Details on her new album remain scarce and its lead single nowhere to be found- however, by way of her stellar set at the 2013 Super Bowl Half Time Show two weeks ago, Beyonce‘s forthcoming tour is well on its way to becoming the strongest global outing of the year.
Why, you ask?
Find out below…
After being enlisted to handle the release of ‘The Mrs.Carter Show‘ pre-sale tickets, the mobile phone network 02 came under intense fire when a number of fans attempted- but failed- to get their hands on tickets to the British leg of the tour.
Retailing between £55 to £80, the network have now revealed that the public’s desire to nab passes to the show exceeded their initial expectations, as explained by a spokesman for the company below:
“We saw an unprecedented level of demand from O2 customers looking to buy tickets.
During the first two hours of pre-sale, our website was visited by over three million people – enough visitors to fill the O2 Arena 150 times – and we peaked at almost 430,000 unique visits to buy tickets.
Beyonce is a very popular artist, so demand to see her show was always going to be high. We’re sorry some customers will be left disappointed now they’ve sold out.”
Forced to add two extra dates to the tour to meet demand, the hype surrounding the show has now seen some fans take to the website ‘eBay’ to sell their tickets to any interested parties- for prices starting at the £200 figure.
Quite interestingly, 02 mark the latest company to have benefited-or stifled- from the renewed interest in Brand Beyonce.
Indeed, upon uploading her performance at the aforementioned ‘Super Bowl’, Entertainment website That Grape Juice.Net reported that technical glitches it had suffered in the days following had been caused by an overloading of their web server.
A server, that overloaded when 60,000 individual web users attempted to access the performance’s individual page each day.
If you can’t access TGJ, blame Beyonce. Her SuperBowl performance alone is bringing in 60k viewers a day…
— DavidGrapeJuice (@DavidGrapeJuice) February 9, 2013