Watch out UK! Beyonce is heading your way. And much sooner than you think.
Details after the jump…
According to BBC Newsbeat, the 31 year old megastar is making a beeline for the BRIT Awards 2013 stage – after being confirmed as the latest performer at the February 20th event.
The sure-fire spectacle will mark King B’s first performance at the show since her ‘Crazy In Love‘ showcase nine years ago at the 2004 show.
More broadly speaking, the star’s high-profile performance forms part of a major promotional campaign to launch her 5th studio album – which already benefits from a Super Bowl Half-Time extravaganza, HBO special, National Anthem performance at President Obama’s inauguration, and more.
As a globally established outlet, it’s great to see Beyonce embracing her own global status and hitting the particularly important UK market. Clearly, Hurricane Bey is playing no games this go round and we’re loving it!
The BRIT Awards, which are to the UK what the Grammy’s are to the US, airs February 20th on ITV live from London’s famed O2 Arena.
So as to get a taste of what’s to come, watch Pepsi Bey in action below…
Randomness: Exciting news! Pepsi have just been announced as sponsors of the Grammy Awards 2013, which should their girl in good standing for a performance slot! Let us bow our heads in prayer.