‘You Only Live Once’.
The above phrase, whoever you ask, is just as ‘used’ in the zeitgeist as the ever popular ‘birds of a feather…’ and Biblical ‘do unto others’.
However, upon being featured in the Rap song ‘The Motto’ by Drake, under the acronym ‘YOLO‘, the phrase grew another pair of legs if you will, penetrating contemporary culture in ways we doubt the performer himself could have imagined.
Unfortunately for him, the phrases popularity now sees in the heat of an intense ‘creative’ battle, after a number of retailers began selling ‘YOLO‘ merchandise, without his approval.
Though he is not believed to have trademarked the phrase, the ‘Practice’ star took to photo sharing outlet Instagram to ‘call out’ any stores that were capitalizing on his concept, as seen below:
If his remarks are anything to go by, it seems he is after a cut of the profits made from the products’ sales, despite the fact he did not coin the phrase.
Yes, in an interesting twist, KnowYourMeme has credited Adam Mesh of ‘The Average Joe‘ as its real inventor, after he coined it on the NBC Reality show, even going onto launch a ‘YOLO’ clothing line a year later in 2004.
@zoeeeeet When I created the word it was meant as inspiration to live life to the fullest. Disappointed in current use. I have moved on.
— Adam Mesh (@adammesh) December 10, 2012