Having made quite the splash in the Pop arena, Jason Derulo shifts gears on new single ‘Talk Dirty To Me’.
Markedly more Urban than his prior releases, the 2 Chainz assisted cut (which is lifted from the 23-year-old’s third studio album) follows on from Hot 100 hit ‘The Other Side’.
How does Mr Derulo fare on grittier ground? Find out after the jump…
Granted the track isn’t groundbreaking, we’re entirely “here” for the strategy behind releasing it. Indeed, for all JD’s success in the Pop/Dance arena, it’s no secret that he’s had little traction with the R&B audience. As such, with ‘Dirty’ he makes a pronounced and clear beeline for Urban and Rhythmic radio. Whether it’ll pay off will be interesting to see, though.