Annually, the Big Game sees many a major brand premiere movie-like commercials. This year is no different, with Coca-Cola‘s ad serving as our favourite to date!
The interactive campaign pit a familar cast of characters—the Cowboys, Badlanders and Showgirls— against each other, with each battling it out (desert-style) to win the ice-cold refreshment.
Fans get to decide, in real-time, who wins, with the winning “finish” being screened as the concluding part of Coke’s Big Game ad. Cool, right?
That Grape Juice have already cast our vote for the Cowboys; and with voting ending on February 3rd 2013, be sure to…
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