…now this one you’d be crazy to miss out on.
This morning, Mercury MC Iggy Azalea released the video for her single work as part of the release for the first album with the label, directed by Jonas & Francois and undoubtedly serving her strongest visual to date.
Breathing breathtaking life into the story behind her ascent to stardom, the cinematic clip is easily one of the coolest pieces to touchdown this year, and will no doubt dominate many a Tumblr page via its endless stream of ‘isms’.
Find out what we mean below…
If you hadn’t guessed already, we love this video!
It’s only fault- if we’re being really honest- is the song it comes in aid of. For, while it marks brave and far better territory for her creatively, the cut is a little too ‘niche’ to do what it needs to do for Iggy’s brand in the UK.
That doesn’t mean it’s a bad song, but its ‘twerk team’ ready hook and lack of catchy verses will make chart success in the market an uphill struggle.
In short, while the video was perfect, we hope the rest of her album sees her work on crafting radio ready numbers armed with infectious hooks (perhaps performed by a guest vocalist) and a verses that pack a feminine bounce.