‘Lip Lock’: Eve Shoots Album Packaging

Finally!

Six years after the release of her smash hit ‘Tambourine’, Rap’s original ‘brand machine’ Eve readies the release of her new studio album ‘Lip Lock‘.

Now, as to whet the appetites of the general public, she released footage taken from a recent shoot in aid of the campaign, giving some insight into what we’re hoping will be her strongest project to date.

Watch the master at work below…

With the pressure on many a Femcee to match commercial highs scored in their earlier days, here’s hoping Eve has forged cuts innovative and ‘catchy’ enough to push themselves in the event she isn’t afforded the radio play she needs.

For, as much as sales shouldn’t define how one perceives an album, a lot more is riding on this project than many a Hip Hop loyalist is perhaps aware of- considering its success could see Eve pick up the major deal she’ll need to truly dominate in the way she did at the turn of the millenium.

Sure, while we could never doubt her lyrical ability, we are worried about what might happen to Brand Eve if this project doesn’t smash…at least on a critical tip. So, with months to go until release, here’s hoping her studio sessions forge cuts akin to the genius below…

Your thoughts?

Posted under:

Comments 44

Please Post Your Comments & Reviews

Your email address will not be published. Required fields are marked *

  1. Mrs Robyn Brown (Beyonce’s Weave) December 10, 2012

    LOL…OK.

  2. Monstarebel (Tamartian) December 10, 2012

    That album won’t sell more then 20k #Deal

    • truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT h***) December 10, 2012

      B**** how bout that STILL more than ur fav…b**** FELL OFF the chart the 2nd week…and what happen to her grammy nods h**? She put 1,673,982 singles and vid this year ALONE! #NOWUDEALBITCH

      • PSA (FAF) December 10, 2012

        ^ more than ur fave ki!

        3 yrs in kim only had 1 grammy nom

        nickis had 4

        and performed

        NOW SEETHE!

  3. RITANATION December 10, 2012

    Remember y’all she had a hit six years ago.. She has to come out with another banger you know

  4. PSA (FAF) December 10, 2012

    Album packaging??!? WTF?

    Eve u might wanna try to perform first #SMH

  5. Nahjee December 10, 2012

    Eve I love you, but c’mon girl U really think people are checking for another eve album? Like you had missy put out singles and they flop on the charts what does that tell you about old school female rap. You just gotta sit back and see what the younger generation has to offer.. Eve you having a baby with a millionaire settle down enjoy life.

    • truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT h***) December 10, 2012

      Icki flopd hard with reup, u h**

      • PSA (FAF) December 10, 2012

        over 740k copies.. u mad ?

        How much did FLOPolution sell, d***?

      • DeezNuts December 10, 2012

        “Flop FLop FLOPolution” barely went gold FAF! BARELY WENT GOLD BABE! How DARE these muffukkas act like EVE was tearing up the charts! lmfao!! No…she wasnt. If yall woulda bought her album the first time, she wouldnt be in this mess. hahaha

      • PSA (FAF) December 10, 2012

        DEAD @ “Flop.. Flop.. Flop”

  6. Christina Aguilera December 10, 2012

    Lmao she thinks people are gonna actually buy this s***? She will sell about 60k less than Lotus!

    • truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT h***) December 10, 2012

      And ur fav OUTFLOPPED herself chile

      • DeezNuts December 10, 2012

        :O LMFAO! hahahah NO she didnt Christina you better shade that h**!

  7. PEACE OF WEAVE December 10, 2012

    MORE PEOPLE ARE CHECKING FOR EVES ALBUM THAN THEY ARE FOR ROMAN REFLOP AND YOU H*** WILL DEAL

    LEAVE EVE ALONE

    • truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT h***) December 10, 2012

      EXACTLY chile!!

      • DeezNuts December 10, 2012

        I threw up in my mouth a little! lmfao. Eve better flash a titty or sumthing before her album flops her career away! LMFAO

    • PSA (FAF) December 10, 2012

      Keep thinking that , ugly

      nicki album is certified plat

      something this h** will NEVER BE !

      dont matter what the sales are u will DEAL with RIAA !

      • SHARON December 10, 2012

        Doesnt she have a platinum and a 2x platinum album already????

      • PSA (FAF) December 10, 2012

        so does the QUEEN.. MAD?

        Pink friday is 2x plat ww

        RR is 1.2mil PLAT !

  8. Bey Fan December 10, 2012

    she looks good

  9. TRUTH SERUM December 10, 2012

    WHAT’S THE POINT?

    • truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT h***) December 10, 2012

      Yo momma

  10. TeamEveandMissy December 10, 2012

    That’s my girl…..so get ready wack b****** bcuz pitbull in a skirt is coming wit real bars,real hip hop,and with no gimmicks and y’all will deal. E.V.E is lookin fierce in that photoshoot. A lot of ppl or checking for real femcees. Can’t wait!! Do u really not think she don’t knw what works in todays industry when she been sitting back and observing plzzzz I’m ready.

    • PSA (FAF) December 10, 2012

      She wont sell s*** & u will REMAIN MAD!

      There’s Only room for 1 rap b**** !

      & thats not a flip flopping bulldagger.. KI !

      week #1: “i’m no gimmick!”
      1 week later – “I think nicki’s dope”

      ROFL !!!!

    • DeezNuts December 10, 2012

      Lets see, WHY are a lot of people checking for real femcees? Why now? Whats changed since their last album flopped, dropped, and rolled?

      -Eve-Olution barely went gold.
      -A year after its release in 2011 Trina’s last album sold over 100k in the US. (LMFAO!!!!!!!)
      -The Cookbook by Missy didnt go platinum
      -Need I even Mention Lil Kim’s last album??? lmao

      Oh…I know! I think Nicki Minaj revitalized the female hip hop game! She put attention back on them with her overwhelming success and showed that female rappers can sell in this music climate! :0 haha

      Re-up In Stores. 🙂

      • BarbieSlayer December 12, 2012

        Not in Walmart or Target. What are these “stores” you speak of, sissy?

  11. kjxkd December 10, 2012

    ISNT SHE PREGNANT?

  12. Bad Bytch December 10, 2012

    I luv me some Eve, cant wait until the album drops

  13. mobwife: Easy, Breezy & Beautiful just like him December 10, 2012

    YES that was my jam….Eve ft Sean Paul. She can drop another song like this one any time now!! 🙂

  14. M***** Name Rita December 10, 2012

    F L O P!!!

    • truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT h***) December 10, 2012

      H**

      • PSA (FAF) December 10, 2012

        DEAD

  15. @_NoFucksGiven_1 December 10, 2012

    SHE THE F*** UP YOU C****… GO HEAD MISS EVE

    • truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT h***) December 10, 2012

      Yaaassss!!

  16. truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT h***) December 10, 2012

    Do u Eve!!

    • truth(i could drag the F*** ouuta icki but y, she did it on herself with reflop and no grammy nods. so ill just stomp her pissy fans p**** in chile) December 10, 2012

      And f*** da haters. Hell, had to change my.name on yall hoez chile

    • DeezNuts December 10, 2012

      Baby Honeychild Sugar Lump! THis album is going to FLOP! No shade, no lemonade boo! Seriously…her career is in danger if she puts this upstaged album in circulation. lmao please stop her!

  17. DeezNuts December 10, 2012

    Even Tho Minaj Reigns Supreme, I actually love Eve (and MIssy for that matter!). However, I hope she doesnt think she’s gonna just put out an album with 0 promo, 0 hits, and 0 attention. Shes setting herself, and NIcki Minaj doubters up for a huge embarassment by reaffirming that NIcki MInaj is the Queen of Hip Hop right now! Good luck to her tho!

  18. IDK December 10, 2012

    EVE!!!!! Can’t wait!

  19. the real xoxo December 10, 2012

    im looking forward to it!
    she doesnt have a bad album to her name!

  20. It’s Utterly Bizaar! December 10, 2012

    Yay, new music from Eve! 🙂

  21. Yo Mammy December 10, 2012

    Sigh…another flop on the horizon.

    I want to have hope for the people I liked back in the day returning on top, but everyone has failed with the exception of a few people. She should have released the album when Tambourine was doing really well

  22. meme December 11, 2012

    Love how Mary J. Blige’s My Life II album is playing in the backround haha

Recommended Posts
..**