While sales of R&B music continue slide week on week, it’s safe to say Hip Hop shows no signs of following suit. In fact, thanks to releases by ‘Leggo‘ contributor 2 Chainz & ’The Recipe’ maestro Kendrick Lamar, the genre has made another of commercial leaps and bounds in recent months.
With 693,000 units moved in the US since October 22nd 2012, Lamar’s ‘Good Kid, M.A.A.D City’ already stands as one of the fastest selling releases of the year, while its lead single ‘Swimming Pools’ boasts sales of 1,063,920 digital units sold.
Interesting, considering the cut only peaked at #17 on the Billboard Hot 100- but did reach #1 on the US Rap Songs Chart.
Joining him in besting their Pop competitors is 2 Chainz‘ ‘Based On A T.R.U. Story’ which now enjoys Gold certification by way of 523,000 US albums sold since August 14th of last year.
Debuting with sales of 147,000, the project is now 477,000 units away from hitting the 1 million mark.
Sure, while its week on week sales may not see it reach that milestone until the April of next year, the LP’s favorable sales follows a rising chart trend, which sees Hip Hop acts outsell albums released by their Pop counterparts even without the benefit of smash hit singles akin to Ke$ha‘s ‘Die Young’ and Christina Aguilera‘s ‘Your Body‘.
Singles, which despite soaring on a singles front, struggled to push their supporting albums (‘Warrior’ & ‘Lotus’) to heights attained by Drake‘s ‘Take Care’ and the aforementioned ‘Good’ and & ‘T.R.U.‘