It seem’s Rihanna’s reign is finally letting up.
After giving many a Pop Princess a cruel run for her money with her endless stream of smash hits, social media stats and media coverage, the ‘Final Goodbye’ singer is currently suffering a surprising decline in popularity in the US.
This, according to statistics pulled in by the folks over at the ‘Billboard Social 50‘ who measure the week on week interest generated by artists on social media platforms, Soundcloud, Wikipedia, Instagram and how many times an artist’s songs is played anywhere in the nation that week.
Facts and figures below…
Thanks to her ratings grabbing stint on NBC’s ‘The Voice’ gained 424,000 Followers and Friends on Facebook & Twitter and an 89% increase on ‘Instagram’, where she scored a sweet 23,000 new fans.
All this, while ‘Climax’ singer Usher enjoyed a 341% increase in his Wikipedia page views, also thanks to his coaching role on the same series.
Meanwhile, marking news he’ll no doubt he proud of, his pal Elijah Blake saw plays of his ‘Started From The Bottom’ remix hit the 11,641 mark while watching his ‘Social Reach‘ reach 128% thanks to the growing buzz surrounding his Jay Z backed ‘Bijoux 22′ mix tape and his forthcoming debut album.
Indeed, one’s ‘Reach’ is measured by how many individuals discuss one’s name/brand divided by how many times that name/brand was mentioned, and with a new score of 128%, Blake stands tall as the most discussed R&B male newcomer in the last week but came second when boys and girls were thrown into the equation.
For, with a rating of 182%, ‘My Mine‘ singer Jhene Aiko sits pretty as the week’s highest rated R&B ‘newbie’, nabbing one new Mention every 18 minutes compared to the 33 minutes it takes someone around the world to throw Elijah‘s name into a digital conversation.
Over in Brooklyn, Beyonce may be pleased to discover that she now holds the #2 spot on the ‘Social 50′, forcing fellow chart topper Rihanna to #4.
That’s right, after teasing fans with her then forthcoming ‘BeyHereNow/Mirrors’ Pepsi ad on April 3rd, the days that followed saw the singer rise 4 spots to #2- spearheaded by the release of the commercial itself, which snatched the #3 position from Rihanna giving her no choice but to hold court at #4.
In saying that, while Rihanna failed to live up to Beyonce’s video stats, the latter’s Pepsi campaign did little to reign on her Facebook and Twitter presence, nabbing one new Mention every 11 seconds compared to the 22 it took the average user to submit the word Beyonce online.
Thus far, B’s ‘BeyHereNow’ ad has generated 5,771,198 on Pepsi’s official YouTube page in the last two days, not counting the hits it’s scored from individual users who also uploaded the 1.01 minute long clip.