‘The New Era Begins’.
If the last few months have taught us anything, it’s that Mariah Carey‘s new management team are geniuses…seriously.
For, in not playing into the idea that her name alone was enough to sell her new material, her camp crafted a radio driven campaign that has seen her win the hearts of an audience far too removed from the 90s to truly appreciate her art.
Now, as her new single ‘Beautiful’ continues to soar across the globe, Ms.Carey has announced the release date of its supporting album.
Find out when that it is below!
If the cuts on this album fall in line with Adult Contemporary vibe ‘Beautiful’ serves, it’s safe to say Mimi is onto a critical win.
Of course, the only thing stopping her from scoring sales her legacy is deserving of are performances of the ‘Good Morning America’ persuasion, and a campaign that assumes there are enough die hard ‘Lambs‘ left to secure her Drake-esque first week digits.
Basically, it’ll be how well her team win over the casual listener that will decide whether this LP sinks or swims commercially. Fortunately, with ‘Beautiful’ already one of the year’s biggest hits, we doubt she has anything to worry about.
#NowPlaying: Christina Aguilera – ‘Genio Atrapado’