‘The Mrs. Carter Show’: Beyonce Concert Boosts Smartphone Sales

Published: Thursday 9th May 2013 by David

Telefonica‘s 02 have enjoyed a record breaking sales boost in the first quarter of the year, it has emerged today. This, thanks to the partnership they secured with Pop icon Beyonce to launch her ‘Mrs.Carter Show’ world tour!

Details below…

Back in February, the company announced an exclusive partnership with the singer which would see their customers score exclusive access to her latest world tour for 48 hours.

Now, four months later, the company has revealed that the partnership saw them score 251,000 new smartphone users- and securing a reach 12.2 million customers between January and March- crediting the public’s demand to purchase tickets to the show as the sole driving force behind this.

Selling out within minutes, tickets to all of the star’s UK shows- and the demand for it- took the world by storm as a result of the entertainer’s set at the 2013 Super Bowl Halftime show, and the momentum generated when producer ‘The Dream‘ teased new material from the 17 Grammy winner.

Factors, that all contributed to what 02 are billing one of their successful sales periods to date.

Source.

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  1. JARED (WHITE DUDE) May 9, 2013

    Seriously @Samantha/TGJ? Seriously?

    What a, beyond, pointless post.

    >>>>>>>

    Anyway, I like that picture of you Bey.

    • truth(i will draaag the F*** outta icki and her stans) May 9, 2013

      Chile i pr-ROMISE u BEG to get dragged

  2. Mwah May 9, 2013

    Yeah Bey 😀

  3. HIVE May 9, 2013

    IM A HIVE MEMBER… AND I CAN SAY THIS IS POINTLESS LOL.

    BUT I BET THE NAVY WILL FIND SHADE SOMEWHERE

    • truth(i will draaag the F*** outta icki and her stans) May 9, 2013

      B****

  4. Lydia May 9, 2013

    Lol! I was one of the people who purchased an 02 sim so I could get priority to the show, and the site still crashed and it sold out -___- Luckily my friend got through in general 😀

  5. Yeah I Said It May 9, 2013

    Er ok. Well it is Beyonce.

  6. LaLopez May 9, 2013

    Still no single?

  7. Super Cisus May 9, 2013

    AND STILL NO SINGLE POORDAT

  8. Micks May 9, 2013

    Am not surprised.

  9. @PEGUYHYLS ON NSTAGRAM May 9, 2013

    woooooooooooooooooooow beyonce s powerful

  10. K MICHELLE STAN May 9, 2013

    All that is good and fine but WHERE IS THE MUSIC?

    • Jas May 9, 2013

      Hun, don’t worry about Beyonce’s new single. You just sit there and be happy about the fact that someone finally gave K Michelle’s schizotypal ass a record deal.

  11. Pour It up May 9, 2013

    Whatever.

    Can you feel the heat on my skin
    Can you feel all my lovin
    You and me we’re standing on the sun
    Can you feel my heart burning
    Make you feel all my good lovin
    You and me standing in on the sun

    B**** I hands down love that song hurry up.

    • . : : h 2 o : : . May 9, 2013

      This, basically.

  12. kim May 9, 2013

    wow didnt know that was a partership, but to the idiots above, let me state, it is a big deal for a mobile company to have this record in this economy. The sales boost is damn freaking good and to any business minded person, it is news worthy cause the O2 announced it and is pleased with the outcome of their partnership. more customers more money, more profit, more money for beyonce. there is nothing negative about the post. The useless posts are the once with the b****** leaving the club and all their personal life drama for public attention. These are the once not worth a stop on here.

    This woman had 3 million heads fishing for tickets and not half were sucessful. sold out!! give credit when it’s due. when she announces new music her second tour leg will be even more amazing.

    • K MICHELLE STAN May 9, 2013

      Where the music ho

      • kim May 9, 2013

        she is doing just fine without music. She will release on her own time and still have great things in store. She has done more in 2013 than those who released music and im sure has made more money than the sales of singles and albums.

        Ho beyonce not releasing music now has done nothing to her negatively but just shows how she is in demand, see sold out world tour and just readd the post you commenting on right now.

      • MuiMui May 9, 2013

        @KIM, and all of those who brags on beyonce’s wealth,talent.
        The world know that beyonce is the richest among all of us,them and the universe. The world know that beyonce is doing what she do for fun and could care less about the paper because shes richer than rich and all of that is good, and the rest of them, us the world has to somehow try and keep them from turning our lights off, NOW ARE YOU HAPPY.
        Beyonce can do what She want to this WORLD IS BEYONCE’S ALL THE REST OF US JUST HAPPENS TO LIVE IN IT.

