It’s common-knowledge that Christina Aguilera‘s ‘Lotus’ campaign has been rocked by many a speed-bump.
Indeed, its lead single ‘Your Body’ was never performed, which led to slow album sales, which ultimately resulted in more media muck being hurled at the singer.
However, it appears several positive facets to the project are beginning to emerge – one being the fact that, as of this week, ‘Your Body’ can officially be deemed a chart-topping Billboard hit.
The Max Martin produced cut jumped #2-#1 on this week’s Billboard Dance / Club Chart. And while some may scoff at the “relevance” of the said tally, anyone who’s (even a little) versed in PR will know that a Billboard #1 of any sort is still a Billboard #1 – which ever way its spun.
The impressive feat comes in the week the song’s video hit 30 million views on Youtube and when ‘Lotus’ shows evidence of staying power on the album charts. For, according to Hits Daily Double, the LP’s second week run registered an impressive(ly low) 26% drop on its first week figure (75,000) – shifting another 54,119 copies.
It’s imperative to underscore the fact that much of said sales are likely attributable to the album being featured in a $5.99 Black Friday deal at US retailers Walmart and Best Buy. Put simply, the true test of whether the project will ultimately sink or swim will be its performance in the weeks and months ahead.
Thankfully for Xtina, the said period seems to be just what the Promo Dr ordered. Indeed, December 7th sees her perform on ‘Ellen’, while she also features on Blake Shelton‘s upcoming Christmas TV special. Add to this the fact that The Voice coache’s new single ‘Just A Fool’ is officially sent to radio on December 4th, and the tide seems like it’s turning in the 31 year old’s favour.
With The Voice drawing nearer its finale too, here’s hoping Xtina and her team seize any and every promotional opp to ensure ‘Lotus’ maxes out its chart potential. For, echoing earlier sentiments, commercial comeback’s aren’t always as instant as they could or should be. Hence, from our vantage point, Gold certification (500k sold) should be the goal-post here, which -if achieved - creates a sound foundation for Platinum flavoured success with future projects.
Needless to say, we’ll be keeping a close eye on how this all plays out.