As the age-old adage goes, all promo is good promo.
Clearly, this was the M.O for Team Justin Bieber who arranged for the Pop pin-up to promote his ‘Believe (Acoustic)’ LP on the BBC’s ‘Let’s Dance For Sports Relief’.
Having wrapped just moments ago, watch the teen sensation’s performance of ‘All Around The World’ below…
Given the length and breadth of Bieber’s success, it’s shocking to note that he only turned 19 this week. What’s also shocking, though, is how markedly average a performer he still is. All that marketing muscle and the end product sounds like he’s been gargling concrete. No bueno.
Are his vocal showings textbook “offensive”? Of course not. Yet, when as many dollars have been pumped into you in the way they have JB, his complacency almost becomes more offensive. For, surely there should come a time when one must justify the hype created by skilled PR spin. Our stance being one the Grammy committee clearly agree with.