      • Jas May 9, 2013

        H** can you not read? She said that NEW MUSIC WILL BE RELEASED DURING THE SECOND LEG OF HER TOUR. Being a K Michelle fan and all I know that the word TOUR might be a bit estranged from you vocabulary. But damn, try to keep up smdh.

      • Jas May 9, 2013

        *your*

    • lulu May 9, 2013

      thank you. Ive seen some of the comments from the Navy towards beyonce and what they fail to realise that despite Rihannas No.1s, her album sales are not enough to cover the exorbitant costs in producing and marketing her albums. Beyoncé is a way more profitable investment for a record company. Taylor swift as well coz she is beating Rihanna in album sales and touring revenue. the main point of releasing singles is to generate ALBUM SALES. That’s where the money is and touring.

      • Starington May 9, 2013

        False, money is in touring and endorsements. Album sales bring more money if you get royalties from writing

      • truth(i will draaag the F*** outta icki and her stans) May 9, 2013

        Taylor is beatn Rhi in passin that p**** put like welfare cheese to sweetie….u forgot to mention that

      • truth(i will draaag the F*** outta icki and her stans) May 9, 2013

        ‘out’

  13. Rellz May 9, 2013

    O2 specifically announced this so why shouldn’t it be news? That’s really good.

  14. ARTPOP HOOKER May 9, 2013

    I asked melissa (beyonce’s assistant) about the single on twitter, and she said beyonce is waiting until the U.S leg of the tour so she can properly promote it. Plus the new song Beyonce is doing for Epic is going to be on the album.

    • . : : h 2 o : : . May 9, 2013

      That’s great, thanks!

  15. BEYSUS OVER JESUS May 9, 2013

    CONGRATS QUEEN BEY !!!!

  16. REASON May 9, 2013

    First of all this dont sound right.. where ARE YOUR SOURCES

    second partnership includes 48 hrs of access to her tour and in 48 hrs the company recieved 250,000 new users

    Third if this tour didnt go on sale till February and partnership announced in February..THEN HOW IS IT FOUR MONTHS LATER AND ITS JUST NOW MAY??

    LASTLY beyonce isnt the SOLE reason a company would get new users they would of course have other market campagins, plus it helps that march april and may are tax season where there is an increase in gdp- people are buying more in these months across every market

    SOUNDS LIKE MEDIA PROPAGANDA FUELED BY THIS SITE

    • Rellz May 9, 2013

      Honey, they said it themselves. But heres a credible article:

      The operator’s parent group Telefonica today (8 May) reported that its UK arm added reached 12.2 million customers in the three months to 31 March, compared to 11.2 million twelve months earlier.

      The operator also reported that its number of smartphone customers increased by 6 percentage points annually, accounting for 47 per cent of its customers during the period. This performance represented its best Q1 performance, in terms of customer additions, in four years – a period when it was still Apple’s official exclusive UK iPhone provider.

      Q1 is a traditionally slow period for operators, but this was the first full trading period since the launch of its “design centre of excellence”, which aims to better integrate services such as Priority Sports into its offering.

      The period also saw it step-up its Priority Moments drive by offering customers exclusive 48-hour access to tickets Beyoncé’s UK tour dates. See video.

      O2’s total customer base grew 3 per cent year on year during the period to hit 22.9 million, with the operator reporting that its focus was on high-growth areas of mobile phone services.

      However, the first quarter customer gains failed to translate immediately into revenue increases. O2 UK’s revenue fell 4.8 per cent year on year to €1,6bn during the period.

      Although the operator did note the sharp annual dip in revenues was partly due to the impact of ending “mobile termination rate” charges, i.e. the fees it charged other operators for terminating calls on its network, after regulatory intervention.

    • Rellz May 9, 2013

      Some people are always scraping for reasons NOT to give Beyoncé credit. Such a damn shame.

      • . : : h 2 o : : . May 9, 2013

        LOL . .

    • BeyWhoUWanna May 9, 2013

      One thing you must know about TGJ is that they never lie, your ass must be feel so dumb right now because you DIDN’T know this.

  17. . : : h 2 o : : . May 9, 2013

    All those “This’s pointless” comments need to disappear . . LOL . . .

    So now peak positions on local weekly charts for $1 sales should get threads and hundereds of comments but REAL commercial achievements should not?

    – – – – – – – – – –

    Congratulations Beyoncé.

