Less than a year after releasing the #1 album ‘Talk That Talk’, Rihanna surprised fans when it emerged she had already enlisted writers to whip up its follow up.
Calling on the likes of Elijah Blake and Swedish House Mafia to help construct its sound, the Vita Coco belle also welcomed creative mastermind Claude Kelly to her writing camp during her stay in London back in June.
Now, he has spoken to our friends over at Kempire Radio about the LP’s anthemic feel- and what fans can expect from it as far as radio goes.
Taking Riri’s vocal ‘limitations’ into consideration, here’s hoping this new album strikes the balance between ‘playing it safe’ and taking her sound to the next level.
By playing it safe- we mean sticking to the formula which saw ‘We Found Love’ and ‘Where Have You Been’ become global smashes,and by taking it to the next level…
If Rihanna succeeds in pushing thought provoking singles akin to ‘Drunk On Love‘ and Madonna’s‘s ‘Papa Don’t Preach’, there’s no reason- aside from those so so vocals- her stock as a global entity with heavy radio rotation shouldn’t sky rocket- and guarantee her that US #1 she’s been missing.
For, if a marked effort is made to craft cuts that work on a plethora of radio formats, there’s no telling how successful this project could be for both she and Roc Nation.
And on a visual tip?
Less of this:
And more of this: