She’s one of the world’s brightest stars, boasting a discography even her more talented competitors couldn’t say they could compete with. Unfortunately for Rihanna though, her new LP ‘Unapologetic’ is struggling to live up to its global success in her domestic market, the US.
So low are her sales this week, she has fallen out of the Top Ten just three weeks after release.
Despite the chart reign held by its lead single ‘Diamonds’, the LP dropped six places to #12 this week moving an unfortunate 59, 503 units since the Billboard 200 was last tallied.
As it stands, the project has suffered a sales decline of 88% in the space of two weeks, and now sits 11 spots beneath Taylor Swift‘s ‘Red‘ which returned to #1 this week with 170,656 units sold.
Impressive, considering it hit Pop shores almost two months with debut sales of 1,208,000 in the US alone, three million copies worldwide- shifting more units in two months than the Fenty’s 2011 LP ‘Talk That Talk’ has moved in a year anywhere in the world.
Here’s hoping the coming year sees the album pick up steam before the release of Beyonce‘s fifth studio album.
For if it doesn’t, her fans may be tasked with explaining what will the promo launched in its aid, it has thus far failed to match chart runs held by both those of her rivals and her own earlier releases.