope you have some reliable sources to back up your “outing” her…
    _____________________________________

    Shout out to this comment right here….. i laughed so hard I cried….. damn

    Report this comment

  • But theres no right or wrong to it….

    Rihanna is just not the girl they want associated with their brand anymore.

    Im sure she’ll pick up another endorsement.

    Report this comment

  • R I H A N N A ” specifically the brand” is NOT that Powerful anymore since the “LOUD” era ended. u have the “Armani model” issue , Nivea dropping her , etc ..

    she’s being attacked in the BRAND. no mag cover , a #1 ‘ hit/album” , instagram pic , a tweet will help it but a SOLID TOUR and a PERFECT mature album like “RR” or at least as cohesive as it.

    the average rihanna fan is confused about this shit , cuz this nivea ad was available internationally everywhere , i’m in egypt and her AD for Nivea was being played everyday. R I H A N N A need to step up her Game(s) and heal her Brand.

    Report this comment

    • and if we are gonna talk like business men and women , once the one who endorse your product is in trouble or their brand is not “HOT” anymore , DROP them. no emotions in Business ! when you are UP , we USE u for our own benefits , when you are down , we gonna step on your head and look for a New hot candidate whose brand is Powerful enough for the job.

      don’t Play when it comes to business.

      Report this comment

    • Yes she does Pop laying all jokes aside and many if us
      know this and so do Rih by now, real talk.

      Report this comment

      • i know @LAX , business is Heartless ! I’m sure when the old CEO made her sign the deal , he was aware of who is Rihanna , both the person and the brand !! so y they drop her now ? this New CEO , from the illuminati , is Pathetic for doing this !! she was all “rebelliousness” since the RR era , so why he act as if he doesn’t know her ?

        doesn’t make any sense to me , but i do understand business , he saw her brand going down , so he simply said : let’s drop her !!

        Report this comment

      • she is not a sex symbol, she is a symbol for IDIOT

        Report this comment

    • Like This Comment Dislike This Comment
      BitchICan'tEvenSpellWelfare

      August 8, 2012 at 3:18 pm

      “and if we are gonna talk like business men and women , once the one who endorse your product is in trouble or their brand is not “HOT” anymore , DROP them. no emotions in Business ! when you are UP , we USE u for our own benefits , when you are down , we gonna step on your head and look for a New hot candidate whose brand is Powerful enough for the job.”

      Business 101–you betta tell it !!!!

      Report this comment

  • What are so many people arguing don’t you none of you are gaining from these. Sending profanities to people you don’t know. Can’t you see this what Sam want. This Beyonce v Rihanna stan war is old and boring as fuck. Grow up and get a grip people.

    Report this comment

  • Now on Rihanna. This bad girl act she is portraying is just boring now and gone off because of that. She needs to grow up.

    Report this comment

  • I think they were right to drop her.

    Nivea doesn’t have to agree with Rihanna’s lifestyle. She’s at a stage where she’s hungry for attention and clearly hurting mentally, she has to work herself out with her and god but no company has to stand by her as she fucks herself up.

    Nivea has a brand of their own to promote and to be honest their biggest mistake was hiring Rihanna in the first place. Atleast initially Rihanna kept it clean and kept her personal life and business separate but several dozen Twitter pics and Chris Brown songs later it’s all too messy.

    She needs to get her shit sorted out. Postin blunt pics and shilling coconut water is not it in 2012. I like the chicks music but I’ll be honest and say if she has a breakdown my life will keep rolling. Rihanna is replaceable, she needs to take a look at Britney Spears and see where she’ll end up if she wants to keep pretending she’s a ‘bad gal’.

    Be smart RiRi, take the shit off twitter and act like you have sense. No wonder you and Chris fuck with eachother, same messed up child.

    Report this comment

    • They knew Rihannas track record from the start. When these billion dollar companys let artist endorse their products thay have already put yo ass under that glass and checked yo butt out from start to finish. They loved what they read, say and heard about “The Only Girl In The World” shyt on them and i do hope that this teaches rih that business and pleasure has to be seperate because what you do in your personal does affect your career and everything connected with yo ass.

      Report this comment

      • Rihanna’s track record was not sending pictures of her smoking weed, using the word c*** on twitter then having it hanging around her neck, making a song with Chris plus showing off almost nude pictures, then she got the nerve to take pictures bending over to expose her flat ass. You say track record? Rihanna was not behaving like this and you know it. I’m glad she was dropped I hope the rest of her endorsements follow

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  • Supposedly Covergirl dropped Rihanna too because of her image, they just didn’t pt her on the spot but you know Germans don’t play.

    “The original German article goes even further, and for some reason, both the Mail and Digital Spy have left out the best language, which is as follows: “Heidenreich’s judgement: ‘Rihanna was a No-Go.’ What does the US star, who has been linked to drugs and party excesses, have ‘to do with the core values of Nivea’?, he asked.”

    That will ALWAYS be Rihanna’s mistake. No pop star is perfect no matter what anyone wants to pretend, they all have their flaws, but Rihanna goes out of her way to make people look at her bad shit. The rest are all smart enough to keep it to rumors, misunderstandings and tabloids but Rihanna posts the pics herself. I don’t give a fuck about her lifestyle but any chick that let’s stupid shit come between her and millions is a dumb ho.

