Call it a comeback?
It’s increasingly looking like Mariah Carey has struck musical gold with her latest single ‘#Beautiful’.
The Miguel assisted cut, which debuted yesterday, was ushered in with a colossal Clear Channel radio deal which saw it played on all mainstream and Urban stations the media giant owns — every hour on the hour all day yesterday. The result, so it seems, is chart victory. See what we mean below…
As at writing, the breezy mid-tempo has rocketed its way to #4 on the main iTunes chart – a tally Mimi hasn’t appeared on for years. What’s more, the radio deal saw the song’s first day audience numbers smash all predictions. Our friends over at Mariah Daily Journal summed it up best:
#Beautiful’ recorded an astounding total of 2819 spins (Pop – 1317, Rhythmic – 463, AC – 438, Hot A/C – 335, Urban – 263, Urban A/C – 3) that accounted for a total of 32.528 million in audience impressions!
Not only does the feat see Carey smash Lady Gaga’s first-day radio spins record with ‘Born This Way’ (1838 spins), it becomes Mimi’s strongest radio debut day to date:
|• “It’s Like That” (1/4/2005). In its opening day, the song registered a total of 44 spins and audience impressions of 1.491 million. (Billboard Hot 100 debut at #53, peak at #16.)
• “Touch My Body” (2/12/2008). After 3 days, the song garnered 1655 spins and a total audience impressions of 19.079 million. (Billboard Hot 100 debut at #57, peak at #1.)
• “Obsessed” (6/19/2009). After 3 days, the song tallied 1003 spins and a total audience impressions of 9.186 million. (Billboard Hot 100 debut at #11, peak at #7.)