    • K MICHELLE STAN May 9, 2013

      Where’s the single dummy

      • . : : h 2 o : : . May 9, 2013

        On the way.

        Now you tell me something, who is “K. Michelle”?

    • kim May 9, 2013

      let them know, beyonce generating more money than singles and album sales. Real business. Ain’t nobody getting 95% of her earnings. Make money b****

    • quetta May 9, 2013

      248 dislikes though?

  18. K MICHELLE STAN May 9, 2013

    Beyonce stole writing credits from K Michelle and R Kelly

  19. Loyalty May 9, 2013

    Well done Beyoncé. This is very believable since there was HUGE demand for her tickets in the UK (3 Million).

  20. Loyalty May 9, 2013

    Where have these dramatic surges of likes and dislikes come from in the matter of a day! The J.Lo post yesterday was insane!

  21. DOSSOME May 9, 2013

    Congrats…at this rate,she’s going to end world hunger with her tour

  22. Likica May 9, 2013

    Congratulations, get them coins.

    LOL, I can’t st H20, he gets 100/200 likes/dislikes while I stuggle to reach 10. :/ What payola is that? 😛

    • JARED (WHITE DUDE) May 9, 2013

      LMFAOOOOOOO.

      And I will forever hold the record of the most ‘likes’.

      SAMANTHA LIKES ME, HE REALLY LIKES ME!!!!!!!

      🙂 🙂 🙂

      *Joking*

    • . : : h 2 o : : . May 9, 2013

      Likica you look baaaaannnnnggggging in your new AVI!! 😀

      • Likica May 9, 2013

        Giving you RTW tease 😀

    • Likica May 9, 2013

      LOL
      You broke the record but now you’re flopping. From 580 likes to 8. Your reign lasted a bit longer than Bionic on the charts. 🙂

      • JARED (WHITE DUDE) May 9, 2013

        LMAO.

        🙂

  23. JARED (WHITE DUDE) May 9, 2013

    @H2O

    “244” DISLIKES? SERIOUSLY?

    SMFH.

    THEY’RE BACK DUDE!!!!!!!!!!!!!!

    • . : : h 2 o : : . May 9, 2013

      And in a matter of seconds.

      When will your favs?

      • JARED (WHITE DUDE) May 9, 2013

        LOOOL.

  24. Farrah Franklin May 9, 2013

    YAWN beyonce is so 2008

  25. Lou May 9, 2013

    #Winning! And what I love about Beyonce you know damn well SHE herself will be getting profit out of it. People underestimate her business mind, she aint no product who only gets a small percentage out of her name. Indepenadant black woman getting them coins.

  26. KATY + RIRI + NICKI = THE TRUE TALENT May 9, 2013

    SHES NOT WHITE SHELL FLOP IN AMERICA
    WHITE AMERICA WILL SHUT HER CAREER DOWN

    SHE CAN GO TOUR THE SLUMS OF ASIA AFRICA AND BRAZIL WHERE MOST OF HER HOODHIVE OF HEADLICE LIVE BUT IN WHITE AMERICA NO ONES HERE FOR BEYHAGCE ANYMORE SHES DONE

    WHEN WAS HER LAST #1 IN WHITE AMERICA? 2008? LOL

    • Lou May 9, 2013

      But shes already successful in America darling.

    • Lou May 9, 2013

      Shes sold more albums there than all those people you stan for.

      • KATY + RIRI + NICKI = THE TRUE TALENT May 9, 2013

        YES BUT BEYHAGCE STANS IN THE USA ALL OF THEM ARE UGLY BLACK CRIMINAL HOODRATS SHE HAS NO WHITE FANS

        WHEN WAS HER LAST #1 SINGLE IN WHITE AMERICA? 2008? WHITE AMERICA SHUT HER CAREER DOWN

      • Lou May 9, 2013

        You don’t sound that classy yourself boo.

    • kim May 9, 2013

      yet her tour sell out faster than your fav, and always making the forbes list and every other list in america higher than your fav. more respected than your fav. where did you get than b******* you writing chile.
      beyonce number i was her last commercial album in 2008, since than she has released 1 not 4 albums. ONE, which she produced NOT for commercial sucess yet she picked up a grammy and more awards in a period of two years, all more than your favs.

      • . : : h 2 o : : . May 9, 2013

        I can’t believe you’re even taking her seriously . .

