In response to a lyrical remark made by Rapper Lil Wayne regarding the racially motivated murder of Emmet Till, Pepsi Co has cut ties with the MC.
In his verse in the remix to Future’s ‘Karate Chop‘, the 30 year old lyricist surprised fans when he spawned the following line:
‘“Beat that pu**y up like Emmett Till’.
Upon catching wind of the initial outrage generated by the line, Wayne had it removed from the song and issued an apology to the deceased’s family, to which they billed unimpressive- considering it was only issued after murmurings of it affecting his corporate dealings.
In a statement released by Till’s cousin Airickca Gordon-Taylor, the following explained:
“I was not impressed. I think that he’s kind of been pressured or he’s been admonished to make a statement to the family because of the ongoing negative publicity and attention and the pressure we’ve put onto his endorsement with Mountain Dew.”
Now, as to cleanse themselves of the controversial dirt, Pepsi- who own Dew- have terminated the endorsement deal with Wayne, revealing:
“His offensive reference to a revered civil rights icon does not reflect the values of our brand.”
Not sure why Pepsi have taken such drastic measures?
Peep the video and weigh in below…