As Lady GaGa and Katy Perry battle for the top spot on next week’s chart, this week’s Hot 100 has welcomed Lana Del Rey to its shores once again, this time via the sonic ship that is ‘Summertime Sadness‘.
Good news for Ms. ‘Ride’ below…
After taking to Europe to score the success she initially missed out on in the US, this summer has seen Rey make a renewed attempt at chart supremacy in the market by way of the 2012 release.
To be exact, this week has seen sales of ‘Summertime’ see it score a new peak position of #16 on the chart after spending last week at #23!
Hitting the spot after enjoying similar gains in the UK , ‘Sadness’ rise on the tally comes after it was certified Gold by Germany’s Bundesverband Musikindustrie for shipments over 300,000 units and after it peaked at #2 in Scotland.
In a time where EDM continues to dominate radio for better or for worse, it’s refreshing to see Adult Contemporary making gains as big as these again, flaunting a point of difference that Rihanna – despite her obvious shortcomings- succeeded in serving with ‘Diamonds’ and ‘Stay’.
With anticipation for her second album heating up, here’s to Lana breaking new ground on the charts for calmer waters and pulling in the US acclaim ‘Born To Die‘ struggled to secure.