Alicia Keys debuts a ‘Brand New Me’ in the latest video to be lifted from her new album ‘Girl On Fire’.
Directed by Diane Martel, the haunting clip sees the singer rid herself of all restricting instruments – including her weave.
Watch the powerful visual after the jump…
Via Alicia Keys Media:
Solid. Whether it does enough to reverse the album’s so-so starting point will be uber interesting to see.
88 COMMENTS
Monstarebel
December 17, 2012 at 7:13 pm
Omg the most boring video ever!!! death at her snatching her wig off lol
Report this comment
Nahlia
December 17, 2012 at 7:21 pm
LMAO I WAS IN TEARS WHEN SHE TOOK HER WIG OFF !!! ONLY A HALF WHITE GIRL WOULD DO THAT.
Report this comment
Monstarebel
December 17, 2012 at 7:24 pm
haha Yaaas gurl…I FUCKING DIED
Report this comment
honeychildplease
December 17, 2012 at 7:22 pm
The bitch was like i know what to do with this rag mob on top of my head…# 2013 is getting real
Report this comment
Monstarebel
December 17, 2012 at 7:27 pm
Bahahahahahahahahaha its getting real in 2013 & there’s no room for Alicia & this wack shit Smh
Her ass can go mop the floor with that wig cause her career is OVAAAAA!
Report this comment
Lax
December 18, 2012 at 7:09 am
I saw some place where they say Alicia
is going to shave her Head, later on this
coming year!
Report this comment
Sterling Infinity Freak
December 17, 2012 at 8:31 pm
eww she lost her voice, and something else is off. I’m praying for her, i don’t know whats up but this aint the keys we knew…
Report this comment
Selena
December 17, 2012 at 9:32 pm
You mayl want to pray for yourself. There is nothing off with her and the song is beautiful, and of course it is not the A Keys that you knew she just freaking told you that you idiot.
Report this comment
Mariah!!!
December 18, 2012 at 7:48 pm
http://www.huffingtonpost.com/2012/12/18/alicia-keys-lawsuit-copyright-infringement-girl-on-fire_n_2322080.html
Report this comment
Stoney-Brie
December 17, 2012 at 7:15 pm
i love it.
Report this comment
Karen
December 18, 2012 at 3:51 pm
This video is great and it doesn’t have to be high budget to be that way. Alicia seems to have put her soul into this video and that is worth more than any amount of money to me. Love the song,the lyrics, the video, and of course Ms Keys. She is an amazing human being. Her contributions to music is much appreciated.I hope she continues to do it her way because that’s what makes her so special. This couldn’t be any better.
Report this comment
teresa johnson
December 23, 2012 at 9:16 pm
a brand new kind of me is aweson i cant get enought i love me some alica keys
Report this comment
honeychildplease
December 17, 2012 at 7:18 pm
I guess when you album doesn’t sale due to your home wrecking ways, you are forced to create such low budget videos. The wig snatching is a true testimony to how bitches will deal when queen bey arrives…
Report this comment
Monstarebel
December 17, 2012 at 7:27 pm
low budget to the fullest I can’t smh
Report this comment
MelyB
December 17, 2012 at 9:49 pm
chile, please go take your pill, drink your milk & go to bed.
Report this comment
SHA (I have DESTROYED Rita WhOra now PAIGE THOMAS)
December 17, 2012 at 9:26 pm
HONEYBOOBOOPLEASE YOU A HOE #HAPPYHOLIDAYS
Report this comment
j
December 17, 2012 at 7:19 pm
Love the song Love the message!!!!!!!
Video is okay nothing special!!!!
Report this comment
ƸӜƷ MC ƸӜƷ
December 17, 2012 at 7:22 pm
The hair reminds me of the Alicia from “As I am” era. She looked pretty but the video looked very low budget. Good luck Alicia.
Report this comment
Misha
December 17, 2012 at 8:24 pm
Well you are partially correct she does look like she did in the AS I AM error prior to her transistion and her new found self, hence the removal of the old look and the renewal with the new look, you see low budget I see simple, which is what her life is now, simple, she is in the know, she has NOTHING to prove anymore, but I guess you would have to have a great appreciation for music and lyrics to fully understand certain artist and how they think.
Report this comment
AalexisR
December 17, 2012 at 9:31 pm
Truth! Lol funny how certain people tend to feel their opinions matter. Even funnier how they believe their jokes and shots will end up truly hurting her professionally. The truth remains that people have bought and will continue to buy her material. The same fools continue to listen to it illegally. The quality of the chosen video for this post was the only thing that appeared low budget about this piece of work.