    And for what?

    To post pics of her with her fingers near strippers crotches and smoking blunts.

    Report this comment

    • They picked Rihanna, she didn’t pick them, deery!

      Report this comment

      • LAX, you are one piece of work. Fans like you are the reason Rih is on the downward decline. You excuse every crappy behavior, you are an enabler. Maybe if she didn’t feel so secure with her navy she would start making sensible decisions. You are like teh dad who knows his daughter is taking drugs and consistently looks the other way. GIVE US ALL A BREAK.

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  • Wow, come on TGJ, was this post really necessary? U guys real rihtarded, making this a post with a lame topic. TGJ _| _| _|

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  • Double edged sword. She never claimed to be clean cut. In fact they picked her up well into her “good girl gone bad” image over haul so they can not claim her image has made such a drastic shift. Saying that. Nivea is a product that is aimed at a spectrum from the very old all the way to infants. To have the face be that of someone who does everything known to man that is known to lead to unhealthy living is not the best face for a “care” of any kind.

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  • Nivea has every right to drop Rihanna if is not portraying the brands mission statement. You always have to protect your brand. ALWAYS.

    Report this comment

  • DEAD @ TGJ using this topic again to get hits. I can’t. Nivea can do whatever they want. Case closed.

    Report this comment

  • This is post is sam’s apology to Riri fans.

    Report this comment

  • Like This Comment Dislike This Comment -3
    Bobby Bulgaria

    August 8, 2012 at 5:11 pm

    Well, I’m kinda allergic to Nivea… Don’t use it…

    Report this comment

  • Like This Comment Dislike This Comment -2
    WATCH YO' MOUFF: I STAN FOR GHETTONESS

    August 8, 2012 at 5:18 pm

    No!

    No they shouldn’t have, and they’re not gonna find a better one.

    This Rita Ora chick can go suck on a Nicki Minaj–sized balls, because she’ll never be there.

    Report this comment

  • yes they have all the right to drope her rir being smalling

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  • Who really cares? I’m pretty sure she’ll get another project soon.

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  • she’s got some fine skin. so… why they’d mock her cause of her lifestyle and cause she’s the perfect sexy to promote their product to young people? i don’t see it. they failed. :D

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  • Yes he was right, enough with these people thinking they can do anything just because they got away with murder (her singing). They all should take from her, at some point you must know you have people looking up to you and rather you dont want it you are a role model and she is of the worst kind of role mode. Rihanna is no good for her self and again maybe this will stop her if she continues to loose them.. TAKE THEM ALL FROM HER !!!! NOW!!!

    Report this comment

  • Hell yeah. Rihanna is straight trash. I would have dropped her ass after S&M came out. Or after her J.Cole sextape. Whoreanna spreads her legs to everyone, smh.

    Report this comment

  • Awwwww! SamyBoy Still Milking This Post?!
    You Go Hard Bitch Since It’s Rihanna Or Beyonce You Will Get Want You Wanted: $$$$:-)

    Report this comment

  • “Hot Topic : Was Nivea Right To Drop Rihanna?’

    ___________________________

    Whoever hired her in the place should be fired. I guess it happened. Like I said weeks ago, Rihanna’s brand is not reliable, she’s so not consistent in whatever she displays on a weekly basis.

    Did you watch those NIVEA commercials? It made no sense to me, seeing family bonding and hearing “California King bed” in the background, I was like hmmmm… And watching her acting all angelic and naive while promoting the brand, I was like “Gurl, you better stop”.

    The fact that the new CEO said it out loud why they ended her contract is actually damaging for her image if she ever was to be considered as a spokeperson by high class brands like L’Oreal. There’s a reason why Beyonce and David Beckham still get those top-notch endorsements. They take care of what their business partners are paying them for.

    And I’m going to say it again, I don’t believe Rihanna’s so-called bada$$ attitude. You can have a f*ck-off attitude without damaging your brand. My go-to example is Jennifer Lopez. She does whatever she wants to do with her private life but I have yet to hear a nasty word coming out of her mouth, because she’s a professionnal.

    I do know that being put on last like that defintely her ego, but it’s up to her to fix it.

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  • People take media stories and run with it without doing proper research. She wasn’t dropped.

    Beirsdorf, the new head at Nivea stated his opinion about Rihanna, however, his spokesperson released a statement saying that Rihannas contract with Nivea was always a year. That year was up in 2011.

    “In 2011 NIVEA worked with the artist Rihanna in the context of the brand’s 100th birthday anniversary campaign. From the beginning this music-cooperation was scheduled for one year and ended as planned at the end of 2011,” a spokesperson told U.K. website Marketing Week.

    “Within the future brand positioning, Nivea focuses more than ever on its core values,” the spokesperson continues. “This leads to a change in advertising strategy as well as marketing campaigns. Beiersdorf and Nivea thank Rihanna for her work in relation to the 100th birthday anniversary campaign and feel respect and sympathy for her as a person and artist.”

    The end.

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  • Like This Comment Dislike This Comment -1
    Bobby Bulgaria

    August 9, 2012 at 7:34 am

    ( I ) don’t use it… Not that I said that you should not use it…

    But whatever… Ha ha ha…

    Report this comment

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