50 Cent is wasting no time plugging comeback single ‘My Life’.
Fresh from premiering the Adam Levine assisted cut earlier today, the evening saw the G-Unit general perform the track on NBC’s The Voice.
Watch the label-mates in action below…
Decent performance. Although we’re still unsure as to whether this’ll be enough to re-light Curtis’ commercial fire. And make no mistake, re-revving his machine is the clear MO here - irrespective of what done-did-it narrative he’s peddling these days.
For, as collaborations go, 50 has next to never stretched out of the Hip-Hop arena – especially for a lead release. And yet here he is jostling for a hit with the frontman from one of his parent label’s better selling acts – Maroon 5.
Still, the hustle is real and so is the recession, hence we’re not even mad at him. Whether the same can be said for radio and his core audience will be interesting to see.