In an age where an artists’ personality comes hand in hand with the music, Jason Derulo has struggled to find his feet.
Sure, while the outstanding quality of his music stands as his saving grace, cringe worthy ‘Boyband 101′ choreography and seemignly bland personality has worked against him for far too long.
A shame, considering the quality of his voice and the Premium Pop nature of his discography. This year, that discography is set to grow with the release of his brand new single ‘The Other Side’.
On April 16th, Ryan Seacrest will share Derulo’s new song ‘The Other Side‘ via his syndicated radio program, months before the single’s supporting album will drop.
“I spent a year working on this album, and it’s become my best work thus far by far. I wanted to make a record that I wanted to listen to all the time. “Not just this year, not just next year, but for a long time.”
As to push the album and the single, he has signed up to perform at KIIS Fm’s ‘Wango Tango’ concert on Saturday May 11th, and will be joined by Seacrest and Pop icon Britney Spears who will host the event from ‘The Home Depot Center’ in California.
We can’t wait to hear it!
However, we’d be lying if we said we weren’t concerned with when Jason plans to launch this new album. For, as sales of his last LP ‘Future History’ have proved, he does not have a loyal fan base nor the ear (or wallets) of the casual listener. When one bears this in mind, it becomes all too apparent that releasing an LP this summer leaves him very little time to establish himself as an act worth spending one’s 10 dollars on.
If he is to ‘win’ this time around, it’s high time his camp ditch the MJ inspired routines, ditch the make up and position him as Pop’s alternative to Frank Ocean.
For, in an age where the understated is the most celebrated, it’d be fair to say Jason is far too polished, lacking the PG friendly pizzazz that makes Bruno Mars accessible to listeners from all walks of life.
In short, Jason Derulo needs a storyline…. a context that makes him seem like ‘one of the guys’, a look that pulls in the girls and songs/performances that boast a clean cut authenticity his voice deserves.