This week saw pop princess Britney Spears send fans into a frenzy after she shared ‘Work B*tch’ – the first single from her yet titled eighth album.
Immediately drawing comparisons to the season’s other active divas (see: Lady Gaga, Miley Cyrus, Katy Perry), fans of the respective camps placed their bids to see who would impact charts most with her album’s lead single.
With ‘Dark Horse’ hitmaker Katy Perry leading the race with ‘Roar’s near 600k in first week sales, we turned to you – That Grape Juice faithful – to ask for your predictions on how Spears would fare with the competition.
Well, today brought with it projection reports that indicate the ‘Hold It Against Me’ maestra will be holding down “last place” in the race. This, just hours after she took to Ryan Seacrest‘s radio show to continue extensive promo of her forthcoming Vegas stint and more…
Projected First Week Sales: 175,000
‘Hold It Against Me’ may have debut to a record setting first week premiere of 400k plus in sales, but…
“Industry sources forecast “Work” to sell 175,000 downloads by the end of the tracking week on Sunday (Sept. 22). Such a sales sum would likely lead to a top 20 Hot 100 bow, with a top 10 start a possibility depending on the song’s finalized sales total, as well as its first-full week of airplay and streaming.”
The report surfaced just hours after Spears took to ‘On Air with Ryan Seacrest’ to share dibs on the album, her forthcoming Vegas residency, and so much more. Hear that here:
Before stans of any competitor’s camp rejoices in Spears’ chart showing, it should be noted that the tally does not include radio, airplay, or streaming. Furthermore, and most notably, Brit has historically never been much of a “singles” artist. Even during her prime, her album sales comparatively found themselves more successful than their spawned singles.
A failure by no stretch of the imagination, ‘Work B*tch’ is clearly targeted to a specific “sector” of music listeners and steers clear of the “safe route” taken by her competition. For that alone, we give Brit a thumbs up. This does not imply ‘Work’ was a good move, but at least earns Spears a nod from TGJ given that she’s taken her fair share of safe routes in her career as well.
Here’s hoping that its forthcoming accompanying visual gives it the boost it needs.