When Kendrick Lamar speaks, the world listens. Well, to be technical, it follows.
For, after ruffling many a Rap feather with his verse on Big Sean‘s ‘Control’ , the Rapper has seen himself dominate social media by scoring a digital feat of epic proportions.
Find out why below…
Upon the release of the cut on August 12th, Lamar saw the hype surrounding ‘Control’ attract 209,000 new Twitter followers, resulting in a 510% increase from the week before, sending him straight to #15 on Billboard’s Social 50.
As music lovers took to Facebook to debate the controversial cut, the performer saw the number of conversations he was mentioned in soar by 122%, securing him 88,000 new Friends on his official page, and helping to push his debut album ‘Good Kid, M.A.A.D City’ well over the 1 million in the US- earning it a Platinum certification by the Recording Industry Association of America.
More interestingly, the MCs connected to the freestyle and their closest rivals found themselves given no choice but to reap from the Lamar sewn drama, with each of them enjoying social media increases in the same period, as seen below:
Artist; Percentage Gain over previous week; Follower Gain
Jay Electronica; 533%; 5,000
Pusha T; 304%; 30,000
Big K.R.I.T.; 154%; 10,000
Mac Miller; 153%; 87,000
Meek Mill; 127%; 41,000
Big Sean; 100%; 67,000
Wale; 96%; 34,000
J. Cole; 84%; 63,000
A$AP Rocky; 78%; 10,000
Drake; 51%; 78,000
Tyler, The Creator; 38%; 10,000
As if that wasn’t enough, the last week also saw the aforementioned ‘City’ hold its place on Billboard 200′s top 40, thanks to a sales increase of 22%, outperforming Rihanna‘s ‘Unapologetic’ and Wale‘s ‘The Gifted’ which suffered a sales decline of 7%, bringing in 7,526 units.