‘They whisper her success but scream at her losses’.
For Nicki Minaj, the above is unfortunately the case when it comes to her naysayer’s perception of her brand…ever eager to downplay what she has achieved since her arrival. Of course, Minaj does at times make it easy them.
From isolating her core female audience who once billed her their fashion icon with an ‘ethnically cleansed’/unattainable new look- and simply forgetting to promote all of the singles spawned by ‘Reloaded’, it’s not as though her detractors are always unfair towards her….or the sophomore album that was supposed to outsell its predecessor.
However, it seems her immaculate handling of her new single ‘High School’ has seen her fans speak far louder than critics where it matters…the charts.
After becoming a fan favorite on her 2012 EP ‘The Re-Up‘, Minaj‘s ‘High School’ now boasts US sales of 225,860 units since April 16th 2013.
Marking her fastest selling Hip Hop single since the now Gold ‘Beez In The Trap’, ‘School’s slow but steady ascent to commercial glory saw it shift 18,831 units in the last week, without the aid of heavy rotation on the Top 40 outlets that saw ‘Starships’ move 7.2 million units worldwide.
Quite interestingly, the song’s romantic theme seems to have won over the same audience that took her 2010 singles ‘Your Love’ and ‘Right Thru Me‘ to sales of over 1 million units each, a feat that should hopefully influence the direction of her third studio album…set for release in the coming months.
Indeed, if the song has already sold over 200,000 units on the back of one award show performance, one can only imagine how well album #3 will fare if the Rapper pulls from the same formula and backs it up with physical promotional it’d be deserving of.
For, it’s no coincidence that ‘Pink Friday‘- whose cuts are closer to ‘High School’ than the cuts on ‘Reloaded’ are- now sits pretty at sales of 3.8 million worldwide, while the aggressive and far less feminine ‘Reloaded’ struggles to surpass the 1 million mark in the US.