Everyone is entitled to their own opinions but not their own facts.
Report this comment
ƸӜƷ MC ƸӜƷ
December 17, 2012 at 9:34 pm
@Misha
Sweetheart, I’m going to tell you this in a very nice way, just because you like this CHEAP, yes you read correctly, CHEAP video and decided to delude yourself with “simple concept” mentality, it doesn’t mean I have to do the same. I said my observations/feelings in a nice way and it needed no follow up clarifications. Nowhere near my comment did I once say anything about Alicia needing to prove anything but if we were to discuss it, she hasn’t done anything to consider her that elite privilege of “no need to prove anything” category. And also you don’t need to have “a great appreciation for music and lyrics to fully understand certain artist and how they think.” to understand that this is a cheap video, we are talking about ALICIA KEYS not Prince, Michael, Madonna, Bjork, and many more whose visuals actually have some deciphered meanings to them. Accept it.
Report this comment
ƸӜƷ MC ƸӜƷ
December 17, 2012 at 10:23 pm
@AalexisR
“funny how certain people tend to feel their opinions matter. Even funnier how they believe their jokes and shots will end up truly hurting her professionally.”
Hunny, whatever you are talking about take it elsewhere. Funny you think YOUR opinion matters as you took the day out to comment here.
“The truth remains that people have bought and will continue to buy her material.” Not so true when her album is struggling, so no you are wrong on that principle but feel free to further deluded yourself.
“Everyone is entitled to their own opinions but not their own facts.” This is a music blog where you come to leave your OWN opinions, there is no such a thing as “your own facts” there is only one fact, stop pulling things out of your ass. What I said remains the same, from what I see with MY eyes this video is CHEAP. Some of you let your delusions run your lives. Take every pill in your medicine cabinet until your head clears, dear.
Report this comment
Lax
December 18, 2012 at 7:11 am
Alicia is a talented artist and I respect
Her Hustle.
Report this comment
AalexisR
December 17, 2012 at 11:04 pm
Maybe I should have directed my response to Misha more clearly, that way you could have saved your “day” rather than responding to someone who wasn’t addressing you. That said, I’m glad you attempted to interpret the Opinions v.s. Facts part. There are many facts (not just one), just as there are many opinions though. LOL I do not understand why you proceeded to explain to me something I wrote.
Have a nice day or evening!
Report this comment
Misha
December 18, 2012 at 2:45 am
LOL!!! I will not even waste my time responding to that individual. I said what I said and I will stick to it, history will prove me correct. Good to know that there are some like minds around.
Report this comment
AalexisR
December 18, 2012 at 6:55 am
Report this comment
ƸӜƷ MC ƸӜƷ
December 18, 2012 at 7:41 am
Maybe you shouldn’t have posted on my comments section or you should have “@” whomever you wanted to address before you let it up to speculation.
Very funny that you and @MISHA both reappear at the same time, funny indeed. Perhaps creating many usernames? Desperation is real. Oh and I am not denying that there are facts but there cannot be multiple facts in one incident. There is one concrete fact and the rest jumbled opinions mixed with opinions. Nice try in twisting things though.
Report this comment
honeychildplease
December 17, 2012 at 7:24 pm
Those T-Rex arms snatching that bird nest was all the glory i needed for today….# 2013 is near
Report this comment
Dev
December 17, 2012 at 9:45 pm
That almost killed me! I was one breath away from death.
Report this comment
WTF
December 17, 2012 at 7:26 pm
Wow. And the Swiz look alike…….she ready to come out?
Report this comment
dirty juice
December 17, 2012 at 7:29 pm
alicia girl i think u may have found the cure to insomnia
Report this comment
Tasha
December 17, 2012 at 7:29 pm
Bye ScreamLicia Keys! Good bye!
Report this comment
Owww
December 17, 2012 at 7:50 pm
I guess I am in the minority here becasue I loved the video and she looked stunning especially when she snatched that wig off. I love her cd as well and the video did the song justice because it is a simple song but with a meaningful message. So kudos to Alicia for staying true to her sound.
Report this comment
Music
December 17, 2012 at 8:16 pm
I’m with you, I love it as well.
If it’s not ass shaking and j-setting of course the fags on here wouldn’t enjoy it.
Quick Tip: Don’t be a dumb fag all of your life, grow up and see the deeper meaning in things.