    • Teah May 9, 2013

      HONKY, BEYONCE IS WAY MORE SUCCESSFUL IN “WHITE AMERICA” AND RECEIVES WAY MORE RESPECT FROM HER PEERS AND THE MUSIC INDUSTRY, PERIOD. OR AT LEAST WAY MORE THAN, RIHSPLICE AND NICKI MINAJ. JUST LOOK AT THEIR SALES STATS, FIRST WEEK SALES, AND ENDORSEMENT DEALS IN THE U.S. NOW THE MORE OPERATIVE QUESTION IS WHEN WILL RIHSPLICE EVER BE CAPABLE OF SELLING MORE THAN 300 K IN THE FIRST WEEK LOL. AS FOR KATY WELL I COULD GIVE A FLYING F*** ABOUT HER. SHE COULD GO BACK TO THE BARBARIC HILLS OF NORWAY SWITZERLAND OR WHERE EVER THE HELL SHE’S FROM LMFAO.

  27. KATY + RIRI + NICKI = THE TRUE TALENT May 9, 2013

    BEYHAGCE TAKE BLUE IVY CAMEL LEAVE WHITE AMERICA AND GO SING FOR GAY SOUTH AFRICAN CRIMINALS IN JAILS AS RIRI KATY KE$HA NICKI TAYLOR JLO KATY AND KELLY C AND THE OTHER WHITE GIRLS CONTINUE TO ROCK BILLBOARD HOT100 BECAUSE THATS WHERE YOU BELONG BEYHAGCE- WITH UGLY BLACK CRIMINALS LIKE YOUR ASS

  28. Sass May 9, 2013

    Congrats Bey. She deffo has pulling power. I mean, she stepped out of the house in a pair of Obama earrings and sales rocketed through the roof.

  29. . : : h 2 o : : . May 9, 2013

    OMG . . the WHITE RACISM on here . . .

    I swear y’all make me wish I wasn’t even born white.

  30. DIGGER BEY May 9, 2013

    Bwahahahahah Leave White America? Don’t u mean The Indian Land, the white man stole. Stay dumb and retarted booboo. Anyway KING B has sold more records than all those lessers COMBINED lmaoooo. Ur an Epic fail, so GOODBYE. And once again, KING B is showing people why she is THE QUEEN OF POP CULTURE! The Woman stay WINNINGGGGGGGGGGGGGGGGGGG! #4 CERTIFIED 2X PLATINUM N THE UK

  31. Aynon May 9, 2013

    I feel she might debut the single at chime for change, air the concert ww a week later, do two weeks of European promo, may capital summertime ball…not all acts have been revealed yet, then she’ll fly back to the US. Do two more weeks of promo go back on tour and promote at the same time , perform at V festival and do more European promo, perform at the VMAS and release the album te day after the VMAs.

  32. Rick May 9, 2013

    CONGRATS QUEEN BEY
    THEY CANT KNOCK A TALENTED HARD WORKING WOMAN DOWN.. EVEN IF THEY DIE TRYING WHICH MOST DO..
    SHE COMES OUT BEING ON TOP.
    I HOPE SHE HAS A SECOND LEG OF HER CONCERT AND COMES TO THE CARIBBEAN I AM SO JEALOUS OF YOU ALL IN EUROPE AND AMERICA…
    I KNOW SHE WILL I KNOW SHE WILL COME BACK LOL
    I AM IN A MESS…

  33. Bow Down B****** May 9, 2013

    Everything my king touches turns to Platinum

  34. fatusankoh May 9, 2013

    you go bey talente hard work preval hatemongers have norting on you god bless you for life more success in all you do

  35. mc the place to be! May 9, 2013

    ummm people buy smartphones everyday and not because of beyonce like this post is just pointless

    • Fran May 9, 2013

      Honey read the stats and it says Beyonces ticket sales helped. This is not Sam making it up.

    • Fran May 9, 2013

      Some people are so negative on here. It clearly was Beyonce that helped if you actually read the article breaking it down. If this was Rihanna yall would be talking about That Rihanna Reign. Good for Beyonce.

    • . : : h 2 o : : . May 9, 2013

      ^^ Well she won’t “read” anything. She can’t even take the thought of Beyonce having more commercial success than her favs.

  36. JER May 9, 2013

    The grasp!

  37. Fran May 9, 2013

    Some people are so negative on here it clearly was Beyonce that helped if you actually read the article breakimg it down. If this was Rihanna yall would be talking about That Rihanna Reign. Good for Beyonce.

  38. amy May 9, 2013

    Yea thanx to o2 giving out those free sims I wasn’t able to get priority tickets,and I’ve been a loyal customer for years!!

  39. Jas May 9, 2013

    Good for you Bey!

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