In a bid to avoid the dreaded sophomore slump, Ke$ha has been aggressively promoting her new album ‘Warrior’. Indeed, the rap-singer’s campaign has seen her touch many a stage in support of the set, which arrived in stores this week and was preceded by chart smash ‘Die Young’.
And while today brought with it another performance on the ‘Conan O’Brien Show’, it also ushered in the first week sales predictions for what many have earmarked one of the year’s biggest Pop releases.
So what is is ‘Warrior’ on course to sell? The answer (and Conan performance) await after the jump…
It appears the Conan performance (below) is just what the project is in need of. For, according to Hits Daily Double, the LP is on course to debut within the top 5 of the Billboard 200 with sales of 80,000 – 85,000.
As an Urban-Pop outlet, day in and out we lament the commercial issues R&B is suffering at the hands of Pop. Hence, it’s somewhat difficult to divert from the fact that these numbers aren’t great considering Ke$ha’s Top 40 mainstay. What’s more, the figure represents an almost 50% drop from the 152,000 US numbers the star’s debut ‘Animal’ opened with in January 2010.
Still (cue the violins), it’s a tough economic climate, so on and so forth. As such, it’s not an entirely fair to make album to album sales comparisons. For, Ke$ha’s sake, though, ‘Warrior’ needs to prove it’s just that on the charts and battle its way to more acceptable sales in the weeks and months ahead.