Report this comment
Trish
December 17, 2012 at 8:21 pm
Your not in the minority at all, unfortunately the majority on here are young, dumb and have no clue about music and true artistry, they live by the blogs and and the tabloids and they have no clue what true music is when they hear it because they have been inendated with garbage for so long that when they see something good they have no way of recognizing it, her CD is a timeless piece and when the people that they glorify is long forgotten, Alicia Keys will still be an ICON and her music will still be relevant.
Report this comment
MelyB
December 17, 2012 at 9:54 pm
^5 to all 3 of your comments. This used to be a fun board to comment on but these ignorant immature stans jumping into every post with their negativity make me nauseous. The video is fine, the song is great as is the entire album but just as you’ve said, she is not half-nekked p*popping on stage and sings about uplifting themes like love so y would these idiots be able to relate to that?
Report this comment
RoyalKev
December 18, 2012 at 12:07 pm
I totally agree with you guys. I thought the video was well done and very moving.
http://www.thepagewithroyalkev.com
Report this comment
Runintoyou
December 17, 2012 at 8:01 pm
This site is dedicated to all the Alicia Keys haters- Get you a life.
Video was great!!!!! Comment on her music not her life #HATERS
Report this comment
honeychildplease
December 17, 2012 at 8:12 pm
Boo plz don’t tell people what to say who the fuck do you think you are? Just like you comment people will feel free to say what ever the fuck they want and you will DEAL!!
Report this comment
Lax
December 18, 2012 at 7:13 am
@honeychilplease you got that part right,
people will express themselves no matter
what they tend to forget that it’s a message board.
Report this comment
Nay nay
December 17, 2012 at 8:08 pm
FLOP!!!
Report this comment
Tasha
December 17, 2012 at 8:11 pm
I don’t care about her life i know she bust my ear drums when she sings! Flop!
Report this comment
King B>Rihanna
December 17, 2012 at 8:12 pm
Beautiful video….but the haters would not say that because they more interested in her personal life which is her,God,her man and family fucking business but because she stole your man and broke up your marriage i could understand the hate towards her on this site.
Report this comment
King B>Rihanna
December 17, 2012 at 8:58 pm
Continuing hater because you women on this site is are fool low budget bitches.Instead of worrying about AK vagina focus on your man and who he fucking.
Report this comment
CHUDDS
December 17, 2012 at 8:16 pm
Boring as expected….
Report this comment
Michelle
December 17, 2012 at 8:17 pm
Well I see the children are out on this post again, just as clueless as others, any IDIOT that LISTENS to this song understands the video and why it is just simple, I am so sorry that some of you will never understand true artists, a big budget video means nothing if your song means nothing, start appreciating real artists.
Report this comment
Dunk
December 17, 2012 at 8:24 pm
I actually LOVED IT!!! the song words are so beautiful the video didn’t need to be overdone, as she snatched the wig in the vid watch how this song is gonna snatch wigs, this is gonna be the grown folks anthem!
Report this comment
Sterling Infinity Freak
December 17, 2012 at 8:36 pm
i love her but her voice has changed no?
Report this comment
AmbeRussell
December 17, 2012 at 8:39 pm
what would have made this video the shit. Alicia plays a pop singer being forced to sex up her image and told to get implants, wear wigs and weaves, and dress sexier and then she finally breaks and decides that she wants to be herself and not want the label feels is sexy. similar to unpretty tlc video but 1 person and not as glossy and a little bit of acting and dramatic
AmbeRussell on YouTube
http://www.youtube.com/ucohesiveser/AmbeRussell?feature=mhee
Report this comment
Touché
December 17, 2012 at 8:49 pm
She has so much talent but her current album just wasn’t the best.
Report this comment
B. Hill
December 17, 2012 at 9:04 pm
Before you criticize, ask yourself this: “Is my fave as talent as Alicia?”
If the answer is yes, then proceed…
…if the answer is no [Rihanna fans], then shut the fuck up and go look at your pop up learn-to-read books as you listen to your talentless hero croak to a song that she didn’t write, produce and fails at performing live.
Report this comment
SHA (I have DESTROYED Rita WhOra now PAIGE THOMAS)
December 17, 2012 at 9:31 pm
In the words of Robyn Rihanna Fenty your pussy to dry to be riding my dick like this#GETOFFHOE!!!!!!
Report this comment
Lax
December 18, 2012 at 7:15 am
@SHA,,,,,LMAO,,,,,
Report this comment
SHA (I have DESTROYED Rita WhOra now PAIGE THOMAS)
December 17, 2012 at 9:35 pm
Alicia baby girl you fucked up constantly lying about the fact you didn’t homewreck a marriage #BYEBITCH your career is OVA cant wait until he cheats on you!!!!
