Despite shifting a cool 2 million copies worldwide in less than a space of the year, it’s safe to say that Beyonce‘s ‘4‘ didn’t quite spawn the promo campaign much of the singer’s fan base had been hoping for.
Now, with the release of her fifth studio album drawing nearer, it seems ‘King Bey’ is readying a media assault in its aid that- if we’re being completely honest- may render many a chart rival both irrelevant…and unemployed.
On February 16th, 13 days after she performs at Superbowl 2013, the Grammy winning icon will star in her very own HBO special, serving “electrifying footage” of the star on stage, coupled with confessional styled interviews.
HBO’s President of programming, Michael Lombardo explained:
“Everybody knows Beyoncé’s music, but few know Beyoncé the person, this unique special looks beyond the glamour to reveal a vibrant, vulnerable, unforgettable woman.”
Giving some indication as to when fans can expect the hotly anticipated project, Knowles delivered the following statement on the special today, explaining:
“HBO has a history of pushing every boundary with class and authenticity,” said Beyonce in a statement. “Some of my favorite shows are on HBO, so I am excited that my film will be part of its bold programming. This film was so personal to me, it had to have the right home.”
In adding to her statement, HBO also reveals that fans can also look forward to footage pulled from the singer’s personal laptop, and will see her reflect on the ‘realities of celebrity’, the refuge she finds on stage and the joys of parenthood, of which she shares with fellow icon/musician Jay Z.