Let’s face it, when it comes to whipping up a buzz, no one does it better than the folk over at Roc Nation.
Hoping to enjoy monumental success with Rihanna‘s forthcoming album ‘Unapologetic’, the Entertainment group are readying the launch of an interactive campaign in aid of the release, unveiled by the singer’s official fan site, Rihanna Daily.
“Following Rihanna‘s award winning social media marketing campaign last year, UNLOCKED, and as Forbes’ and Billboard’s #1 Social Media artist, she continues her digital media domination with #R7, launching on Monday, October 15th.
#R7 is an interactive gaming experience where fans visit www.Rihanna7.com and explore this site to “RIHveal” exclusive content and prizes. Each week fans are assigned weekly trivia questions. When answered correctly, fans have a new mission to exclusive Rihanna announcements and “RIHwards,” bringing fans closer to her 7th album, UNAPOLOGETIC.
“Worldwide superstar Rihanna – the “#1 Person On Facebook” with over 61.7 million Likes – has once again ignited record charts around the world with “Diamonds,” the fastest-rising single of her career to date, with first-week postings at #1 iTunes in 27 countries and Top 5 iTunes in 55 countries.
Now, Rihanna announces the global release of her 7th studio album for Island Def Jam in just seven years: UNAPOLOGETIC arrives in stores worldwide on Monday, November 19th.”
If ‘Diamonds‘ quality is anything to go by, we can’t wait to see what ‘Unapologetic’ delivers ‘The Navy’ and the world at large.
After all, despite her obvious shortcomings, we’d challenge anyone to deny the quality of Rihanna’s brand of Premium Pop, and her well oiled marketing machine.