Report this comment
BITCH SHOW ME A DIPLOMA NOT UR NACKED PICS
December 18, 2012 at 10:28 am
God tells u to not hate on people because he will give u back and sometimes it comes even worst for u… I just hope that if u have a man something that probably u dont because probably he was snatched by another woman (and I understand the hate on Alicia) but yeah I hope nothing like that happens to u. Because boo boo u’ll get so don u’d wanna kill urself… Now Bye u sorry ass bitch!!!!!
Report this comment
BITCH SHOW ME A DIPLOMA NOT UR NACKED PICS
December 18, 2012 at 10:29 am
*Down
Report this comment
reality
December 17, 2012 at 11:24 pm
You fucking haters only spit hate towards people who only have talent and its fucking annoying. Yall get soooo pissed when people come for your faves and talk shit about them but then you turn around and do the same damn thing. But I guess when you have no life and you’re a fucking loser, all there is to do is sit back and judge people.
Take Monstarebel for example- whoever this is, is always one of the first to comment on any posts especially if its about somebody they hate. I wouldn’t be surprised if it was thatgrapejuice posing as this user just to get a stan war going. I find it rather funny how whenever this sites posts something about Rihanna it gets hundreds of comments and most of them are from Monstarebel. Maybe thatgrapejuice are perpetuating their own drama just for the hits.
Report this comment
Monstarebel
December 18, 2012 at 12:22 am
i like how I’m always the center of attention…Lol please keep following my every move & enjoy this lovely night I know I will xoxo…
Report this comment
Lax
December 18, 2012 at 7:19 am
@REALITY,,,,Fall back off @Monstarebel, because
the same comment you posted could go for You
and any Other Bloggers who visit this Site.. Its a
Message board and if you can find fault with any
of the Bloggers that’s a “Personal Problem” not
@Monstarebel, boo, boo,,, just saying,,,
Report this comment
aishaaguilerakeys
December 18, 2012 at 12:07 am
Awww, Alicia, that really touched my heart, brought me close to tears. I was pleasantly suprised, great video!
Report this comment
HOTSTUFF
December 18, 2012 at 12:20 am
” so so starting point” bitch it’s a flop !
Report this comment
Pop Royalty
December 18, 2012 at 4:09 am
A flop is someone who’s the most Liked Person on Facebook “60 Million Likes ” who can’t sell AT LEAST “1 million” copies of her album in the first week.
Report this comment
Lax
December 18, 2012 at 7:25 am
@Pop Royalty,,,
And may i add that a FLOP is also the most liked with 40 Million likes and can’t get a Fuk’n Hit and is SUPPOSED to be the next best thing to GOD Himself,,,Betta ask somebody!!!
And I will also add that they have got the Globe and the Worl eating out of palms of their hands and drops a album 6 months before Rih and still Rihanna passed them and What is Amazing is that Rihanna’s “Talk” is still making waves,,,,And ended up on top and if you don’t believe Me then Google best selling Albums os 2010, 2011 and 2012,,,,boo,,,,
http://xfinity.comcast.net/slideshow/music-bilbestartists/4/
Report this comment
JOHNVIDAL
December 18, 2012 at 4:47 am
Alicia Keys a flop???? buahahahaahahaha
More like Rihanna is a proffesional underperformer in all sense of the word: sles compared to her non stop promo push and… well, you know: Rihanna performing her producers songs… means underperforming
Report this comment
Lax
December 18, 2012 at 7:31 am
@JOHN,,,,My comment to Pop Royalty apply’s
to you hate on rihanna’s ass also,,,,,,and all
I say is call RIHANNA this and that no matter
what come to yo bird brains ,,,,but still after
all the dust has settled RIHANNA can still
be found in the top ten of the best selling
albums for the last three years and Her
name do not fall below the top ten mark
so keep talking yo smack,,because at the
end of the day Rihanna and her career is
still on point anddoing very well thank you very much,,,,
Report this comment
Lax
December 18, 2012 at 7:42 am
Rihanna blah, blah, blah has three albums,,,,
http://www.officialcharts.com/albums-chart/
Making waves, so what ever ius the Problem with
her what ever it might be just knoiw that she doing
the best she can and that ius what will always count, no matter if you like, support Her efforts or not,,,,
Report this comment
NAVI
December 18, 2012 at 12:54 am
Love it, AK keep doing you loving the album.
Report this comment
RAINBOW LAND
December 18, 2012 at 2:37 am
i sincerely loved this clip, although it is quite a drag i found it very genuine…. And this is comin from a beyonce stan, see not all of us think were above it all.
Report this comment
Hilly
December 18, 2012 at 3:31 am
I was expecting worse, I don’t think it was worthy of a teaser because not much is happening. I still love the song, though. I hope she’ll make more interesting video like in the diary era (you don’t know my name or if i aint got you).
Anyway can we talk about her arms?
Report this comment
nick
December 18, 2012 at 3:42 am
my favorite song; this album is so good, wow ., i could have made a better video but it was cute after she snatched that wig off yessss
Report this comment
Pop Royalty
December 18, 2012 at 4:05 am
I Find This Video To be Great , I don’t get the people who call it a “Low-budget” video , did they expect it to be another 10 Million $ Music video about a new race within a race of humanity being born on some Distant galaxy ?!
Honestly , Get Real , it is about HER transformation and founding a New improved version of “HER” , so …….. be Glad we are having such an amazing artist like her and keep it moving.
Report this comment
Truth
December 18, 2012 at 8:39 am
THE SONG IS A SIMPLE PRODUCTION SONG… Its about the LRYICS. The music reflect that too right?.
PEOPLE these days dont understand FIGURATIVE LANGUAGE.
Report this comment
ƸӜƷ MC ƸӜƷ
December 18, 2012 at 10:58 am
Sade Adu aka an amazing woman. Love her.
Report this comment
Pop Royalty
December 18, 2012 at 7:09 pm
Me too
!
Report this comment
JOHNVIDAL
December 18, 2012 at 4:42 am
I LOVE this fucking song! And the whole album
She has been looking fierce this whole era too. Great outfits
She certainly slayed me with this video, powerful
Report this comment
JOHNVIDAL
December 18, 2012 at 5:04 am
Ok it´s now official: I hate Rihanna stans, yes that bunch of retarded and superficial creatures that really think that marketing product compared by her own producers to an ipod is epic (which would be their own delusional opinion and that´s kind of ok) but still feel the need to bash any other artist (real artist by the way), artists who often outsold her many times already and are respected and talented unlike her
I used to think a couple of years ago Beyonce fans were the worse cos despite that girl being talented (unlike Rihanna) their fans thought and still think too much about her. But damn, these new Rihanna fans are totally uneducated and basic, like how can you stan for that mediocrity and still feel your self that much too bash talented artists and often legends???
Report this comment
Pop Royalty
December 18, 2012 at 5:50 am
didn’t know you know all of Rihanna fans all together ……
seriously Dude , calm down , it is not that serious , Let them Play a Lil, It Won’t Hurt anybody.
Report this comment
JOHNVIDAL
December 18, 2012 at 1:05 pm
It´s the truth sorry!
)
But I wasn´t thinking about you (at least not today
Report this comment
JuanR
December 18, 2012 at 5:30 am
Love the song! Love the video!
Report this comment
Pop Royalty
December 18, 2012 at 6:40 am
the overall reaction is positive i see , good for ms. Keys.
Report this comment
Peter G
December 18, 2012 at 10:22 am
Nothing brand new about this, same old boring Alicia!
Report this comment
skintightjeans
December 18, 2012 at 11:05 am
LOVED this song and the meaning and LOVED the video! Go Alicia!
Report this comment
BITCHPLEASE
December 18, 2012 at 1:01 pm
HEY JT!!!!! *JUMPING AND WAVING*
Report this comment
RoyalKev
December 18, 2012 at 11:55 am
Nice! This video reminds me of a few women. It kind of starts out as a little like Whit’s Greatest Love of All, turns into Beyonce’s Listen and ends up being similar to Mary J’s No More Drama. I think it was a good visual for the song. I like Alicia, she’s a great artist.
http://www.thepagewithroyalkev.com
Report this comment
Karlee
December 18, 2012 at 2:29 pm
Alicia Keys is so overrated. Her voice is flat and my 5 year old nephew can write better lyrics. Hell, India arie was robbed by the Grammys in 02! Alicia’s advantage is that she was a light skin chick sitting behind a piano. Boo Alicia! Not a fan and I’ve never been!
Report this comment
Nuovo singolo e video per Alicia Keys: "Brand New Me" | Sentio
December 19, 2012 at 4:02 am
[...] The Grape Juice Condividi nei Social [...]
Report this comment
MUSIC HEAD
December 20, 2012 at 2:42 pm
This poor girl can’t sing to save her life. If I ever buy her album it will only be the instrumental version.
Report this comment
Ali
January 1, 2013 at 4:46 pm
Dont be mad alicia,we love u. We know what u sing & what is u’r opinion…. (If i walk a little taller i been on too along) please think more about u’r idea…
Report this comment